Notice2026-08993

Self-Regulatory Organizations; Municipal Securities Rulemaking Board; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change Consisting of Amendments to MSRB Rule G-20 To Revise the MSRB's Gift and Gratuities Requirements To Preserve Alignment With Amendments to FINRA Rule 3220 and To Make Certain Technical Amendments

Primary source

Metadata and text below are from the Federal Register, a public-domain U.S. government work. Always verify the official published version before relying on it for any legal matter.

Published
May 7, 2026

Issuing agencies

Securities and Exchange Commission

Full Text

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<title>Federal Register, Volume 91 Issue 88 (Thursday, May 7, 2026)</title>
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[Federal Register Volume 91, Number 88 (Thursday, May 7, 2026)]
[Notices]
[Pages 24929-24937]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2026-08993]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-105361; File No. SR-MSRB-2026-02]


Self-Regulatory Organizations; Municipal Securities Rulemaking 
Board; Notice of Filing and Immediate Effectiveness of a Proposed Rule 
Change Consisting of Amendments to MSRB Rule G-20 To Revise the MSRB's 
Gift and Gratuities Requirements To Preserve Alignment With Amendments 
to FINRA Rule 3220 and To Make Certain Technical Amendments

May 4, 2026.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(``Exchange Act'') \1\ and Rule 19b-4 thereunder,\2\ notice is hereby 
given that on May 1, 2026 the Municipal Securities Rulemaking Board 
(``MSRB'') filed with the Securities and Exchange Commission 
(``Commission'') the proposed rule change as described in Items I, II, 
and III below, which Items have been prepared by the MSRB. The 
Commission is publishing this notice to solicit comments on the 
proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The MSRB filed with the Commission a proposed rule change 
consisting of amendments to MSRB Rule G-20, on gifts, gratuities, non-
cash compensation and expenses of issuance, to (i) revise the MSRB's 
gift and gratuities requirements for brokers, dealers, and municipal 
securities dealers (collectively, ``dealers'') and municipal advisors 
(together with dealers, ``regulated entities'') to preserve alignment 
with the Financial Industry Regulatory Authority (``FINRA'') amendments 
to FINRA Rule 3220 \3\ (``FINRA's gift rule amendment''), and (ii) make 
technical amendments to renumber certain rule provisions under MSRB 
Rule G-20 to enhance the clarity of the rule (collectively, the 
``proposed rule change'').
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    \3\ See Exchange Act Release No. 104830 (Feb. 12, 2026), 91 FR 
7570 (Feb. 18, 2026), File No. SR-FINRA-2025-003 (``FINRA Approval 
Order''), available at <a href="https://www.sec.gov/files/rules/sro/finra/2026/34-104830.pdf">https://www.sec.gov/files/rules/sro/finra/2026/34-104830.pdf</a>.
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    The MSRB has designated the proposed rule change as constituting a 
``noncontroversial'' rule change under Section 19(b)(3)(A) \4\ of the 
Exchange Act and Rule 19b-4(f)(6) \5\ thereunder, which renders the 
proposal effective upon receipt of this filing by the Commission. The 
operative date for the proposed rule change would be June 1, 2026, for 
dealers that are FINRA members. However, a separate compliance date of 
December 1, 2026, would apply for all municipal advisors as well as 
dealers that are not FINRA members (``bank dealers'') \6\ with respect 
to the proposed rule change. Until such compliance date for municipal 
advisors and bank dealers, such regulated entities would be subject to 
the existing provisions of MSRB Rule G-20, including, but not limited 
to, the gift limit (i.e., $100 limit per person per year) and 
overarching supervisory and recordkeeping requirements, as applicable.
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    \4\ 15 U.S.C. 78s(b)(3)(A).
    \5\ 17 CFR 240.19b-4(f)(6).
    \6\ A bank dealer is defined under MSRB Rule D-8 as a municipal 
securities dealer which is a bank or a separately identifiable 
department or division of a bank.
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    The text of the proposed rule change is available on the MSRB's 
website at <a href="https://msrb.org/2026-SEC-Filings">https://msrb.org/2026-SEC-Filings</a> and at the MSRB's 
principal office.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the MSRB included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The MSRB has prepared summaries, set forth in Sections 
A, B, and C below, of the most significant aspects of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The proposed rule change is intended to more closely harmonize the 
MSRB's provisions relating to the giving of gifts and gratuities in 
MSRB Rule G-20 to FINRA Rule 3220, as amended by FINRA's gift rule 
amendment, in furtherance of promoting greater efficiency in complying 
with MSRB Rule G-20 by clarifying certain regulatory obligations of 
regulated entities without reducing the protection of investors and the 
public interest and at the same time making them consistent with 
current FINRA Rule 3220. MSRB Rule G-20 prohibits regulated entities 
and their associated persons, in certain circumstances, from giving 
directly or indirectly any thing or service of value, including 
gratuities (hereinafter referred to as ``gifts''), in excess of $100 
per year to any person in relation to the municipal securities or 
municipal advisory activities of the recipient's employer.\7\ The rule 
is meant to maintain the integrity of the municipal securities market, 
including the bond issuance process, by ensuring the prevention of 
improprieties and conflicts of interest that may arise associated with 
the giving of gifts in relation to the business of the recipient's 
employer.\8\
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    \7\ MSRB Rule G-20 does not apply to gifts given by a regulated 
entity to its own employees or partners.
    \8\ MSRB Rule G-20(a).
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    The MSRB believes the proposed rule change would enhance regulated 
entities' understanding of their compliance obligations under MSRB Rule 
G-20, including by avoiding regulatory inconsistency in the application 
of MSRB and FINRA rules with respect to dealers that are FINRA members. 
To that end, the MSRB is proposing to amend MSRB Rule G-20, consistent 
with FINRA Rule 3220 as amended by FINRA's gift rule amendment, to (i) 
increase the gift limit from $100 to $300 per person per year; (ii) 
address how gifts incidental to normal business dealings should be 
treated; (iii) revise valuation and aggregation requirements; (iv) 
codify additional exceptions to which the gift limit and recordkeeping 
requirements do not apply; (v) establish additional supervision and 
recordkeeping requirements; and (vi) clarify that the rule does not 
apply to gifts from a regulated entity to its own associated persons or 
to individual retail customers. The proposed rule change would also 
make technical amendments to renumber certain Supplementary Materials 
for simplicity and better organization. The amendments are addressed 
below.
Background
Current MSRB Rule G-20
    The MSRB adopted MSRB Rule G-20 in 1978,\9\ alongside several other 
rules

[[Page 24930]]

