Hershey Foods Corp. v. Mars, Inc.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• stating that \whether the products are similar or not adds nothing to the analysis\ because \dilution can apply to competitors\
• finding trade dress not sufficiently famous and noting several examples of third party's trade dress in food industry similar to plaintiff 's color combination and lettering
• finding trade dress not sufficiently famous and noting several examples of third party's trade dress in food industry similar to plaintiff 's color combination and lettering
• relying on a secondary meaning survey despite the defendant’s argument that “additional elements” that were not part of the alleged trade dress “gave the survey respondents additional clues for the source of the dress”
• 94% of respondents recognized orange, brown and yellow packaging of non-labeled peanut butter candy as Reese's brand
• 94% of respondents recognized orange, brown and yellow packaging of non-labeled peanut butter candy as Reese's brand

Source: CourtListener parenthetical corpus (CC0).

Cited by

10 cases in this archive cite this case.

• I.P. Lund Trading ApS v. Kohler Co.
  First Circuit· 1998-12-22· cited 179×
• Times Mirror Magazines, Inc. v. Las Vegas Sports News, L.L.C., D/B/A Las Vegas Sporting News
  Third Circuit· 2000-05-03· cited 80×
• Paleteria La Michoacana, Inc. v. Productos Lacteos Tocumbo S.A. De C.V.
  District of Columbia· 2014-09-25· cited 24×
• Planet Hollywood (Region IV), Inc. v. Hollywood Casino Corp.
  N.D. Illinois· 1999-12-03· cited 20×
• World Wrestling Federation Entertainment, Inc. v. Big Dog Holdings, Inc.
  W.D. Pennsylvania· 2003-03-10· cited 14×
• Spangler Candy Co. v. Tootsie Roll Indus., LLC
  N.D. Ohio· 2019-03-13· cited 9×
• National Football League Properties, Inc. v. ProStyle, Inc.
  E.D. Wisconsin· 1999-04-28· cited 7×
• American Cyanamid Co. v. Nutraceutical Corp.
  D. New Jersey· 1999-05-28· cited 7×
• MASTERFOODS USA v. Arcor USA, Inc.
  W.D. New York· 2002-11-04· cited 1×
• Kroni Inc. v. Kohler Company
  First Circuit· 1998-12-22

Cites

30 cases in this archive are cited by this case; the 20 most cited are listed.

• Two Pesos, Inc. v. Taco Cabana, Inc.
  Supreme Court· 1992-06-26· cited 1,571×
• Bristol-Myers Squibb Company, Cross-Appellant v. mcneil-p.p.c., Inc., Cross-Appellee
  Second Circuit· 1992-08-21· cited 373×
• Peter Anderson v. Ramon Davila Kenneth Mapp Robert Soto Elton Lewis Government of the Virgin Islands, D/B/A Virgin Islands Police Department
  Third Circuit· 1997-09-10· cited 276×
• Ambrit, Inc. v. Kraft, Inc.
  Eleventh Circuit· 1986-12-10· cited 248×
• First Brands Corporation v. Fred Meyer, Inc. And Basf Wyandotte Corporation
  First Circuit· 1987-02-06· cited 165×
• Mead Data Central, Inc. v. Toyota Motor Sales, U.S.A., Inc. And Toyota Motor Corp.
  Second Circuit· 1989-05-18· cited 164×
• Duraco Products, Inc. v. Joy Plastic Enterprises, Ltd., D/B/A Backyard Products Travis Products, Inc
  Third Circuit· 1994-12-16· cited 163×
• Blau Plumbing, Inc. v. S.O.S. Fix-It, Inc., D/B/A A-Aaaabaab's Root Rodders
  Seventh Circuit· 1986-01-14· cited 162×
• Sk&f, Co. v. Premo Pharmaceutical Laboratories, Inc.
  Third Circuit· 1980-06-12· cited 142×
• Versa Products Company, Inc. v. Bifold Company (Manufacturing) Ltd.
  Third Circuit· 1995-02-15· cited 113×
• Freixenet, S.A. And Freixenet Usa, Inc. v. Admiral Wine & Liquor Co. D/B/A Admiral-Cattani Wines, Trentacoste Bros. Inc. And Canals & Nubiola, S.A
  Third Circuit· 1984-03-28· cited 81×
• American Greetings Corp. v. Dan-Dee Imports, Inc.
  Third Circuit· 1986-12-02· cited 65×
• Merriam-Webster, Inc., Plaintiff-Appellee-Cross-Appellant v. Random House, Inc., Defendant-Appellant-Cross-Appellee
  Second Circuit· 1994-09-09· cited 59×
• Clinique Laboratories, Inc. v. Dep Corp.
  S.D. New York· 1996-10-10· cited 55×
• Trustees of Columbia University v. Columbia/HCA Healthcare Corp.
  S.D. New York· 1997-04-25· cited 42×
• Ringling Bros.-Barnum & Bailey Combined Shows, Inc. v. B.E. Windows Corp.
  S.D. New York· 1996-08-02· cited 33×
• Ringling Bros.-Barnum & Bailey Combined Shows, Inc. v. Utah Division of Travel Development
  E.D. Virginia· 1997-02-27· cited 31×
• P.F. Cosmetique, S.A. v. Minnetonka Inc.
  S.D. New York· 1985-01-29· cited 29×
• SK&F Co. v. Premo Pharmaceutical Laboratories, Inc.
  D. New Jersey· 1979-12-19· cited 27×
• Jaret International, Inc. v. Promotion in Motion, Inc.
  E.D. New York· 1993-06-16· cited 22×