Ameritech, Inc., an Ohio Corporation v. American Information Technologies Corporation, a Delaware Corporation, D/B/A Ameritech

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• use by defendant holding company for five midwestern Bell telephone companies of unregistered trade name and mark of plaintiff, a small Ohio corporation that reclaimed industrial oils, might cause consumers to assume plaintiff was subsidiary of defendant
• eight factors relevant to reverse confusion and dilution claims
• “The paradigm case [of reverse confusion] is that of a knowing junior user with much greater economic power who saturates the market with advertising of a confusingly similar mark, overwhelming the marketplace power and value of the senior user's mark.”

Source: CourtListener parenthetical corpus (CC0).