Montgomery Ward & Co., Incorporated v. Federal Trade Commission

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• rejecting the argument that deceptive advertising required proof of intent: “whatever Wards’ intentions were in the advertising, they are not controlling in the determination of its deceptiveness”
• advertising of unconditional guarantees when guarantees contained limitations was deceptive advertising
• “Actual deception, proved by deceived consumers, is not necessary: the likelihood of deception or the capacity to deceive is the criterion by which the advertising is judged.”

Source: CourtListener parenthetical corpus (CC0).