Gulf Coast Commercial Corp. v. Gordon River Hotel Assoc.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• noting that the plaintiff failed to present quantifiable proof in support of this factor, which prevented the court from finding that the mark at issue had acquired secondary meaning
• \The ultimate test of secondary meaning is whether the term ... has become broadly known to the public\ in association with the service being offered
• \Although [plaintiff] is entitled to a presumption that its mark has acquired secondary meaning as of the date it was registered ... the relevant date for determining secondary meaning is ... the date [defendant] began using the [similar mark].\

Source: CourtListener parenthetical corpus (CC0).