including the MSRB's baseline fair practice rule, MSRB Rule G-17, with 
the purpose to ``codify basic standards of fair and ethical business 
conduct for municipal securities professionals.'' \10\ Originally 
applicable to dealers, MSRB Rule G-20 was amended in 2015 to extend its 
provisions to municipal advisors.\11\ The rule functions to protect 
against improprieties and conflicts of interest that may arise when a 
regulated entity, or its associated persons, attempts to induce 
organizations active in the municipal securities market to engage in 
business with such regulated entity by means of gifts given to 
employees of such organizations. However, MSRB Rule G-20 should not be 
read in isolation from other MSRB fair practice rules, including MSRB 
Rule G-17.
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    \9\ See Exchange Act Release No. 15247 (Oct. 27, 1978), 43 FR 
50526 (Oct. 30, 1978), File No. SR-MSRB-77-12.
    \10\ See Exchange Act Release No. 14519 (Mar. 2, 1978), 43 FR 
9672, 9672 (Mar. 9, 1978), File No. SR-MSRB-77-12.
    \11\ See Exchange Act Release No. 76381 (Nov. 6, 2015), 80 FR 
70271 (Nov. 13, 2015), File No. SR-MSRB-2015-09.
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    In pertinent part, MSRB Rule G-20 currently prohibits a regulated 
entity,\12\ and its associated persons, in certain circumstances, from 
giving directly or indirectly gifts in excess of $100 per year to a 
person other than an employee or partner of the regulated entity.\13\ 
This prohibition only applies if such gifts are in relation to the 
municipal securities or municipal advisory activities of the employer 
of the recipient of the payment or service.\14\ This general limitation 
(hereinafter referred to as the ``gift limit''), currently set forth in 
section (c) of MSRB Rule G-20, has remained fixed at $100 since MSRB 
Rule G-20 was adopted in 1978.\15\
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    \12\ See MSRB Rule G-20(b)(vii).
    \13\ MSRB Rule G-20(c).
    \14\ Id. For the purposes of Rule G-20, the definition of the 
term ``employer'' includes a principal for whom the recipient of a 
payment or service is acting as agent or representative. Id.
    \15\ See supra note 10, 43 FR at 9673.
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    MSRB Rule G-20 currently specifies certain types of gifts that are 
not subject to the gift limit, provided that they do not give rise to 
any apparent or actual material conflict of interest: \16\
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    \16\ MSRB Rule G-20(d)(i)-(vi), respectively.
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    (i) normal business dealings, which include occasional gifts of 
meals or tickets to theatrical, sporting, and other entertainments that 
are hosted by the regulated entity or its associated persons,\17\ and 
the sponsoring by the regulated entity of legitimate business functions 
that are recognized by the Internal Revenue Service as deductible 
business expenses, provided that such gifts shall not be so frequent or 
so extensive as to raise any question of propriety;
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    \17\ Pursuant to MSRB Rule G-20, if the regulated entity or its 
associated person(s) failed to host (i.e., accompany guests) such 
types of events, then gifts of this kind would be subject to the 
gift limit.
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    (ii) transaction-commemorative gifts that are solely decorative 
items commemorating a business transaction, such as a customary plaque 
or desk ornament (e.g., Lucite tombstone);
    (iii) de minimis gifts, such as pens, notepads or modest desk 
ornaments;
    (iv) promotional gifts of nominal value displaying the regulated 
entity's corporate or other business logo \18\ and that are 
substantially below the gift limit (considered of nominal value);
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    \18\ Under current Supplementary Material .03, on promotional 
gifts and other business logo, logos of a product or service being 
offered by a regulated entity, for or on behalf of a client or an 
affiliate of that regulated entity, would constitute an ``other 
business logo'' under subsection (d)(iv).
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    (v) bereavement gifts that are reasonable and customary for the 
circumstances; and
    (vi) gifts that are personal in nature given upon infrequent life 
events (e.g., a wedding gift or a congratulatory gift for the birth of 
a child).\19\
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    \19\ Under current Supplementary Material .04, on personal 
gifts, the rule, among other things, exempts personal gifts that are 
not ``in relation to the municipal securities or municipal advisory 
activities of the employer of the recipient'' from the gift limit. 
The Supplementary Material states that, in determining whether a 
gift is personal in nature, a number of factors will be considered 
including, but not limited to, the nature of any pre-existing 
personal or family relationship between the associated person giving 
the gift and the recipient and whether the associated person or the 
regulated entity with which he or she is associated paid for the 
gift.
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    MSRB Rule G-20 includes Supplementary Material, which provides 
guidance relating to the valuation and the aggregation of gifts and to 
the applicability of state laws. Supplementary Material .01, on 
valuations of gifts, currently states that a gift's value should be 
determined generally according to the higher of its cost or market 
value, and that tickets to a sporting or other entertainment event 
should use the higher of cost or face value. Supplementary Material 
.02, on aggregations of gifts, currently states that regulated entities 
must aggregate all gifts that are subject to the gift limit given by 
the regulated entity and each associated person of the regulated entity 
to a particular recipient over the course of a year.\20\
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    \20\ A ``year'' is defined by the regulated entity (i.e., 
calendar year, fiscal year, or rolling basis beginning with the 
first gift given to any particular recipient). See Supplementary 
Material .02 to MSRB Rule G-20.
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    As noted above, MSRB Rule G-20 does not conclusively exempt these 
categories of gifts from the gift limit as such gifts must not give 
rise to any apparent or actual material conflict of interest, even if 
they otherwise fully meet the description of an exempt category of 
gifts, consistent with a core purpose of the rule to protect against 
improprieties and conflicts of interest that may arise when regulated 
entities or their associated persons give gifts or gratuities in 
relation to the municipal securities or municipal advisory activities 
of the recipients' employers under Rule G-20(a). Furthermore, MSRB Rule 
G-17, on conduct of municipal securities and municipal advisory 
activities, applies to the activities of regulated entities, whether or 
not another rule may apply to certain aspects of such activities.\21\ 
As such, the MSRB reminds regulated entities that MSRB Rule G-17 has 
long been articulated as a rule that complements the other rules 
centered on the protection of investors, municipal entities, obligated 
persons and the public interest. Depending on the particular facts and 
circumstances, a regulated entity may violate the fundamental fair-
dealing obligations of MSRB Rule G-17 if such regulated entity engages 
in behavior that would constitute a deceptive, dishonest or unfair 
practice, whether or not such behavior also constitutes a violation of 
MSRB Rule G-20, as amended by this proposed rule change.
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    \21\ For example, the MSRB has previously provided guidance 
regarding payments for excessive or lavish entertainment expenses 
that, depending on the specific facts, can constitute both a 
violation of MSRB Rule G-20 and MSRB Rule G-17. See MSRB 
Interpretation, Dealer Payments in Connection With the Municipal 
Securities Issuance Process (Jan. 29, 2007), available at <a href="https://www.msrb.org/Dealer-Payments-Connection-Municipal-Securities-Issuance-Process">https://www.msrb.org/Dealer-Payments-Connection-Municipal-Securities-Issuance-Process</a>.
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    With respect to the applicability of state or other laws, the MSRB 
notes that regulated entities and their associated persons may be 
subject to other duties, restrictions or obligations under state or 
other laws and nothing within the rule shall be deemed to supersede any 
more restrictive provision of state or other laws in this area.\22\
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    \22\ Supplementary Material .05. The MSRB recognizes that the 
federal government and many states and localities limit gifts to 
government officials and their employees.
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FINRA's Gift Rule Amendment
    FINRA's gift rule amendment, which was approved by the Commission 
on February 12, 2026,\23\ and became effective March 30, 2026,\24\ 
makes the following revisions to FINRA Rule 3220:
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    \23\ See FINRA Approval Order, supra note 3, 91 FR at 7570.
    \24\ See FINRA Regulatory Notice 26-05 (Feb. 27, 2026), 
available at <a href="https://www.finra.org/rules-guidance/notices/26-05">https://www.finra.org/rules-guidance/notices/26-05</a>.

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[[Page 24931]]

