State v. Lee McConochie

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• examining the subject website in order to understand the meaning of terms for which coverage was sought and thereby define the genus of covered services
• \[T]he applicant's burden of showing acquired distinctiveness increases with the level of descriptiveness; a more descriptive term requires more evidence of secondary meaning.\
• “On this list, [copying, advertising expenditures, sales success, length and exclusivity of use, unsolicited media coverage, and consumer studies (linking the name to a source
• “[T]he applicant’s burden of showing acquired distinctiveness increases with the level of descriptiveness; a more descriptive term requires more evidence of secondary meaning.”
• it is appropriate for the Board to consider the applicant’s website to understand the meaning of the services for -12- Serial No. 88098031 which registration is sought
• acquired distinctiveness may be shown by copying, unsolicited media coverage and consumer surveys

Source: CourtListener parenthetical corpus (CC0).