Ideal World Marketing, Inc. v. Duracell, Inc.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• granting summary judgment where claimed mark was descriptive and plaintiff failed to establish the existence of a genuine issue of material fact as to whether the mark had attained secondary meaning
• “Power-Check,” as applied to batteries featuring an on-battery tester of remaining battery power, is not suggestive, because it “conveys the immediate idea of the characteristics of the product.”
• “Because [plaintiff] has therefore failed, as a matter of law, to establish that [its claimed mark] has attained a secondary meaning, there is no need for the Court to examine the second prong of the test for trademark infringement — the likelihood of confusion between the two marks.”

Source: CourtListener parenthetical corpus (CC0).