California Cooler, Inc. v. Loretto Winery, Ltd. And Apam, Inc.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• the validity of a composite mark is not to be judged by an examination of its parts
• “the composite may become a distinguishing mark even though its components individually cannot.”
• “[T]he validity of a trademark is to be determined by viewing the trademark as a whole. . . . [T]he composite may become a distinguishing mark even though its components individually cannot”
• a mark should not be dissected and considered piecemeal

Source: CourtListener parenthetical corpus (CC0).