    <bullet> raises the dollar amount of FINRA's gift limit from $100 
to $300;
    <bullet> provides FINRA the authority to grant exemptive relief 
from the gift limit;
    <bullet> codifies certain existing FINRA guidance, including 
guidance regarding gifts incidental to business entertainment, 
valuation of gifts, aggregation of gifts, personal gifts, bereavement 
gifts, de minimis gifts and promotional or commemorative items, 
donations due to federally declared major disasters; and
    <bullet> adopts supervision requirements and additional 
recordkeeping obligations.
    Moreover, FINRA's gift rule amendment makes conforming changes to 
the gift limit with respect to FINRA Rules 2310, 2320, 2341 and 5110, 
on non-cash compensation.\25\
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    \25\ See FINRA Approval Order, supra note 3, 91 FR at 7571. 
FINRA's non-cash compensation provisions are codified as separate 
rules, while the MSRB's non-cash compensation provisions are 
codified within MSRB Rule G-20 (subsections G-20(g)(i)-(v)).
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    While the MSRB has filed with the Commission this proposed rule 
change to harmonize MSRB Rule G-20 with FINRA Rule 3220 as amended by 
FINRA's gift rule amendment, significant portions of MSRB Rule G-20 
would be unaffected by FINRA's gift rule amendment due to the MSRB's 
earlier codification into MSRB Rule G-20 the substance of certain FINRA 
interpretations that FINRA had not yet incorporated into FINRA Rule 
3220 until FINRA's gift rule amendment.\26\ The MSRB notes that, 
although FINRA's gift rule amendment provides authority for FINRA to 
grant exemptive relief to FINRA Rule 3220, the proposed rule change 
would not harmonize or align with FINRA through the inclusion of 
corresponding provisions, for the reasons stated below. The proposed 
rule change would align and harmonize both the substantive 
requirements, as appropriate, and the text and organization with 
FINRA's gift rule amendment where doing so does not negatively impact 
the clarity of MSRB Rule G-20.
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    \26\ See Exchange Act Release No. 52555 (Oct. 3, 2005), 70 FR 
59106 (Oct. 11, 2005), File No. SR-MSRB-2005-02; Exchange Act 
Release No. 76381 (Nov. 6, 2015), 80 FR 70271 (Nov. 13, 2015), File 
No. SR-MSRB-2015-09.
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Description of Proposed Rule Change
Increase in Dollar Amount of Gift Limit
    FINRA Rule 3220(a) prohibits a FINRA member or person associated 
with a FINRA member from giving anything of value, including 
gratuities, in excess of $300, which represents an increase to the 
dollar amount of the gift limit from $100 to $300 effectuated by 
FINRA's gift rule amendment. In determining the increase to the gift 
limit, FINRA calculated the average annual rate of inflation since 
1992, when the limit was set at $100.\27\ In response to comments 
received by the Commission during the course of rulemaking with respect 
to FINRA's gift rule amendment, FINRA modified its original proposal by 
extrapolating this rate to account for ten years of future 
inflation.\28\ FINRA stated that it believed the proposed, higher gift 
limit would continue to permit the exchange of business courtesies 
while helping to guard against excessiveness.\29\ FINRA also 
articulated that a dollar limit, as opposed to, for example, a 
principles-based approach, would provide certainty regarding the limit 
for gifts and help facilitate broker-dealer compliance.\30\ The MSRB 
agrees that this is an appropriate approach (i.e., a stated dollar 
limit) in modernizing the MSRB's gift limit under MSRB Rule G-20.
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    \27\ See Exchange Act Release No. 103226 (June 11, 2025), 90 FR 
25674, 25675 (June 17, 2025), File No. SR-FINRA-2025-003 (``FINRA 
Filing'').
    \28\ See Exchange Act Release No. 103958 (Sept. 12, 2025), 90 FR 
44855, 44856 (Sept. 17, 2025), File No. SR-FINRA-2025-003 
(``Amendment 1'').
    \29\ FINRA Filing, supra note 27, 90 FR at 25675.
    \30\ Id.
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    Thus, the proposed rule change would increase the gift limit under 
MSRB Rule G-20(c) from $100 to $300, matching the increased limit under 
FINRA's gift rule amendment.\31\ MSRB Rule G-20 has maintained a $100 
gift limit since the late 1970s, in service of a purpose substantively 
the same as the purpose of FINRA Rule 3220.\32\ The proposed rule 
change would also mirror FINRA's gift rule amendment by making a 
conforming amendment to MSRB Rule G-20(g)(i), increasing the dollar 
amount of the gift limit in relation to non-cash compensation from $100 
to $300.\33\
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    \31\ Proposed amendment to Rule G-20(c), mirroring FINRA Rule 
3220(a).
    \32\ Compare MSRB Rule G-20(a) (``The purpose of this rule is to 
maintain the integrity of the municipal securities market and to 
preserve investor and public confidence in the municipal securities 
market, including the bond issuance process. The rule protects 
against improprieties and conflicts of interest that may arise when 
regulated entities or their associated persons give gifts or 
gratuities in relation to the municipal securities or municipal 
advisory activities of the recipients' employers.''), with Amendment 
1, supra note 28, 90 FR at 44855 (``[FINRA Rule 3220] is designed to 
avoid improprieties, such as conflicts of interest, that may arise 
when a [FINRA] member or associated person makes a gift to an 
employee of another person, such as an institutional customer, 
vendor, or counterparty with the hope of strengthening the business 
relationship with them.'') (internal reference omitted).
    \33\ Proposed amendment to Rule G-20(g)(i), mirroring FINRA non-
cash compensation rules referenced above (supra note 25).
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Amendments To Harmonize With New Supplementary Material to FINRA Rule 
3220
    FINRA previously issued guidance and interpretations regarding the 
application of FINRA gifts rules in specific contexts. FINRA's gift 
rule amendment incorporates and substantially codifies such guidance 
and interpretations into supplementary material to FINRA Rule 3220. As 
noted above, many of the interpretations, now codified as FINRA 
supplementary material, were incorporated into MSRB Rule G-20 by way of 
past filings. As a result, the proposed rule change does not require 
significant wholesale changes to Rule G-20 to achieve harmony with 
those specific FINRA supplementary materials. In contrast, some new 
FINRA supplementary materials impose requirements not currently found 
under MSRB Rule G-20, and the proposed rule change contains 
corresponding proposed amendments. The proposed rule change's treatment 
of each topic is detailed below.
Gifts Incidental to Business Entertainment or Normal Business Dealings
    FINRA's interpretive guidance did not expressly exclude from its 
gift limit gifts given during the course of a business entertainment 
event, so FINRA sought to clarify that a gift given during the course 
of a business entertainment event would be subject to the $300 limit on 
gifts unless one of the requisite exclusions apply (i.e., the gift 
given is a personal gift, of de minimis value, or a promotional/
commemorative item). FINRA's Rule 3220.01 expressly states that, unless 
a gift qualifies as a personal gift under FINRA Rule 3220.04 or as a 
gift of de minimis value or a promotional or commemorative item under 
FINRA Rule 3220.06, a gift given during a business entertainment event 
would be subject to the $300 gift limit and to the rule's recordkeeping 
requirements.\34\ In its filing, FINRA further clarified the obligation 
under FINRA Rule 3220.06 through an example--gifts of clothing or 
electronics at a business entertainment event would be subject to its 
gift limit. However, pens or note pads of de minimis value given during 
such business

[[Page 24932]]

