Network Automation, Inc. v. Advanced Systems Concepts, Inc.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• noting that “the shared use of a ubiquitous marketing channel” like the internet “does not shed much light on the likelihood of consumer confusion”
• explaining that “likelihood of confusion will ultimately turn on what the consumer saw on the screen and reasonably believed, given the context”
• noting that the “sine qua non of trademark infringement is consumer confusion”
• finding shared use alone of a ubiquitous marketing channel like the internet does not clarify the likelihood of confusion
• using a trademark in keyword advertising does not violate Lanham Act absent showing of likelihood of confusion
• casting doubt on the notion that “[i]nternet users on the whole exercise a low degree of care”

Source: CourtListener parenthetical corpus (CC0).