Roux Laboratories, Inc. v. Clairol Incorporated

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• affirming dismissal of opposition to registration of slogan, 'Hair Color So Natural Only Her Hairdresser Knows For Sure' where court found such phrase to be more than merely descriptive
• affirming dismissal of opposition to registration of slogan, “Hair Color So Natural Only Her Hairdresser Knows For Sure” where court found such phrase to be more than merely descriptive
• that a mark is adopted and used with the intent that it indicate source “does not necessarily mean that [it] accomplishes that purpose in reality”
• that a mark is adopted and used with the intent that it indicate source “does not necessarily mean that [it] accomplishes that purpose in reality”
• HAIR COLOR SO NATURAL ONLY HER HAIRDRESSER KNOWS FOR SURE held descriptive of hair coloring but secondary meaning established
• a trademark ease using a standard of “distinctiveness” analogous to “secondary meaning”

Source: CourtListener parenthetical corpus (CC0).