Notice2026-11804

Self-Regulatory Organizations; NYSE Texas, Inc.; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Adopt New Rule 11.5310 (Best Execution)

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Published
June 12, 2026

Issuing agencies

Securities and Exchange Commission

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<title>Federal Register, Volume 91 Issue 113 (Friday, June 12, 2026)</title>
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[Federal Register Volume 91, Number 113 (Friday, June 12, 2026)]
[Notices]
[Pages 35715-35718]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2026-11804]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-105629; File No. SR-NYSETEX-2026-20]


Self-Regulatory Organizations; NYSE Texas, Inc.; Notice of Filing 
and Immediate Effectiveness of Proposed Rule Change To Adopt New Rule 
11.5310 (Best Execution)

June 9, 2026.
    Pursuant to Section 19(b)(1) \1\ of the Securities Exchange Act of 
1934 (``Act'') \2\ and Rule 19b-4 thereunder,\3\ notice is hereby given 
that, on May 29, 2026, the NYSE Texas, Inc. (``NYSE Texas'' or the 
``Exchange'') filed with the Securities and Exchange Commission (the 
``Commission'') the proposed rule change as described in Items I and II 
below, which Items have been prepared by the self-regulatory 
organization. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 15 U.S.C. 78a.
    \3\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange proposes a new Rule 11.5310 governing a Participant's, 
Participant Firm's and any Associated Person's best execution 
obligations based on Nasdaq PHLX Rule General 9, Section 11 and NYSE 
Rule 5310. The proposed rule change is available on the Exchange's 
website at <a href="http://www.nyse.com">www.nyse.com</a> and at the principal office of the Exchange.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the self-regulatory organization 
included statements concerning the purpose of, and basis for, the 
proposed rule change and discussed any comments it received on the 
proposed rule change. The text of those statements may be examined at 
the places specified in Item IV below. The Exchange has prepared 
summaries, set forth in sections A, B, and C below, of the most 
significant parts of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and the 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes a new Rule 11.5310 (Best Execution) that 
would govern a Participant's, Participant Firm's and any Associated 
Person's best execution obligations. Proposed Rule 11.5310 is based on 
Nasdaq PHLX Rule General 9, Section 11 (Best Execution and 
Interpositioning) and NYSE Rule 5310 (Best Execution). The purpose of 
the proposed rule is to enhance customer order protection by helping 
customers receive efficient executions of their transactions at the 
best market prices.
Background and Proposed Rule Change
    Nasdaq PHLX Rule General 9, Section 11, adopted in 2010, was based 
on NASD Rule 2320.\4\ In 2011, the Financial Industry Regulatory 
Authority (``FINRA'') adopted NASD Rule 2320 as FINRA Rule 5310.\5\ 
Thereafter, on January 5, 2026, the Exchange's affiliate, NYSE, adopted 
NYSE Rule 5310 based on the Nasdaq PHLX and FINRA rules.\6\ These rules 
require broker-dealers to use ``reasonable diligence'' to ascertain the 
best market for a security and execute trades in such market so that 
the resultant price to the customer is as favorable as possible under 
prevailing market conditions. Other self-regulatory organizations have 
similar best execution rules.\7\
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    \4\ See Securities Exchange Act Release No. 62877 (September 9, 
2010), 75 FR 56633 (September 16, 2010) (SR-PHLX-2010-79) (Order 
Approving a Proposed Rule Change, as Modified by Amendment No. 1, 
Relating to the Establishment of NASDAQ OMX PSX as a Platform for 
Trading NMS Stocks).
    \5\ See Securities Exchange Act Release No. 65895 (December 5, 
2011), 76 FR 77042 (December 9, 2011) (SR-FINRA-2011-052) (Order 
Granting Approval of Proposed Rule Change To Adopt NASD Rule 2320 
(Best Execution and Interpositioning) and Interpretive Material 
(``IM'') 2320 as FINRA Rule 5310 in the Consolidated Rulebook)).
    \6\ See Securities Exchange Act Release No. 104543 (January 5, 
2026), 91 FR 731 (January 8, 2026) (SR-NYSE-2025-50) (Notice of 
Filing and Immediate Effectiveness of Proposed Rule Change to Adopt 
New Rule 5310).
    \7\ See, e.g., Municipal Securities Rulemaking Board (MSRB) Rule 
G-18 (Best Execution).
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    The Exchange proposes to adopt a new Rule 11.5310 that would govern 
the best execution obligations applicable to a Participant, Participant 
Firm and any Associated Person based on the Nasdaq PHLX, the NYSE and 
other self-regulatory organization rules.
    Proposed Rule 11.5310(a)(1) would provide that, in any transaction 
for or with a customer or a customer of another broker-dealer, a 
Participant, Participant Firm, or Associated Person shall use 
``reasonable diligence'' to ascertain the best market for the subject 
security and buy or sell in such market so that the resultant price to 
the customer is as favorable as possible under prevailing market 
conditions. The proposed Rule would identify five factors among those 
to be considered in determining whether a Participant, Participant 
Firm, or Associated Person has used reasonable diligence:
    (1) the character of the market for the security, e.g., price, 
volatility, relative liquidity, and pressure on available 
communications;
    (2) the size and type of transaction;
    (3) the number of markets checked;
    (4) accessibility of the quotation; and
    (5) the terms and conditions of the order which result in the 
transaction, as

