Rjr Foods, Inc. v. White Rock Corp. And White Rock Products Corp.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• affirming the district court’s reliance on the results of a “consumer study showing a fifteen to twenty percent rate of product confusion”
• affirming finding by Pierce, J., that “the products’ modest cost was not conducive to the exercise of careful selectivity by purchasers”
• “conscious imitation also supports at least a presumption that the similarity will cause customer confusion”
• defendant’s own trade name appeared on can yet the design and colors on can so similar to plaintiff’s product that claim for trade dress infringement upheld
• plaintiff’s case strengthened by evidence of popularity of product over long period of time
• survey indicating 15%-20% level of confusion significant evidence

Source: CourtListener parenthetical corpus (CC0).