entertainment would not be subject to the gift limit provided the item 
meets the requirements of 3220.06.\35\
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    \34\ The cost of the business entertainment event itself would 
not be included in the value of the gift. FINRA Filing, supra note 
27, 90 FR at 25676.
    \35\ See FINRA Filing, supra note 27, 90 FR at 25675-76.
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    MSRB Rule G-20(d) lists gifts that are not subject to the gift 
limit, including, among other things, ``normal business dealings'' as 
described in MSRB Rule G-20(d)(i). The term normal business dealings 
refers to occasional gifts of meals or tickets to theatrical, sporting, 
and other entertainments that are hosted by the regulated entity or its 
associated persons, and the sponsoring by the regulated entity of 
legitimate business functions that are recognized by the Internal 
Revenue Service as deductible business expenses; provided that such 
gifts shall not be so frequent or so extensive as to raise any question 
of propriety. The concept of normal business dealings included in MSRB 
Rule G-20 effectively includes what is referred to in FINRA Rule 3220 
as ``business entertainment.''
    While MSRB Rule G-20 currently makes clear that normal business 
dealings should not be so frequent or so extensive as to raise any 
questions of propriety, the rule does not expressly state that gifts 
given in the course of normal business dealings that are not among the 
types of gifts excepted by the rule from the gift limit (e.g., gifts 
that are not personal, de minimis or promotional in nature, as further 
described below) would themselves be subject to the gift limit.
    The proposed rule change would amend subsection G-20(d)(i), which 
addresses normal business dealings (including occasional gifts of meals 
or tickets to theatrical, sporting, and other entertainments that are 
hosted by the regulated entity or its associated persons), by adding 
language to explicitly state that a gift given during the course of a 
normal business dealing is subject to the $300 gift limit unless it 
qualifies for certain other exceptions prescribed under Rule G-20(d) 
\36\ for gifts and gratuities not subject to the gift limit.\37\ This 
language would align closely with FINRA Rule 3220.01.
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    \36\ These exceptions would be limited to transaction-
commemorative gifts, de minimis gifts, promotional gifts and 
personal gifts. See MSRB Rules G-20(d)(ii)-(iv), (vi), respectively.
    \37\ See the final sentence of proposed MSRB Rule G-20(d)(i), 
mirroring FINRA Rule 3220.01.
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Valuation of Gifts \38\
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    \38\ Note that the gifts discussed in this section would not 
ordinarily be considered normal business dealings, as discussed 
above, since the gifts discussed in this section are not meals or 
tickets to other events hosted by the regulated entity as legitimate 
business functions. See ``Gifts Incidental to Business Entertainment 
or Normal Business Dealings,'' supra.
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    FINRA Rule 3220.02, as amended by FINRA's gift rule amendment, 
requires that gifts (other than tickets to sporting or other events) be 
valued at cost, exclusive of tax and delivery charges. This differs 
from FINRA's previous interpretive guidance, which required that gifts 
be valued at the higher of either cost or market value. In adopting 
FINRA's gift rule amendment, FINRA stated that it believes that this 
deviation from existing guidance is justified because the difficulty 
and burdensome nature of determining the market value would result in 
complexity and subjectivity in the valuation that would outweigh any 
benefit.\39\ Otherwise, FINRA Rule 3220.02 codifies FINRA guidance and 
interpretations by requiring the use of the higher of cost or face 
value when valuing tickets to sporting or other events, and by 
requiring that if gifts are given to multiple recipients, firms should 
record the names of each recipient and calculate and record the value 
of the gift on a pro rata per recipient basis for purposes of ensuring 
compliance with the gift limit.\40\
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    \39\ See FINRA Filing, supra note 27, 90 FR at 25676.
    \40\ Id.
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    Current Supplementary Material .01 of MSRB Rule G-20 largely 
mirrors the requirements of FINRA Rule 3220.02 \41\ with the exception 
of the change specific to the valuation of gifts. The proposed rule 
change would amend this supplementary material to harmonize with FINRA 
Rule 3220.02 to value gifts at cost with the exception of tickets to 
sporting or other events, which as previously mentioned would continue 
to be valued at the higher of cost or face value.\42\
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    \41\ Proposed Supplementary Material .01, mirroring FINRA Rule 
3220.02, would include minor, non-substantive changes to the title: 
``Valuations of Gifts'' to ``Valuation of Gifts.'' The non-
substantive changes add clarity, improve organization and highlight 
parallels with FINRA Rule 3220.02.
    \42\ See Proposed Supplementary Material .01 of MSRB Rule G-20. 
While the MSRB acknowledges the rationale for the change as 
articulated by FINRA with respect to the difficulty in discerning 
the market value of gifts, the MSRB reminds regulated entities that 
MSRB Rule G-20(d) provides that gifts otherwise excepted from the 
gift limit under section (d) must not give rise to any apparent or 
actual material conflict of interest, and that the principles of 
fair dealing under MSRB Rule G-17 also may apply, as described 
above. See supra note 21 and accompanying text.
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Aggregation of Gifts
    FINRA Rule 3220.03 requires the aggregation of all gifts given by 
its members and each associated person of its members to a particular 
recipient over the course of the year, and for its members to state in 
their procedures whether they are aggregating all gifts given on a 
calendar year, fiscal year, or on a rolling basis beginning with the 
first gift to any particular recipient. FINRA Rule 3220.03 also states 
that it does not apply to gifts that meet the requirements of certain 
other provisions of FINRA's gift rule amendment (i.e., personal gifts, 
de minimis gifts, promotional or commemorative items).
    The requirement to aggregate all gifts given and in a consistent 
manner over the course of a year aligns with existing Supplementary 
Material .02 of MSRB Rule G-20, on aggregations of gifts; however, 
Supplementary Material .02 of MSRB Rule G-20 does not currently require 
regulated entities' policies and procedures to state the requisite time 
frame over which all gifts would be aggregated. Therefore, the proposed 
rule change would make conforming changes by expressly stating within 
Supplementary Material .06, on supervision and recordkeeping, that 
regulated entities' procedures must state the requisite time frame for 
the aggregation (i.e., calendar year, fiscal year, or rolling 
basis).\43\ The proposed rule change would further align and harmonize 
with FINRA Rule 3220.03 by explicitly stating that the aggregation 
requirements do not apply to gifts that meet the requirements of 
section (d) and that are consistent with the requirements of 
Supplementary Materials .03 and .05 of MSRB Rule G-20 (i.e., 
transaction-commemorative/promotional gifts, de minimis gifts, 
bereavement gifts, personal gifts and donations due to federally 
declared major disasters).\44\ The MSRB believes that operationalizing 
the aggregation of gifts and gratuities would be aided by policies and 
procedures that address the time frame for such aggregation.
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    \43\ The requisite time frame for the aggregation of gifts has 
been expressly incorporated into Proposed Supplementary Material 
.06, on supervision and recordkeeping, which is discussed below, due 
to the logical nature and fit of such policies and procedure 
requirement.
    \44\ Proposed Supplementary Material .02, mirroring FINRA Rule 
3220.03. Proposed Supplementary Material .02 would also include 
minor non-substantive changes to the title: ``Aggregations of 
Gifts'' to ``Aggregation of Gifts.'' The non-substantive changes add 
clarity, improve organization and highlight parallels with FINRA 
Rule 3220.03.
---------------------------------------------------------------------------

Personal Gifts
    FINRA Rule 3220.04, on personal gifts, states that gifts that are 
given for infrequent life events (e.g., a wedding gift or a 
congratulatory gift for the birth of a child) are not subject to the 
gift limit restrictions in FINRA Rule 3220(a) or the recordkeeping 
requirements in

[[Page 24933]]

FINRA Rule 3220(c), provided the gifts are customary and reasonable, 
personal in nature, and not in relation to the business of the employer 
of the recipient.\45\ In determining whether a gift is personal in 
nature and not in relation to the business of the employer of the 
recipient, factors including the nature of any pre-existing personal or 
family relationship between the person giving the gift and the 
recipient and whether the associated person paid for the gift should be 
considered. FINRA Rule 3220.04 also states that when its member bears 
the cost of a gift, either directly or by reimbursing an associated 
person, there is a presumption that the gift is not personal in nature 
and instead is in relation to the business of the employer of the 
recipient.
---------------------------------------------------------------------------

    \45\ FINRA has noted that the exception for personal gifts would 
not apply to gifts given for events that occur frequently, or even 
annually, such as birthdays. See FINRA Filing, supra note 27, 90 FR 
at 25682.
---------------------------------------------------------------------------

    The proposed rule change would amend MSRB Rule G-20(d)(vi) by 
adding language that would explicitly require personal gifts to be 
reasonable and customary. The MSRB believes that the combination of the 
amended text of subsection G-20(d)(vi), which would provide an 
exception for personal gifts and brief definition of the same, and the 
corresponding Supplementary Material,\46\ which provides additional 
clarification regarding the nature of personal gifts and the exception 
for such gifts, would substantively align with the requirements of 
FINRA Rule 3220.04.\47\ To harmonize with the recordkeeping exception 
of FINRA Rule 3220.04, the proposed rule change would add language 
within new Supplementary Material .06, on supervision and recordkeeping 
requirements, stating that personal gifts are not subject to the 
recordkeeping requirements under MSRB Rule G-8(h)(ii) by way of 
incorporation into Supplementary Material .06 of MSRB Rule G-20.
---------------------------------------------------------------------------

    \46\ Proposed Supplementary Material .03 is renumbered from 
Supplementary Material .04 of MSRB Rule G-20. This Supplementary 
Material is substantively the same as current Supplementary Material 
.04.
    \47\ In addition, the MSRB agrees with FINRA's assessment that 
the exception for personal gifts would not apply to gifts given for 
events that occur frequently, or even annually, such as birthdays.
---------------------------------------------------------------------------

Bereavement Gifts
    FINRA Rule 3220.05, on bereavement gifts, states that such gifts 
that are customary and reasonable are not considered to be in relation 
to the business of the employer of the recipient and, therefore, are 
not subject to the gift limit. FINRA had long considered bereavement 
gifts to be a type of personal gift because bereavement gifts are given 
for infrequent life events. However, commenters raised concerns about 
treating bereavement gifts as a type of personal gift. In response, 
FINRA adopted 3220.05 to separate the supplementary material from that 
on personal gifts.
    MSRB Rule G-20(d)(v) states that bereavement gifts that are 
reasonable and customary for the circumstances are not subject to the 
gift limit provided they do not give rise to any apparent or actual 
material conflict of interest.\48\ To further align and harmonize with 
FINRA's gift rule amendment, the proposed rule change would amend 
subsection (d)(v) of MSRB Rule G-20 by adding language explicitly 
stating that bereavement gifts are not considered to be in relation to 
the business of the employer of the recipient.\49\ The proposed rule 
change would also add language within new Supplementary Material .06, 
on supervision and recordkeeping requirements, stating that bereavement 
gifts are not subject to the recordkeeping requirements under MSRB Rule 
G-8(h)(ii) by way of incorporation into Supplementary Material .06 of 
MSRB Rule G-20. The MSRB believes that clarification on the exclusions 
under MSRB Rule G-20 will assist regulated entities in achieving 
compliance objectives.
---------------------------------------------------------------------------