[[Page 35716]]

communicated to the Participant, Participant Firm, or Associated 
Person.\8\
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    \8\ See proposed Rule 25(a)(1)(A)-(E).
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    Except for conforming changes to reflect the Exchange's membership, 
proposed Rule 11.5310(a)(1) is based on Nasdaq PHLX Rule General 9, 
Section 11(a)(1)(A)-(E) and NYSE Rule 5310(a)(1)(A)-(E) without change.
    Proposed Rule 11.5310(a)(2) would prohibit a Participant, 
Participant Firm, or Associated Person, in any transaction for or with 
a customer or a customer of another broker-dealer, from interjecting a 
third party between the Participant, Participant Firm, or Associated 
Person and the best market for the subject security in a manner 
inconsistent with paragraph (a)(1) of the proposed Rule. Except for 
conforming changes to reflect the Exchange's membership, proposed Rule 
11.5310(a)(2) is based on Nasdaq PHLX Rule General 9, Section 11(a)(2) 
and NYSE Rule 5310(a)(2) without change.
    Proposed paragraph (b) would provide that when a Participant or 
Participant Firm cannot execute directly with a market maker but must 
employ a broker's broker or some other means in order to ensure an 
execution advantageous to the customer, the burden of showing the 
acceptable circumstances for doing so would be on the retail firm. The 
proposed Rule would further provide that examples of acceptable 
circumstances would be where a customer's order is ``crossed'' with 
another retail firm which has a corresponding order on the other side, 
or where the identity of the retail firm, if known, would likely cause 
undue price movements adversely affecting the cost or proceeds to the 
customer. Except for conforming changes to reflect the Exchange's 
membership, proposed Rule 11.5310(b) is based on Nasdaq PHLX Rule 
General 9, Section 11(b), and NYSE Rule 5310(b) without change.
    Proposed paragraph (c) would provide that failure to maintain or 
adequately staff a department assigned to execute customers' orders 
cannot be considered justification for executing away from the best 
available market; nor can channeling orders through a third party as 
described above as reciprocation for service or business serve to 
relieve a Participant or Participant Firm of its obligations. The 
proposed Rule would further provide that channeling of customers' 
orders through a broker's broker or third party pursuant to established 
correspondent relationships under which executions are confirmed 
directly to the Participant or Participant Firm acting as agent for the 
customer, such as where the third party gives up the name of the retail 
firm, would not be prohibited if the cost of such service is not borne 
by the customer. Except for conforming changes to reflect the 
Exchange's membership, proposed Rule 11.5310(c) is based on Nasdaq PHLX 
Rule General 9, Section 11(c), and NYSE Rule 5310(c) without change.
    Proposed paragraph (d) would provide that a Participant or 
Participant Firm through which a retail order is channeled, as 
described in the proposed Rule, and which knowingly is a party to an 
arrangement whereby the initiating member organization has not 
fulfilled its obligations under the proposed Rule, will also be deemed 
to have violated the proposed Rule. Except for replacing ``his'' with 
``its'' before ``obligations'' in the proposed Rule, proposed Rule 9(d) 
is identical to Nasdaq PHLX Rule General 9, Section 11(d). Except for 
conforming changes to reflect the Exchange's membership, proposed Rule 
11.5310(d) is based on NYSE Rule 5310(d) without change.
    Proposed paragraph (e) would provide that the obligations in 
paragraphs (a) through (d) of the proposed Rule exist where the 
Participant or Participant Firm acts as agent for the account of its 
customer but also where retail transactions are executed as principal 
