Steak N Shake Co. v. Burger King Corp.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• holding that consumer survey was irrelevant as to whether term was generic and noting that “[a]t most, [the consumer study] is directed at consumer awareness of the term and consumer familiarity with Steak n Shake, which advertises heavily that it is ‘Famous for Steakburgers.’”
• finding secondary meaning exists when a mark is associated by consumers with a particular producer or distributor, rather than with the product itself

Source: CourtListener parenthetical corpus (CC0).