    \48\ See MSRB Rule G-20(d)(v). The material conflict of interest 
caveat applies to all exceptions under MSRB Rule G-20(d).
    \49\ Proposed MSRB Rule G-20(d)(v), harmonizing with FINRA Rule 
3220.05.
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De Minimis Gifts and Promotional Gifts or Commemorative Items
    FINRA Rule 3220.06(a) provides that gifts of de minimis value 
(e.g., pens, notepads, or modest desk ornaments) or promotional items 
of nominal value that display the member's logo (e.g., umbrellas, tote 
bags, or shirts) are excepted from FINRA Rule 3220's gift limit and the 
recordkeeping requirements under the rule, if the value of such gift or 
item is substantially below the $300 gift limit. FINRA Rule 3220.06(b) 
provides an exception from the gift limit and recordkeeping 
requirements for customary and reasonable solely decorative items 
commemorating a business transaction. FINRA noted it did not believe it 
was necessary to explicitly limit the value of customary commemorative 
items because such items must be solely decorative. Thus, the 
restrictions under FINRA Rule 3220(a) would apply where the item is not 
solely decorative, irrespective of whether the item was intended to 
commemorate a business transaction.\50\
---------------------------------------------------------------------------

    \50\ FINRA expressed for example, providing an employee of an 
organization with elaborate electronic equipment following the 
closing of a transaction would be subject to the gift limit. See 
FINRA Filing, supra note 27, 90 FR at 25677.
---------------------------------------------------------------------------

    MSRB Rule G-20(d)(ii)-(iv) already provides corresponding 
exceptions to the gift limit for gifts of de minimis value (e.g., pens, 
notepads or modest desk ornaments),\51\ promotional items of nominal 
value displaying the regulated entity's corporate or other business 
logo (provided that the value be substantially below the $100 general 
gift limit),\52\ and gifts that are solely decorative items 
commemorating a business transaction, such as a customary plaque or 
desk ornament (e.g., Lucite tombstone).\53\ To fully align these 
provisions with FINRA's gift rule amendment, the proposed rule change 
would amend MSRB Rule G-20(d)(iii) by adding a sentence explicitly 
stating that the value of a gift must be substantially below the $300 
gift limit for such gift to be considered of de minimis value, and 
amend MSRB Rule G-20(d)(iv) to change the gift limit from $100 to $300 
and add parenthetical examples of promotional gifts (e.g., umbrellas, 
tote bags, or shirts).\54\ In conforming with FINRA's gift rule 
amendment, the proposed rule change would add language to new 
Supplementary Material .06, on supervision and recordkeeping, stating 
that personal gifts are not subject to the recordkeeping requirements 
under MSRB Rule G-8(h)(ii) by way of incorporation into Supplementary 
Material .06 of MSRB Rule G-20. In addition, the proposed rule change 
would renumber Supplementary Material .03, on promotional gifts and 
``other business logo,'' to Supplementary Material .04.
---------------------------------------------------------------------------

    \51\ See MSRB Rule G-20(d)(iii).
    \52\ See MSRB Rule G-20(d)(iv). See also Proposed Supplementary 
Material .04 of MSRB Rule G-20 (providing additional clarity 
regarding the nature of promotional items and other business logos). 
Proposed Supplementary Material .04 is substantively the same as 
current Supplementary Material .03.
    \53\ See MSRB Rule G-20(d)(ii).
    \54\ The proposed rule change would amend MSRB Rule G-20(d)(iv), 
to mirror FINRA Rule 3220.06, by updating the gift limit to $300 and 
by adding parenthetical examples of promotional gifts. As previously 
noted, the rule is consistent in all other respects.
---------------------------------------------------------------------------

Donations Due to Federally Declared Major Disasters
    FINRA Rule 3220.07 codifies FINRA interpretive guidance stating 
that donations to an employee of an institutional customer to provide 
assistance to an individual in connection with a federally declared

[[Page 24934]]

major disaster, such as a wild fire, hurricane, tornado, earthquake, or 
flood, are not considered to be in relation to the business of the 
employer of the recipient and are therefore not subject to the gift 
limit. The proposed rule change would add Supplementary Material .05 of 
MSRB Rule G-20 and would directly mirror FINRA Rule 3220.07.\55\ The 
MSRB agrees with FINRA that such donations are not in relation to the 
business of the employer of the recipient, and therefore, should be 
excluded from the gift limit and recordkeeping requirements under MSRB 
Rule G-8(h)(ii).
---------------------------------------------------------------------------

    \55\ Proposed Supplementary Material .05, to mirror FINRA Rule 
3220.07.
---------------------------------------------------------------------------

Supervision and Recordkeeping
    Citing FINRA Rule 3110, on supervision, FINRA Rule 3220.08 requires 
a supervisory system that is reasonably designed to achieve compliance 
with Rule 3220.\56\ Specifically, FINRA Rule 3220.08 requires FINRA 
members to have systems and procedures reasonably designed to ensure 
that payments and gratuities in relation to the business of the 
employer of the recipient given by the member firm and its associated 
persons to employees of another person are: (1) reported to the firm; 
(2) reviewed for compliance with Rule 3220; and (3) maintained in the 
firm's records.\57\ FINRA Rule 3220.08 also requires procedures 
reasonably designed to ensure that the person giving a gift or gratuity 
is not the same person responsible for determining whether that gift or 
gratuity is related to the business of the recipient's employer. 
Finally, this provision restates that gifts described in FINRA Rule 
3220.04, on personal gifts, FINRA Rule 3220.05, on bereavement gifts, 
FINRA Rule 3220.06, on de minimis gifts and promotional or 
commemorative items,\58\ and FINRA Rule 3220.07, on donations due to 
federally declared major disasters, are not subject to the 
recordkeeping requirements of the rule.\59\
---------------------------------------------------------------------------

    \56\ Amendment 1, supra note 28, 90 FR at 44858.
    \57\ Id.
    \58\ FINRA has previously stated that its gift rule does not 
apply to gifts of de minimis value (e.g., pens, notepads or modest 
desk ornaments). See NASD Notice to Members 06-69, NASD Issues 
Additional Guidance on Rule 3060 (Influencing or Rewarding Employees 
of Others) (Dec. 4, 2006), available at <a href="https://www.finra.org/rules-guidance/notices/06-69">https://www.finra.org/rules-guidance/notices/06-69</a>.
    \59\ Id.
---------------------------------------------------------------------------

    The proposed rule change would add new Supplementary Material .06, 
on supervision and recordkeeping, that substantively aligns with FINRA 
Rule 3220.08 by mirroring the language that clarifies the nature of the 
requirements necessary to achieve compliance with the rule.\60\ The 
supervisory requirements expressly state that procedures must be 
reasonably designed to ensure that the person giving the gift or 
gratuity is not the same person responsible for determining whether the 
gift or gratuity is in relation to the business of the recipient's 
employer. However, this provision does not account for the uniqueness 
of the regulatory framework for small municipal advisors. The proposed 
rule change caveats this supervisory requirement by permitting 
municipal advisors to carry out their compliance obligation in 
accordance with Supplementary Material .03 of Rule G-44.\61\ 
Additionally, the proposed rule change adds language to clarify that 
regulated entities are not required to maintain records of gifts not 
subject to the general limitation of section (c) as described in 
section (d) and that are consistent with the requirements of 
Supplementary Materials .03 and .05 of this rule. The MSRB believes 
aligning the substantive provisions that directly address the standards 
necessary to achieve compliance is the most direct way to promote 
regulatory harmonization and reduce compliance burdens for firms 
subject to the rules of multiple regulators.
---------------------------------------------------------------------------

    \60\ Proposed Supplementary Material .06, to mirror FINRA Rule 
3220.08.
    \61\ Pursuant to Supplementary Material .03 of MSRB Rule G-44, a 
municipal advisor is permitted to tailor its written supervisory 
procedures based on, among other things, an advisor's size.
---------------------------------------------------------------------------

