Horizon Mills Corp. v. QVC, Inc.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• finding that “on summary judgment, a consumer survey would be particularly helpful in divining what the principal significance of [the term at issue] is to the consuming public”
• collecting, as notable examples of genericized terms, aspirin, cellophane, escalator, and thermos
• “Descriptive terms are those that describe a thing, or ‘how it is,’ rather than name that thing, or “what it is.’ ”
• “A term is generic when the majority of the buying public associates the term with a product, rather than the source of the product”
• a generic term is “commonly used as the name for a type of goods.”
• reviewing similar evidence on summary judgment

Source: CourtListener parenthetical corpus (CC0).