EPA v. Bear Down Brands -Pure Zone Elite

Case summary

On October 16, 2021, the importer, Bear Down Brands LLC, DBA Bear Down Consulting, attempted to import a shipment of Pure Zone Elite 4-in-1 True HEPA Air Purifier devices into the United States. The claims to sanitize the air by eliminating and destroying germs, viruses, bacteria, and microorganisms is overly broad and not supported by the provided data. Therefore, this statement is considered false and misleading pursuant to 40 C.F.R. 156.10(a)(5) and the devices are misbranded as defined by FIFRA Section 2(q)(1)(A), 7 U.S.C. Section 136(q)(1)(A).

Defendants (1)

• Bear Down Brands LLCNamed in complaintNamed in settlement

Facilities (1)

• BEAR DOWN BRANDS LLC, DBA BEAR DOWN CONSULTING

  2803 S YALE ST, SANTA ANA, CA, 92704

  Registry ID: 110071308291

Statutes cited

• FIFRA 12A2N — Failure to File Reports
• FIFRA 12A2F — Restricted Usage

Enforcement conclusions (1)

• Bear Down Brands -Pure Zone Eliteentered 2021-11-23

  Primary law: FIFRA

Timeline (3 milestones)

• 2021-11-23Enforcement Action Closed
• 2021-11-23Final Order Issued
• 2022-10-07Enforcement Action Data Entered