    The recordkeeping requirements would not apply to normal business 
dealings, de minimis gifts, promotional or commemorative items, 
personal gifts, bereavement gifts or donations due to federally 
declared major disasters \62\ because such gifts, by their very nature, 
should be infrequent or customary and reasonable for the circumstances, 
depending on the nature of the gift in question. Although the MSRB is 
not requiring records to be made and maintained related to normal 
business dealings, the MSRB notes that regulated entities may determine 
to implement recordkeeping requirements in this area as part of their 
supervisory system to achieve compliance with the MSRB's gift rule. The 
MSRB believes that a principles-based approach to recordkeeping 
requirements for normal business dealings is a more prudent approach 
given the application to both dealers and municipal advisors, and 
additional, potentially unnecessary, administrative costs associated 
with making and maintaining such records. As such, regulated entities 
should decide whether records should be made and maintained, based on 
the facts and circumstances specific to any given normal business 
dealing. The MSRB notes that regulated entities should make such 
determination in the context of their overall supervisory obligations 
and in ensuring their supervisory system is reasonably designed to 
achieve compliance with MSRB rules and other applicable securities laws 
and regulations.
---------------------------------------------------------------------------

    \62\ Proposed Supplementary Material .05, to mirror FINRA Rule 
3220.07.
---------------------------------------------------------------------------

Gifts to a Regulated Entity's Associated Persons or Individual Retail 
Investors
    FINRA Rule 3220.09 states that FINRA Rule 3220 does not apply to 
``gifts from a member to its own associated persons, or to gifts from a 
member or an associated person to individual retail customers.'' 
Although the substance of this provision was already implied by the 
text of FINRA Rule 3220, FINRA added Rule 3220.09 to clarify and 
improve awareness and understanding of the scope of FINRA's gift rule 
amendment.\63\ The proposed rule change would add new Supplementary 
Material .07 to MSRB Rule G-20 directly mirroring FINRA Rule 
3220.09.\64\
---------------------------------------------------------------------------

    \63\ See FINRA Approval Order, supra note 3, 91 FR at 7574.
    \64\ Proposed Supplementary Material .07, to mirror FINRA Rule 
3220.09.
---------------------------------------------------------------------------

Minor Technical Language Changes
    Finally, the proposed rule change would make a limited number of 
non-substantive technical changes to rule language to improve 
consistency and clarity. Current rule language inconsistently refers to 
sections of MSRB Rule G-20 and its Supplementary Materials; the 
proposed rule change would correct these inconsistencies. In addition, 
the proposed rule change would make a technical amendment to renumber 
existing Supplementary Material .05, on applicability of state or other 
laws, to Supplementary Material .08.
Provision From FINRA's Gift Rule Amendment Omitted From Proposed Rule 
Change
    FINRA's gift rule amendment includes a new section within Rule 
3220,\65\ which authorizes FINRA staff, pursuant to the FINRA Rule 9600 
series, to conditionally or unconditionally grant an exemption from any 
provision of FINRA Rule 3220 for good cause shown, after taking into 
account all relevant factors and provided that such exemption is 
consistent with the purposes of FINRA Rule 3220, the

[[Page 24935]]

protection of investors, and the public interest.\66\
---------------------------------------------------------------------------

    \65\ FINRA Rule 3220(d).
    \66\ Id.
---------------------------------------------------------------------------

    The proposed rule change does not include a corresponding amendment 
to MSRB Rule G-20 due to the unique regulatory structure under Section 
15B of the Exchange Act,\67\ which requires the MSRB to undertake 
rulemaking responsibilities while assigning examination and enforcement 
authority to other regulators such as the Commission, FINRA and the 
federal banking regulators. Any amendment to MSRB Rule G-20 to permit 
regulated entities to seek exemptive relief would require a regulated 
entity to submit its request to the appropriate regulator (i.e., not 
the MSRB) for consideration and potential exemptive action under that 
regulator's procedures. At such time as the appropriate regulators have 
processes in place, or agree to put such processes in place, to 
potentially receive, review and act on any such exemptive requests, the 
MSRB could consider whether to adopt a further provision to MSRB Rule 
G-20 to institute a similar exemptive relief mechanism.
---------------------------------------------------------------------------

    \67\ 15 U.S.C. 78o-4.
---------------------------------------------------------------------------

Operative and Compliance Dates
    As previously mentioned, the operative date for the proposed rule 
change would be June 1, 2026, for dealers that are FINRA members. 
However, a separate compliance date of December 1, 2026, would apply 
for all municipal advisors as well as bank dealers with respect to the 
proposed rule change. Until such compliance date for municipal advisors 
and bank dealers, such regulated entities would be subject to the 
existing provisions of MSRB Rule G-20, including, but not limited to, 
the gift limit (i.e., $100 limit per person per year) and overarching 
supervisory and recordkeeping requirements, as applicable.
    The delayed compliance date for all municipal advisors and bank 
dealers is designed to provide such regulated entities sufficient time 
to revise their policies and procedures and their recordkeeping and 
related processes to ensure efficient and effective compliance with the 
new requirements of the proposed rule change without creating 
unnecessary burdens or disruption. While FINRA member firms should have 
come into compliance with the comparable policies and procedures under 
FINRA Rule 3220 in connection with their other securities market 
activities, non-dealer municipal advisors, as well as bank dealers, 
would need time to make any necessary changes.
    Exchange Act Section 15B(b)(2)(L)(iv) directs the MSRB to adopt 
rules with respect to municipal advisors that do not impose a 
regulatory burden on small municipal advisors that is not necessary or 
appropriate in the public interest and for the protection of investors, 
municipal entities, and obligated persons, provided that there is 
robust protection of investors against fraud.\68\ In response to a 
request for information published by the MSRB in 2023 seeking input on 
the impacts of MSRB rules on small firms (the ``Small Firm RFI''),\69\ 
one commenter noted ``[m]any firms do seek outside counsel or 
compliance professionals to assist with their compliance programs. 
These costs may represent the price of doing business, but place 
greater financial and administrative burdens on smaller firms. The cost 
of external compliance review and/or development and maintenance of 
written supervisory procedures (`WSP')/policies and procedures, etc., 
are typically not based on the size of the firm, but rather a fixed 
cost to firms. That proportionately places greater costs on small 
firms.'' \70\ This commenter also asked that the MSRB confer with small 
municipal advisors to discuss how small municipal advisors ``approach 
reviewing new/updated rules, making changes to their WSPs, and 
implementing compliance and supervisory procedures.'' \71\
---------------------------------------------------------------------------

    \68\ 15 U.S.C. 78o-4(b)(2)(L)(iv).
    \69\ MSRB Notice 2023-11, Request for Information on Impacts of 
MSRB Rules on Small Firms (Dec. 4, 2023), available at <a href="https://www.msrb.org/sites/default/files/2023-12/2023-11.pdf">https://www.msrb.org/sites/default/files/2023-12/2023-11.pdf</a>.
    \70\ See Letter from Susan Gaffney, Executive Director, National 
Association of Municipal Advisors, p. 2 (Feb. 26, 2024), available 
at <a href="https://www.msrb.org/sites/default/files/2024-02/NAMAsmallfirmFEB2024.pdf">https://www.msrb.org/sites/default/files/2024-02/NAMAsmallfirmFEB2024.pdf</a>.
    \71\ Id. at 4.
---------------------------------------------------------------------------

    Focusing across both dealer and municipal advisor firms, another 
commenter on the Small Firm RFI ``. . . urge[d] the Board to consider 
how its potential rule changes would affect all market participants, 
including smaller BDs, and to write rules which do not impose 
unreasonable compliance standards on any market participant, big or 
small. This is especially important with respect to implementation 
periods for regulatory changes. In many cases, it may reasonably take 
smaller firms more time to implement rule changes than larger firms due 
to fewer resources available for the task. We urge the Board to 
consider the effects of its rule amendments on those firms that would 
be particularly challenged and to gauge implementation times to ensure 
all firms are able to be fully compliant on a rule's effective date.'' 
\72\
---------------------------------------------------------------------------

