Stoncor Group, Inc. v. Specialty Coatings, Inc.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• the Board erred in failing to credit the opposer’s testimony that consumers would pronounce “STON” as “stone” in its coined mark STONSHIELD
• “A mark that is ‘suggestive’ may be registered, but a mark that is ‘merely descriptive’ may not be registered without showing that it has acquired secondary meaning.”
• “Where a trademark is not a recognized word and the weight of the evidence suggests that potential consumers would pronounce the mark in a particular way, it is error for the Board to ignore this evidence entirely and supply its own pronunciation.”

Source: CourtListener parenthetical corpus (CC0).