American Express Co. v. Goetz

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• describing that “a mark that does not perform the role of identifying a source is not a trademark”
• noting that the fact that the phrase “My Life, My Card” was never followed by a reference to the defendant or his company was relevant in determining that he had not used phrase as a service mark
• “[T]he analogous use doctrine, where it applies, eases the technical requirements for trademarks and services marks in favor of a competing claimant who asserts priority on the basis of earlier analogous use of the mark.”
• “[T]here can be no trademark absent goods sold.”

Source: CourtListener parenthetical corpus (CC0).