Lavie v. Procter & Gamble Co.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• stating advertisements are deceptive only if a “significant portion” of reasonable consumers might be misled
• stating FAL, CLRA, and UCL claims are “grounded in fraud” and must meet Rule 9(b) requirements
• applying the “reasonable consumer” test to claims brought under the UCL and FAL
• “[UJnless the advertisement targets a. particular disadvantaged or vulnerable group, it is judged by the effect it would have on a reasonable consumer.”
• “The standard to be used in evaluating whether an advertisement is deceptive under the UCL is purely a question of law . . . .”
• “[U]nless the advertisement targets a particular disadvantaged or vulnerable group, it is judged by the effect it would have on a reasonable consumer.”

Source: CourtListener parenthetical corpus (CC0).

Cited by

91 cases in this archive cite this case; the 20 most cited are listed.

• Williams v. Gerber Products Co.
  Ninth Circuit· 2008-12-22· cited 582×
• Ebner v. Fresh, Inc.
  Ninth Circuit· 2016-03-17· cited 458×
• Gary Davis v. Hsbc Bank Nevada, N.A.
  Ninth Circuit· 2012-08-31· cited 390×
• Olson v. Major League Baseball
  Second Circuit· 2022-03-21· cited 193×
• Colgan v. Leatherman Tool Group, Inc.
  California Court of Appeal· 2006-01-10· cited 181×
• McKell v. Washington Mutual, Inc.
  California Court of Appeal· 2006-09-18· cited 164×
• Chapman v. Skype, Inc.
  California Court of Appeal· 2013-10-04· cited 129×
• Tucker v. Sierra Builders
  Court of Appeals of Tennessee· 2005-04-29· cited 116×
• Consumer Advocates v. Echostar Satellite Corp.
  California Court of Appeal· 2003-12-05· cited 116×
• Tamara Moore v. Mars Petcare US, Inc.
  Ninth Circuit· 2020-07-28· cited 116×
• In Re Vioxx Class Cases
  California Court of Appeal· 2009-12-15· cited 115×
• Hill v. Roll International Corp.
  California Court of Appeal· 2011-05-26· cited 97×
• Buckland v. Threshold Enterprises, Ltd.
  California Court of Appeal· 2007-09-25· cited 94×
• Shana Becerra v. Dr pepper/seven Up, Inc.
  Ninth Circuit· 2019-12-30· cited 92×
• Mt. Hawley Insurance v. Lopez
  California Court of Appeal· 2013-05-01· cited 88×
• In re Sony Gaming Networks & Customer Data Security Breach Litigation
  S.D. California· 2014-01-21· cited 82×
• Aron v. U-Haul Co. of California
  California Court of Appeal· 2006-10-03· cited 79×
• Hauk v. JP Morgan Chase Bank USA
  Ninth Circuit· 2009-01-23· cited 77×
• Sean McGinity v. the Procter & Gamble Company
  Ninth Circuit· 2023-06-09· cited 76×
• Hadley v. Kellogg Sales Co.
  N.D. California· 2017-03-21· cited 73×

Cites

36 cases in this archive are cited by this case; the 20 most cited are listed.

• Auto Equity Sales, Inc. v. Superior Court
  California Supreme Court· 1962-03-22· cited 2,916×
• Cel-Tech Communications, Inc. v. Los Angeles Cellular Telephone Co.
  California Supreme Court· 1999-04-08· cited 1,311×
• Bank of the West v. Superior Court
  California Supreme Court· 1992-07-30· cited 1,052×
• Christ Clomon v. Philip D. Jackson
  Second Circuit· 1993-03-17· cited 541×
• Quelimane Co. v. Stewart Title Guaranty Co.
  California Supreme Court· 1998-09-23· cited 514×
• Committee on Children's Television, Inc. v. General Foods Corp.
  California Supreme Court· 1983-12-22· cited 477×
• Barquis v. Merchants Collection Assn.
  California Supreme Court· 1972-05-10· cited 404×
• Rubin v. Green
  California Supreme Court· 1993-04-05· cited 287×
• Federal Trade Commission v. Standard Education Society
  Supreme Court· 1937-11-08· cited 242×
• Fisher v. City of Berkeley
  California Supreme Court· 1984-12-27· cited 232×
• Jeffrey L. Gammon, Individually and on Behalf of All Others Similarly Situated v. Gc Services Limited Partnership
  Seventh Circuit· 1994-06-24· cited 222×
• James A. Swanson, Plaintiff-Appellant-Cross-Appellee v. Southern Oregon Credit Service, Inc., Defendant-Appellee-Cross-Appellant
  Ninth Circuit· 1989-03-29· cited 209×
• Michael FREEMAN, Plaintiff-Appellant, v. the TIME, INC., Magazine Company, Et Al., Defendants-Appellees
  Ninth Circuit· 1995-10-06· cited 197×
• Chern v. Bank of America
  California Supreme Court· 1976-01-23· cited 192×
• South Bay Chevrolet v. General Motors Acceptance Corp.
  California Court of Appeal· 1999-05-05· cited 175×
• E. L. White, Inc. v. City of Huntington Beach
  California Supreme Court· 1978-05-31· cited 169×
• State Farm Fire & Casualty Co. v. Superior Court
  California Court of Appeal· 1996-05-23· cited 159×
• Donaldson v. Read Magazine, Inc.
  Supreme Court· 1948-03-08· cited 143×
• Day v. AT & T CORP.
  California Court of Appeal· 1998-04-20· cited 139×
• Manufacturers Life Insurance v. Superior Court
  California Supreme Court· 1995-06-01· cited 109×