American Home Products Corp. v. Procter & Gamble Co.

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• noting that a plaintiff must prove that the claim in question is false or misleading, not merely unsubstantiated
• applying the Lanham Act to print advertisements in medical journals, TV commercials and print newspapers
• refusing to extend a survey on a television ad and an insert to other print ads, even though they contained elements in common with the messages tested
• applying the Lanham Act to print advertisements in medical journals, TV commercials and print newspapers
• refusing to extend a survey on a television ad and an insert to other print ads, even though they contained elements in common with the messages tested
• respondents given extended time to answer

Source: CourtListener parenthetical corpus (CC0).