Levi Strauss & Co. v. Blue Bell, Inc.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• \[N]othing of record indicates that the mere presence of [the defendant's] word mark avoids a likelihood of confusion.\
• “A latecomer who adopts a mark with intent to capitalize upon a market previously developed by competitors in the field must at least prove that his effort has been futile.”
• “The basic element of secondary meaning is a mental recognition in buyers’ and potential buyers’ minds that products connected with the symbol or device emanate from or are associated with the same source. As recognized in this circuit, ‘(s
• enjoining Blue Bell from using Levi’s distinctive pocket tab

Source: CourtListener parenthetical corpus (CC0).