Proposed Data Collection Submitted for Public Comment and Recommendations
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Abstract
The Centers for Disease Control and Prevention (CDC), as part of its continuing effort to reduce public burden and maximize the utility of government information, invites the general public and other federal agencies the opportunity to comment on a continuing information collection, as required by the Paperwork Reduction Act of 1995. This notice invites comment on a continuing information collection project titled Message Testing for Tobacco Communication Activities (MTTCA). The MTTCA clearance is designed to collect information about adult smokers' and nonsmokers' attitudes and perceptions towards tobacco, and to pretest draft messages and materials for clarity, salience, appeal, and persuasiveness.
Full Text
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<title>Federal Register, Volume 91 Issue 86 (Tuesday, May 5, 2026)</title>
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[Federal Register Volume 91, Number 86 (Tuesday, May 5, 2026)]
[Notices]
[Pages 24244-24245]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2026-08670]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-26-0910; Docket No. CDC-2026-0728]
Proposed Data Collection Submitted for Public Comment and
Recommendations
AGENCY: Centers for Disease Control and Prevention (CDC), Department of
Health and Human Services (HHS).
ACTION: Notice with comment period.
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SUMMARY: The Centers for Disease Control and Prevention (CDC), as part
of its continuing effort to reduce public burden and maximize the
utility of government information, invites the general public and other
federal agencies the opportunity to comment on a continuing information
collection, as required by the Paperwork Reduction Act of 1995. This
notice invites comment on a continuing information collection project
titled Message Testing for Tobacco Communication Activities (MTTCA).
The MTTCA clearance is designed to collect information about adult
smokers' and nonsmokers' attitudes and perceptions towards tobacco, and
to pretest draft messages and materials for clarity, salience, appeal,
and persuasiveness.
DATES: CDC must receive written comments on or before July 6, 2026.
ADDRESSES: You may submit comments, identified by Docket No. CDC-2026-
0728 by either of the following methods:
<bullet> Federal eRulemaking Portal: <a href="http://www.regulations.gov">www.regulations.gov</a>. Follow
the instructions for submitting comments.
<bullet> Mail: Jeffrey M. Zirger, Information Collection Review
Office, Centers for Disease Control and Prevention, 1600 Clifton Road
NE, MS H21-8, Atlanta, Georgia 30329.
Instructions: All submissions received must include the agency name
and Docket Number. CDC will post, without change, all relevant comments
to <a href="http://www.regulations.gov">www.regulations.gov</a>.
Please note: Submit all comments through the Federal eRulemaking
portal (<a href="http://www.regulations.gov">www.regulations.gov</a>) or by U.S. mail to the address listed
above.
FOR FURTHER INFORMATION CONTACT: To request more information on the
proposed project or to obtain a copy of the information collection plan
and instruments, contact Jeffrey M. Zirger, Information Collection
Review Office, Centers for Disease Control and Prevention, 1600 Clifton
Road NE, MS H21-8, Atlanta, Georgia 30329; Telephone: 404-639-7570;
Email: <a href="/cdn-cgi/l/email-protection#f59a9897b5969196db929a83"><span class="__cf_email__" data-cfemail="a6c9cbc4e6c5c2c588c1c9d0">[email protected]</span></a>.
SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995
(PRA) (44 U.S.C. 3501-3520), federal agencies must obtain approval from
the Office of Management and Budget (OMB) for each collection of
information they conduct or sponsor. In addition, the PRA also requires
federal agencies to provide a 60-day notice in the Federal Register
concerning each proposed collection of information, including each new
proposed collection, each proposed extension of existing collection of
information, and each reinstatement of previously approved information
collection before submitting the collection to the OMB for approval. To
comply with this requirement, we are publishing this notice of a
proposed data collection as described below.
The OMB is particularly interested in comments that will help:
1. Evaluate whether the proposed collection of information is
necessary for the proper performance of the functions of the agency,
including whether the information will have practical utility;
2. Evaluate the accuracy of the agency's estimate of the burden of
the proposed collection of information, including the validity of the
methodology and assumptions used;
3. Enhance the quality, utility, and clarity of the information to
be collected;
4. Minimize the burden of the collection of information on those
who are to respond, including through the use of appropriate automated,
electronic, mechanical, or other technological collection techniques or
other forms of information technology, e.g., permitting electronic
submissions of responses; and
5. Assess information collection costs.
Proposed Project
Message Testing for Tobacco Communication Activities (MTTCA) (OMB
Control No. 0920-0910, Exp. 09/30/26)--Extension--National Center for
Chronic Disease Prevention and Health Promotion (NCCDPHP), Centers for
Disease Control and Prevention (CDC).