and contemporaneously offset. Except for replacing ``his'' with ``its'' 
before ``customer'' in the proposed Rule, proposed Rule 9(d) is 
identical to Nasdaq PHLX Rule General 9, Section 11(e). Except for 
conforming changes to reflect the Exchange's membership, proposed Rule 
11.5310(e) is based on NYSE Rule 5310(e) without change.
    Proposed Rule 11.5310 includes Supplementary Material based on 
Nasdaq PHLX Rule General 9, Section 11(f), and the supplementary 
material to NYSE Rule 5310 to provide additional guidance and clarity 
regarding the obligations of Participants, Participant Firms, or 
Associated Persons with respect to best execution requirements.
    First, the Exchange would include an introductory paragraph that 
provides that proposed Rule 11.5310(a) requires, among other things, 
that a Participant, Participant Firm or any Associated Person comply 
with paragraph (a) when customer orders are routed to it from another 
broker/dealer for execution, and that the proposed Supplementary 
Material addresses certain interpretive questions concerning the 
applicability of the best execution rule. Except for conforming changes 
to reflect the Exchange's membership, the proposed text is based on the 
first full paragraph of Nasdaq PHLX Rule General 9, Section 11(f) and 
the first full paragraph to the Supplementary Material of NYSE Rule 
5310 without change.
    Proposed Supplementary Material .01 titled ``Definition of Market'' 
would define ``market'' and provides that the singular or plural term 
should be construed broadly, and it encompasses a variety of different 
venues, including, but not limited to, market centers that are trading 
a particular security. Proposed Supplementary Material .01 further 
provides that the expansive interpretation is meant to both inform 
broker-dealers as to the breadth of the scope of venues that must be 
considered in the furtherance of their best execution obligations and 
to promote fair competition among broker-dealers, exchange markets, and 
markets other than exchange markets, as well as any other venue that 
may emerge, by not mandating that certain trading venues have less 
relevance than others in the course of determining a firm's best 
execution obligations. Proposed Supplementary Material .01 is based on 
the second full paragraph of Nasdaq PHLX Rule General 9, Section 11(f) 
and Supplementary Material .01 of NYSE Rule 5310 without change.
    Proposed Supplementary Material .02, titled ``Best Execution and 
Executing Brokers,'' would clarify that a Participant's and Participant 
Firm's duty to provide best execution in any transaction ``for or with 
a customer of another broker-dealer'' does not apply in instances when 
another broker-dealer is simply executing a customer order against the 
Participant's and Participant Firm's quote or, stated in another 
manner, the duty to provide best execution to customer orders received 
from other broker-dealers arises only when an order is routed from the 
broker-dealer to the Participant or Participant Firm for the purpose of 
order handling and execution. As proposed Supplementary Material .02 
further provides, the clarification is intended to draw a distinction 
between those situations in which the Participant or Participant Firm 
is acting solely as the buyer or seller in connection with orders 
presented by a broker-dealer against the Participant's or Participant 
Firm's quote, as opposed to those circumstances in which the 
Participant or Participant Firm is accepting order flow from another 
broker-dealer for the purpose of facilitating the handling and 
execution of such orders. Except for conforming changes to reflect the 
Exchange's membership, proposed Supplementary Material .02 is based on 
the third full paragraph of Nasdaq PHLX Rule General 9, Section 11(f), 
and Supplementary Material .02 of NYSE Rule 5310 without change.