    \72\ See Letter from Michael Decker, Senior Vice President, Bond 
Dealers of America, p.2 (Feb. 26, 2024), available at <a href="https://www.msrb.org/sites/default/files/2024-02/BDA-Notice-2023-11.pdf">https://www.msrb.org/sites/default/files/2024-02/BDA-Notice-2023-11.pdf</a>.
---------------------------------------------------------------------------

    The MSRB believes that providing additional time to come into 
compliance with the new supervisory and recordkeeping requirements in 
the proposed rule change is responsive to these concerns and 
suggestions.
2. Statutory Basis
    The MSRB believes that the proposed rule change is consistent with 
Section 15B(b)(2)(C) of the Exchange Act,\73\ which provides that the 
MSRB's rules shall be designed to prevent fraudulent and manipulative 
acts and practices, to promote just and equitable principles of trade, 
to foster cooperation and coordination with persons engaged in 
regulating, clearing, settling, processing information with respect to, 
and facilitating transactions in municipal securities and municipal 
financial products, to remove impediments to and perfect the mechanism 
of a free and open market in municipal securities and municipal 
financial products, and, in general, to protect investors, municipal 
entities, obligated persons, and the public interest.
---------------------------------------------------------------------------

    \73\ 15 U.S.C. 78o-4(b)(2)(C).
---------------------------------------------------------------------------

    In accordance with Section 15B(b)(2)(C) of the Exchange Act,\74\ 
the proposed rule change is designed to prevent fraudulent and 
manipulative acts and practices. Although the proposed rule change 
would increase the gift limit, it continues to protect investors and 
preserve public confidence in the municipal securities market because 
the proposed rule change would also put into place additional 
provisions strengthening supervision and recordkeeping requirements 
designed to prevent fraudulent acts and manipulative practices.\75\ For 
example, the proposed rule change would require policies and procedures 
to be reasonably designed to ensure that the associated person giving a 
gift is not also the person responsible for the determination of 
whether the gift in question is in relation to the municipal securities 
or municipal advisory activities of the employer of the gift's 
recipient. Not only is the proposed rule change consistent with the 
explicit purpose of MSRB Rule G-20, but also increased harmonization

[[Page 24936]]

with the corresponding FINRA provisions is intended to provide a 
practical and balanced way for regulated entities to continue 
effectively meeting the core regulatory obligation to establish and 
maintain a system to supervise the activities of each associated person 
that is reasonably designed to achieve compliance with applicable 
securities laws and regulations and with applicable MSRB rules, which 
directly serves investor protection. Furthermore, the proposed rule 
change clarifies the supervisory obligations of regulated entities and 
provides greater flexibility to design and implement necessary policies 
and procedures.
---------------------------------------------------------------------------

    \74\ Id.
    \75\ MSRB Rule G-20(a) (stating that the purpose of MSRB Rule G-
20 is to preserve investor and public confidence in the municipal 
securities market, including the bond issuance process).
---------------------------------------------------------------------------

    By aligning the requirements of MSRB Rule G-20 with FINRA's gift 
rule amendment, the proposed rule change promotes just and equitable 
principles of trade by ensuring all regulated entities are subject to 
the same regulatory standard under both FINRA and MSRB rules. This 
regulatory consistency would allow regulated entities that are subject 
to FINRA and MSRB rules to more efficiently design and implement 
policies and procedures to ensure compliance with both MSRB Rule G-20 
and with FINRA's gift rule amendment without the burden or confusion of 
differing regulatory requirements. The MSRB believes that the proposed 
rule change would alleviate some of the operational challenges 
regulated entities would otherwise experience due to regulatory 
uncertainty--regulated entities would be able to more effectively 
allocate resources to the operations that facilitate transactions in 
municipal securities, and thereby, removing impediments to a free and 
open market.
    Finally, aligning MSRB Rule G-20 with FINRA's gift rule amendment 
fosters cooperation between regulators because it creates as close as 
possible a uniform standard, with minimal distinction needed between 
the treatment of municipal securities and other asset classes, enabling 
FINRA and the Commission to more efficiently inspect regulated entities 
subject to the rules of both self-regulatory organizations.
    In addition, Section 15B(b)(2)(L)(iv) of the Exchange Act provides 
that MSRB rules may not impose a regulatory burden on small municipal 
advisors that is not necessary or appropriate in the public interest 
and for the protection of investors, municipal entities, and obligated 
persons provided that there is robust protection of investors against 
fraud.\76\ While the proposed rule change would burden some small 
municipal advisors, the MSRB believes that any such burden is 
outweighed by the need to maintain the integrity of the municipal 
securities market by extending to municipal advisors the same 
regulatory obligations by which dealers have to operate with respect to 
the protection of investors and the public interest. The MSRB believes 
that clarifying the narrow exclusions to the gift limit would reduce 
the chances of potential violations of the public trust by having rules 
of the road on how municipal advisors engage with elected officials and 
other market participants involved in the issuance of municipal 
securities. Moreover, municipal advisors having to state in their 
procedures whether they are aggregating all gifts on a calendar year, 
fiscal year, or on a rolling basis beginning with the first gift to any 
particular recipient ensures gifts are not given so frequently that 
they unduly influence the awarding of municipal advisor business. 
Finally, both the delayed compliance date for proposed Supplementary 
Material .06 with respect to supervisory and recordkeeping requirements 
and the exception for municipal advisors to certain supervisory 
requirements via reliance on Supplementary Material .03 of MSRB Rule G-
44 would serve to reduce the regulatory burden on small municipal 
advisors in a manner consistent with Section 15B(b)(2)(L)(iv) of the 
Exchange Act.\77\
---------------------------------------------------------------------------

    \76\ 15 U.S.C. 78o-4(b)(2)(L)(iv).
    \77\ Id.
---------------------------------------------------------------------------

    The MSRB also believes that the proposed rule change is consistent 
with Section 15B(b)(2)(G) of the Exchange Act,\78\ which provides that 
the MSRB's rules shall prescribe records to be made and kept by 
municipal securities brokers, municipal securities dealers, and 
municipal advisors and the periods for which such records shall be 
preserved. The MSRB believes that the proposed rule change related to 
recordkeeping requirements under MSRB Rule G-20 coupled with existing 
obligations under MSRB Rule G-8 would promote compliance with and 
facilitate enforcement of the proposed rule change by clarifying the 
records that must be preserved. The proposed rule change would also 
improve recordkeeping by specifying that gifts that are normal business 
dealings, de minimis gifts, promotional or commemorative items, 
personal gifts, bereavement gifts or donations due to federally 
declared major disasters are not subject to the recordkeeping 
requirements.
---------------------------------------------------------------------------

    \78\ 15 U.S.C. 78o-4(b)(2)(G).
---------------------------------------------------------------------------

B. Self-Regulatory Organization's Statement on Burden on Competition

    Section 15B(b)(2)(C) of the Exchange Act \79\ requires that MSRB 
rules not be designed to impose any burden on competition not necessary 
or appropriate in furtherance of the purposes of the Exchange Act. In 
addition, Section 15B(b)(2)(L)(iv) of the Exchange Act \80\ provides 
that MSRB rules may not impose a regulatory burden on small municipal 
advisors that is not necessary or appropriate in the public interest 
and for the protection of investors, municipal entities, and obligated 
persons provided that there is robust protection of investors against 
fraud. In determining whether the standards have been met, the MSRB was 
guided by the MSRB's Policy on the Use of Economic Analysis in MSRB 
Rulemaking.\81\ In accordance with this policy, the MSRB evaluated the 
potential impacts on competition of the proposed rule change and 
believes that the proposed rule change would not impose any unnecessary 
or inappropriate burden on competition, as the proposed rule change 
would align with the newly approved amendments to FINRA Rule 3220, on 
influencing or rewarding employees of others. In addition, the proposed 
rule change would be applied equally to all regulated entities (i.e., 
dealers and municipal advisors).
---------------------------------------------------------------------------

