Medici Classics Productions LLC v. Medici Group LLC

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• “Proof of actual confusion is generally shown through consumer surveys or anecdotal evidence of confusion.”
• where products were “distinct, and targeted different audiences,” the proximity factor did not strongly favor plaintiff
• parties’ common use of the word “Medici” “does not necessarily make the marks similar for purposes of assessing confusion under a Polaroid analysis”
• “To show actual confusion, a plaintiff must demonstrate a diversion of sales, damage to goodwill, or loss of control over reputation.” (internal quotation marks and citation omitted)
• “There is one obvious similarity between plaintiff's and defendants’ marks in that they both employ the word ‘Medici.’ However, this factor does not necessarily make the marks similar for purposes of assessing confusion under a Polaroid analysis.”
• “There is one obvious similarity between plaintiff's and defendants’ marks in that they both employ the word ‘Medici.’ However, this factor does not necessarily make the marks similar for purposes of assessing confusion under a Polaroid analysis.”

Source: CourtListener parenthetical corpus (CC0).