Alpo Petfoods, Inc. v. Ralston Purina Company

How courts have described this case

Verbatim parenthetical descriptions written by other courts when citing this decision. Ranked by citation-network relevance.

• concluding that “an award based on a defendant’s profits requires proof that the defendant acted willfully or in bad faith”
• concluding that “deterrence is too weak and too easily invoked a justification for the severe and often cumbersome remedy of a profits award,” and therefore “deterrence alone cannot justify such an award”
• concluding that “deterrence is too weak and too easily invoked a justification for the severe and often cumbersome remedy of a profits award,” and therefore “deterrence alone cannot justify such an award”
• explaining that a showing of willfulness usually involves a “deliberate theft of a mark holder’s good will”
• explaining that a showing of willfulness usually involves a \deliberate theft of a mark holder's good will\
• noting that to succeed on a false advertising claim, a plaintiff must show that representations were “material in their effects on buying decisions”

Source: CourtListener parenthetical corpus (CC0).