Background and Brief Description
In 2012, CDC's Office on Smoking and Health obtained OMB approval
of a Generic Clearance to support the development and testing of
tobacco-related health messages, including messages disseminated
through multiple phases of a media campaign (Message Testing for
Tobacco Communication Activities (MTTCA), OMB Control No. 0920-0910,
Exp. 1/31/2015). In 2015, OSH obtained approval
[[Page 24245]]
for a modification to the MTTCA clearance that granted a three-year
Extension and an increase in respondents and burden hours. This MTTCA
clearance was approved with 44,216 annualized responses and 10,998
annualized burden hours. In 2018, OSH obtained approval for an
Extension to the MTTCA clearance that increased the annualized number
of respondents to 46,108 and decreased the annualized burden hours to
7,070. CDC's authority to collect information for public health
purposes is provided by the Public Health Service Act (41 U.S.C. 241)
Section 301.
CDC has employed the MTTCA clearance to collect information about
adult smokers' and nonsmokers' attitudes and perceptions, and to
pretest draft messages and materials for clarity, salience, appeal, and
persuasiveness. The MTTCA clearance has been used to obtain OMB
approval for a variety of message testing activities, with particular
emphasis on communications supporting CDC's National Tobacco Education
Campaign (NTEC) called the Tips from Former Smokers[supreg] campaign.
This national campaign is designed to increase public awareness of the
health consequences of tobacco use and exposure to secondhand smoke.
The MTTCA clearance has also supported formative research relating to
the development of health messages that are not specifically associated
with the national campaign.
Information collection modes under the MTTCA clearance that are
supported include in-depth interviews; in-person focus groups; online
focus groups; in-person, or telephone interviews; and online surveys.
Each project approved under the MTTCA framework is outlined in a
project-specific Information Collection Request (ICR) that describes
its purpose and methodology. Messages developed from MTTCA data
collection have been disseminated via multiple media channels including
television, radio, print, out-of-home, and digital formats.
CDC requests OMB approval to extend the MTTCA clearance, with
changes, for three years. No modification is requested for information
collection activities, methodology, or populations of interest from the
existing approved Generic Clearance. The Extension and requested
changes are needed to support CDC's planned information collections and
to accommodate additional needs that CDC may identify during the next
three years. For example, the MTTCA Generic Clearance may be used to
facilitate the development of tobacco-related health communications of
interest for CDC's collaborative efforts with other federal partners
including, but not limited to, the Food and Drug Administration's
Center for Tobacco Products. The MTTCA clearance should not replace the
need for additional Generic Clearance mechanisms of HHS and other
federal partners that may need to test tobacco messages related to
their campaigns and initiatives.
The existing MTTCA clearance was granted approval for a total of
148,324 respondents and 20,039 annual burden hours over a three-year
period. The MTTCA Extension would provide approval for the same number
of respondents and the same burden hours. CDC will continue to use the
MTTCA clearance to develop and test messages and materials.
Participation is voluntary and there are no costs to respondents, other
than their time.
Estimated Annualized Burden Hours
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Number of Average burden
Respondents Data collection method Number of responses per per response Total burden
respondents respondent (in hours) (in hours)
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General public and special populations......... Screening.............................. 74,386 1 2/60 2,480
In-Depth Interviews (In Person, Online) 25 1 1 25
Focus Groups (In Person, Online)....... 628 1 1.5 942
Surveys (Online, Short)................ 71,000 1 20/60 15,453
13/60
Surveys (Online, Medium)............... 2,733 1 25/60 1,139
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Total...................................... ....................................... .............. .............. .............. 20,039
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Jeffrey M. Zirger,
Lead, Information Collection Review Office, Office of Public Health
Ethics and Regulations, Office of Science, Centers for Disease Control
and Prevention.
[FR Doc. 2026-08670 Filed 5-4-26; 8:45 am]
BILLING CODE 4163-18-P
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