Avis Rent a Car System, Inc. v. The Hertz Corporation

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• noting that the commercial and textual contexts of a challenged advertisement are relevant to a determination of literal falsity under the Lanham Act.
• discussing the importance of context and viewing the advertisement in its entirety when determining literal falsity
• unfair advertising claim requires fact finder to consider advertisement in its entirety, like a mosaic, and not in separate pieces
• courts consider an advertisement in its entirety and do not engage in “disputatious 22 dissection”
• \Fundamental to any task of interpretation is the principle that text must yield to context.\
• “Fundamental to any task of interpretation is the principle that text must yield to context.”

Source: CourtListener parenthetical corpus (CC0).