Squirtco, Cross-Appellee v. The Seven-Up Company, a Missouri Corporation and Seven-Up U.S.A., Inc., a Missouri Corporation, Cross-Appellants

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• identifying several factors to be considered in the \success on the merits\ analysis in a trademark case
• finding similarity of product when the defendant marketed its parody of the same types of items that the plaintiff sold
• listing the following as factors to consider in -8- assessing the likelihood of confusion: (1) the strength of the owner’s mark; (2) the similarity of the owner’s mark and the alleged infringer’s mark; (3) the degree to which the products compete with each other; (4
• “Competitive proximity is one factor to be considered, even though infringement may be found in the absence of direct competition.”
• “A strong and distinctive trademark is entitled to greater protection than a weak or commonplace one.”
• “A strong and distinctive trademark is entitled to greater protection than a weak or commonplace one.”

Source: CourtListener parenthetical corpus (CC0).