[[Page 35717]]

    Finally, Supplementary Material .03, titled ``Customer Instructions 
Regarding Order Handling,'' would specify that if a Participant or 
Participant Firm receives an unsolicited instruction from a customer to 
route that customer's order to a particular market for execution, the 
Participant or Participant Firm is not required to make a best 
execution determination beyond the customer's specific instruction. 
However, Participants and Participant Firms are still required to 
process that customer's order promptly and in accordance with the terms 
of the order. Further, where a customer has directed that an order be 
routed to another specific broker-dealer that is also a Participant or 
Participant Firm, the receiving broker-dealer to which the order was 
directed would be required to meet the requirements of proposed Rule 
11.5310 with respect to its handling of the order. Proposed 
Supplementary Material .03 is identical to Supplementary Material .03 
of NYSE Rule 5310, which is based on FINRA Rule 5310.08 without change 
except for conforming changes to reflect the Exchange's membership.
2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with Section 6(b) of the Act,\9\ in general, and furthers the 
objectives of Section 6(b)(5) of the Act,\10\ in that it is designed to 
prevent fraudulent and manipulative acts and practices, to promote just 
and equitable principles of trade, to foster cooperation and 
coordination with persons engaged in facilitating transactions in 
securities, to remove impediments to and perfect the mechanism of a 
free and open market and a national market system and, in general, to 
protect investors and the public interest. In addition, the Exchange 
believes that the proposed rule change is consistent with the Section 
6(b)(5) \11\ requirement that the rules of an exchange not be designed 
to permit unfair discrimination between customers, issuers, brokers, or 
dealers.
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    \9\ 15 U.S.C. 78f(b).
    \10\ 15 U.S.C. 78f(b)(5).
    \11\ 15 U.S.C. 78f(b)(5).
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    In particular, the Exchange believes that adopting best execution 
and interpositioning standards based on Nasdaq PHLX Rule General 9, 
Section 11 and NYSE Rule 5310 will promote just and equitable 
principles of trade and protect investors and the public interest by 
imposing consistent order execution standards that Participants, 
Participant Firms and Associated Persons must observe when handling 
customer orders that directly serve investor protection. Moreover, the 
Exchange believes that incorporating the proposed Supplementary 
Material containing additional guidance and clarification of the 
obligations of Participants, Participant Firms and Associated Persons 
under the proposed Rule based on Nasdaq PHLX Rule General 9, Section 11 
and NYSE Rule 5310, including the additional provision containing 
important clarifications about the interaction between a broker-
dealer's best execution obligations and their obligations with respect 
to specific customer instructions based on NYSE Rule 5310 will 
potentially enhance compliance with those obligations, thus furthering 
the prevention of manipulative acts and practices and the protection of 
investors and the public interest.
    As discussed in the Purpose section, proposed Rule 11.5310 is 
substantially similar to Nasdaq PHLX Rule General 9, Section 11, and 
NYSE Rule 5310, thus promoting the application of consistent regulatory 
standards for customer order execution across self-regulatory 
organizations. As such, the proposed rule change would facilitate rule 
harmonization among self-regulatory organizations with respect to 
customer order execution, thereby fostering cooperation and 
coordination with persons engaged in facilitating transactions in 
securities and will remove impediments to and perfect the mechanism of 
a free and open market and a national market system. In addition, the 
Exchange believes that the proposed rule change will maintain the 
necessary protection of customer orders designed to prevent fraudulent 
and manipulative acts, without imposing any undue regulatory costs on 
industry participants. Finally, the Exchange believes that the proposed 
rule change is not designed to permit unfair discrimination between 
customers, issuers, brokers and dealers, consistent with Section 
6(b)(5) of the Act \12\ because the proposed rule change will impose 
the same requirements on all Participants, Participant Firms and 
Associated Persons on an equal basis.
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    \12\ 15 U.S.C. 78f(b)(5).
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B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
impose any burden on competition that is not necessary or appropriate 
in furtherance of the purposes of the Act. The Exchange believes the 
proposed rule change will reduce the burdens on Participants, 
Participant Firms and Associated Persons that result from their having 
to comply with varying rules related to best execution, thus reducing 
the complexity of customer order protection rules, particularly for 
those Participants, Participant Firms and Associated Persons subject to 
the rules of multiple trading venues. Overall, the Exchange believes 
the proposed rule change will enhance customer order handling rules by 
harmonizing best execution and interpositioning standards across self-
regulatory organizations, which ultimately benefits market participants 
and does not impose a burden on competition.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    No written comments were solicited or received with respect to the 
proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The Exchange has filed the proposed rule change pursuant to Section 
19(b)(3)(A)(iii) of the Act \13\ and Rule 19b-4(f)(6) thereunder.\14\ 
Because the proposed rule change does not: (i) significantly affect the 
protection of investors or the public interest; (ii) impose any 
significant burden on competition; and (iii) become operative for 30 
days from the date on which it was filed, or such shorter time as the 
Commission may designate, the proposed rule change has become effective 
pursuant to Section 19(b)(3)(A) of the Act and Rule 19b-4(f)(6)(iii) 
thereunder.
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    \13\ 15 U.S.C. 78s(b)(3)(A)(iii).
    \14\ 17 CFR 240.19b-4(f)(6).
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    At any time within 60 days of the filing of such proposed rule 
change, the Commission summarily may temporarily suspend such rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of investors, or 
otherwise in furtherance of the purposes of the Act.