    \79\ 15 U.S.C. 78o-4(b)(2)(C).
    \80\ 15 U.S.C. 78o-4(b)(2)(L)(iv).
    \81\ See Policy on the Use of Economic Analysis in MSRB 
Rulemaking, available at <a href="https://www.msrb.org/Policy-Use-Economic-Analysis-MSRB-Rulemaking">https://www.msrb.org/Policy-Use-Economic-Analysis-MSRB-Rulemaking</a>. In evaluating whether there was any burden 
on competition that is not necessary or appropriate in furtherance 
of the purposes of the Exchange Act, the MSRB was guided by its 
principles that required the MSRB to consider costs and benefits of 
a rule change, its impact on efficiency, capital formation and 
competition, and the main reasonable alternative regulatory 
approaches. For those rule changes which the MSRB files for 
immediate effectiveness under Section 19(b)(3)(A) of the Exchange 
Act (15 U.S.C. 78s(b)(3)(A)), including information facility rule 
fillings, while not subject to the policy, the MSRB usually focuses 
its examination exclusively on the burden of competition on 
regulated entities, but may also include any additional economic 
analysis that the MSRB believes may inform the rulemaking process 
based on the facts and circumstances.
---------------------------------------------------------------------------

    Based on the MSRB's analysis, the potential benefits of the 
proposed rule change would outweigh the potential costs of the change. 
The proposed rule change benefits dealers by aligning the gift limit in 
MSRB Rule G-20 with FINRA Rule 3220 that accounts for past and future 
inflationary increases. This consistency supports the development of 
uniform compliance processes and systems across both MSRB-regulated 
entities and FINRA-member firms. Currently, the $100 gift limit in MSRB

[[Page 24937]]

Rule G-20 was established in 1978 by the MSRB and by FINRA in 1992 
without accounting for the inflation rate. The proposed amendments 
ensure that the gift limit remains the same between corresponding MSRB 
and FINRA rules to reduce unnecessary compliance burdens for firms. If 
the MSRB and FINRA maintained differing gift limits it may needlessly 
complicate and confuse the gifting process. In addition, the proposed 
rule change would increase the gift limit from $100 to $300 which would 
benefit regulated entities that engage in gift giving as part of the 
process to develop relationships and goodwill while also maintaining 
the protections for investors and public interest. Additionally, to 
align with the FINRA Rule 3220 changes when necessary, the proposed 
rule change includes supplementary material regarding gifts incidental 
to business entertainment, donations due to federally declared major 
disasters, supervision and recordkeeping and gifts to associated 
persons or individual retail customers.
    The MSRB acknowledges that regulated entities would likely incur 
minor costs because of the proposed rule change, relative to the 
baseline state (current state). Regulated entities would be expected to 
incur one-time, upfront costs related to revising policies and 
procedures and training. The MSRB expects the proposed rule change to 
cost regulated entities $4,229 as a one-time, upfront cost to review 
and implement the changes along with any needed staff training.\82\ The 
MSRB does not expect any material incremental ongoing costs for 
compliance-related tasks, including recordkeeping.
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    \82\ The MSRB estimates three hours for a compliance manager at 
$393 per hour (3 x $393 = $1,179) to revise the firm policies and 
procedures, and one hour for in-house compliance counsel to review 
and edit any changes as needed (1 x $463 = $463). Staff also 
anticipates review by an outside legal counsel at $630 per hour (1 x 
$630 = $630), review and sign off by a director of compliance at 
$610 per hour (1 x $610 = $610), General Counsel at $780 per hour 
(0.5 x $780 = $390) and the chief compliance officer at $693 per 
hour (0.5 x $693 = $347). Lastly, staff anticipates one hour of 
training and education conducted by the director of compliance at 
$610 per hour (1 x $610 = $610). Therefore, staff estimates that the 
total upfront costs would be $4,229 ($1,179 + $463 + $630 + $610 + 
$390 + $347 + $610 = $4,229).
    The hourly-rate data is gathered from a variety of Commission 
filings compiled by the MSRB for usage in economic analysis. The 
Commission's economic analysis utilizes the Securities Industry and 
Financial Markets Association's ``Management & Professional Earnings 
in the Securities Industry--2013 Report'' for the hourly rates of 
various financial industry market professionals. To compensate for 
inflation, the data reflects the 2025 hourly rate level after 
adjusting for the annual cumulative wage inflation rate of 47.3% 
between 2013 and 2025. See The Federal Reserve Bank of St. Louis 
Employment Cost Index: Wages and Salaries: Private Industry Workers, 
available at <a href="https://fred.stlouisfed.org/series/ECIWAG">https://fred.stlouisfed.org/series/ECIWAG</a>. The MSRB 
estimates the number of hours for each task based on MSRB's 
consultation with regulated entities' compliance officers.
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Effect on Competition, Efficiency and Capital Formation
    The MSRB believes that the proposed rule change would neither 
impose a burden on competition nor hinder capital formation, as the 
proposed rule change is applicable to all regulated entities and the 
ongoing costs should be proportional to entity size, and the upfront 
costs are relatively minor for all regulated entities. The proposed 
amendments to MSRB Rule G-20 would improve the municipal securities 
market's operational efficiency and promote regulatory harmony with 
FINRA's gift rules. At present, the MSRB is unable to quantitatively 
evaluate the magnitude of the efficiency gains or losses but believes 
the benefits from mostly aligning MSRB Rule G-20 with FINRA Rule 3220 
would outweigh the upfront costs of revising policies and procedures, 
as well as the ongoing compliance and recordkeeping costs to regulated 
entities. The MSRB recognizes that small dealers, municipal advisors 
and especially sole proprietors may not employ full-time compliance 
staff and that the overall cost of ensuring compliance with the 
requirements of the proposed rule change may be proportionally higher 
for these smaller firms. Still, the MSRB expects the upfront costs to 
be minor for all firms and the ongoing costs should be proportional to 
the size of each regulated entity.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    Written comments were neither solicited nor received on the 
proposed rule change.\83\
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    \83\ Comments received in response to FINRA's gift rule 
amendment can be found at <a href="https://www.sec.gov/comments/sr-finra-2025-003/srfinra2025003.htm">https://www.sec.gov/comments/sr-finra-2025-003/srfinra2025003.htm</a>.
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III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    Because the foregoing proposed rule change does not: (i) 
significantly affect the protection of investors or the public 
interest; (ii) impose any significant burden on competition; and (iii) 
become operative for 30 days from the date on which it was filed, or 
such shorter time as the Commission may designate, it has become 
effective pursuant to Section 19(b)(3)(A) of the Exchange Act \84\ and 
Rule 19b-4(f)(6) \85\ thereunder. At any time within 60 days of the 
filing of the proposed rule change, the Commission summarily may 
temporarily suspend such rule change if it appears to the Commission 
that such action is necessary or appropriate in the public interest, 
for the protection of investors, or otherwise in furtherance of the 
purposes of the Exchange Act.
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    \84\ 15 U.S.C. 78s(b)(3)(A).
    \85\ 17 CFR 240.19b-4(f)(6).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Exchange Act. Comments may be submitted 
by any of the following methods:

Electronic Comments

    <bullet> Use the Commission's internet comment form (<a href="http://www.sec.gov/rules/sro.shtml">http://www.sec.gov/rules/sro.shtml</a>); or
    <bullet<ls-thn-eq> Send an email to <a href="/cdn-cgi/l/email-protection#5624233a337b35393b3b333822251625333578313920"><span class="__cf_email__" data-cfemail="d6a4a3bab3fbb5b9bbbbb3b8a2a596a5b3b5f8b1b9a0">[email&#160;protected]</span></a>. Please 
include File Number SR-MSRB-2026-02 on the subject line.

Paper Comments

    <bullet> Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE, Washington, DC 20549.

All submissions should refer to File Number SR-MSRB-2026-02. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's internet website (<a href="http://www.sec.gov/rules/sro.shtml">http://www.sec.gov/rules/sro.shtml</a>). 
Copies of the filing will be available for inspection and copying at 
the principal office of the MSRB. Do not include personal identifiable 
information in submissions; you should submit only information that you 
wish to make available publicly. We may redact in part or withhold 
entirely from publication submitted material that is obscene or subject 
to copyright protection. All submissions should refer to File Number 
SR-MSRB-2026-02 and should be submitted on or before May 28, 2026.

    For the Commission, pursuant to delegated authority.\86\
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    \86\ 17 CFR 200.30-3(a)(12).
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J. Matthew DeLesDernier,
Deputy Secretary.
[FR Doc. 2026-08993 Filed 5-6-26; 8:45 am]
BILLING CODE 8011-01-P


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