The Vision Center, Cross v. Opticks, Inc., Will Ross, Inc. And G. D. Searle & Co., Cross

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• “Vision” in the name Vision Center is descriptive of type of product sold
• “In assessing a claim of secondary meaning, the chief inquiry is the attitude of the consumer toward the mark; does it denote to him a ‘single thing coming from a single source’? Short of a survey, this is difficult of direct proof.”

Source: CourtListener parenthetical corpus (CC0).