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

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Electronic Comments

    <bullet> Use the Commission's internet comment form (<a href="https://www.sec.gov/rules/sro.shtml">https://www.sec.gov/rules/sro.shtml</a>); or
    <bullet> Send an email to <a href="/cdn-cgi/l/email-protection#1e6c6b727b337d7173737b706a6d5e6d7b7d30797168"><span class="__cf_email__" data-cfemail="8efcfbe2eba3ede1e3e3ebe0fafdcefdebeda0e9e1f8">[email&#160;protected]</span></a>. Please include 
file number SR-NYSETEX-2026-20 on the subject line.

Paper Comments

    <bullet> Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE, Washington, DC 20549-1090.

All submissions should refer to file number SR-NYSETEX-2026-20. This 
file number should be included on the subject line if email is used. To 
help the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's internet website (<a href="https://www.sec.gov/rules/sro.shtml">https://www.sec.gov/rules/sro.shtml</a>). Copies of the filing will be available for inspection and 
copying at the principal office of the Exchange. Do not include 
personal identifiable information in submissions; you should submit 
only information that you wish to make available publicly. We may 
redact in part or withhold entirely from publication submitted material 
that is obscene or subject to copyright protection. All submissions 
should refer to file number SR-NYSETEX-2026-20 and should be submitted 
on or before July 6, 2026.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\15\
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    \15\ 17 CFR 200.30-3(a)(12).
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Sherry R. Haywood,
Assistant Secretary.
[FR Doc. 2026-11804 Filed 6-11-26; 8:45 am]
BILLING CODE 8011-01-P


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Indexed from Federal Register on June 12, 2026.

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