Notice2026-07761
Proposed Data Collection Submitted for Public Comment and Recommendations
Primary source
Metadata and text below are from the Federal Register, a public-domain U.S. government work. Always verify the official published version before relying on it for any legal matter.
Published
April 21, 2026
Issuing agencies
Health and Human Services DepartmentCenters for Disease Control and Prevention
Abstract
The Centers for Disease Control and Prevention (CDC), as part of its continuing effort to reduce public burden and maximize the utility of government information, invites the general public and other federal agencies the opportunity to comment on a continuing information collection, as required by the Paperwork Reduction Act of 1995. This notice invites comment on an existing information collection project titled Extended Evaluation of the National Tobacco Prevention and Control Public Education Campaign. The primary objectives of the Tips From Former Smokers[supreg] (Tips[supreg]) campaign, are to encourage smokers to quit smoking and to encourage nonsmokers to communicate with smokers about the dangers of smoking.
Full Text
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<title>Federal Register, Volume 91 Issue 76 (Tuesday, April 21, 2026)</title>
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[Federal Register Volume 91, Number 76 (Tuesday, April 21, 2026)]
[Notices]
[Pages 21295-21297]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2026-07761]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-26-1083; Docket No. CDC-2026-0628]
Proposed Data Collection Submitted for Public Comment and
Recommendations
AGENCY: Centers for Disease Control and Prevention (CDC), Department of
Health and Human Services (HHS).
ACTION: Notice with comment period.
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SUMMARY: The Centers for Disease Control and Prevention (CDC), as part
of its continuing effort to reduce public burden and maximize the
utility of government information, invites the general public and other
federal agencies the opportunity to comment on a continuing information
collection, as required by the Paperwork Reduction Act of 1995. This
notice invites comment on an existing information collection project
titled Extended Evaluation of the National Tobacco Prevention and
Control Public Education Campaign. The primary objectives of the Tips
From Former Smokers[supreg] (Tips[supreg]) campaign, are to encourage
smokers to quit smoking and to encourage nonsmokers to communicate with
smokers about the dangers of smoking.
[[Page 21296]]
DATES: CDC must receive written comments on or before June 22, 2026.
ADDRESSES: You may submit comments, identified by Docket No. CDC-2026-
0628 by either of the following methods:
[squ] Federal eRulemaking Portal: <a href="http://www.regulations.gov">www.regulations.gov</a>. Follow the
instructions for submitting comments.
[squ] Mail: Jeffrey M. Zirger, Information Collection Review
Office, Centers for Disease Control and Prevention, 1600 Clifton Road
NE, MS H21-8, Atlanta, Georgia 30329.
Instructions: All submissions received must include the agency name
and Docket Number. CDC will post, without change, all relevant comments
to <a href="http://www.regulations.gov">www.regulations.gov</a>.
Please note: Submit all comments through the Federal eRulemaking
portal (<a href="http://www.regulations.gov">www.regulations.gov</a>) or by U.S. mail to the address listed
above.
FOR FURTHER INFORMATION CONTACT: To request more information on the
proposed project or to obtain a copy of the information collection plan
and instruments, contact Jeffrey M. Zirger, Information Collection
Review Office, Centers for Disease Control and Prevention, 1600 Clifton
Road NE, MS H21-8, Atlanta, Georgia 30329; phone: 404-639-7570; Email:
<a href="/cdn-cgi/l/email-protection#1c73717e5c7f787f327b736a"><span class="__cf_email__" data-cfemail="422d2f20022126216c252d34">[email protected]</span></a>.
SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995
(PRA) (44 U.S.C. 3501-3520), federal agencies must obtain approval from
the Office of Management and Budget (OMB) for each collection of
information they conduct or sponsor. In addition, the PRA also requires
federal agencies to provide a 60-day notice in the Federal Register
concerning each proposed collection of information, including each new
proposed collection, each proposed extension of existing collection of
information, and each reinstatement of previously approved information
collection before submitting the collection to the OMB for approval. To
comply with this requirement, we are publishing this notice of a
proposed data collection as described below.
The OMB is particularly interested in comments that will help:
1. Evaluate whether the proposed collection of information is
necessary for the proper performance of the functions of the agency,
including whether the information will have practical utility;
2. Evaluate the accuracy of the agency's estimate of the burden of
the proposed collection of information, including the validity of the
methodology and assumptions used;
3. Enhance the quality, utility, and clarity of the information to
be collected;
4. Minimize the burden of the collection of information on those
who are to respond, including through the use of appropriate automated,
electronic, mechanical, or other technological collection techniques or
other forms of information technology, e.g., permitting electronic
submissions of responses; and
5. Assess information collection costs.
Proposed Project
Extended Evaluation of the National Tobacco Prevention and Control
Public Education Campaign (OMB Control No. 0920-1083)--Reinstatement--
National Center for Chronic Disease Prevention and Health Promotion
(NCCDPHP), Centers for Disease Control and Prevention (CDC).
Background and Brief Description
In 2012, HHS/CDC launched the National Tobacco Prevention and
Control Public Education Campaign, Tips From Former Smokers (Tips)
campaign. The primary objectives of the Tips campaign are to encourage
smokers to quit smoking and to encourage nonsmokers to communicate with
smokers about the dangers of smoking. Tips airs annually in all U.S.
media markets on broadcast and national cable TV as well as other media
channels including digital video, online display and banners, radio,
billboards, and other formats. Tips ads rely on evidence-based paid
media advertising that highlights the negative health consequences of
smoking. Tips primary target audience is adult smokers; adult
nonsmokers constitute the secondary audience. Tips paid advertisements
are aimed at providing motivation and support to smokers to quit, with
information and other resources to increase smokers' chances of success
in their attempts to quit smoking. A key objective for the nonsmoker
audience is to encourage nonsmokers to communicate with smokers they
may know (including family and friends) about the dangers of smoking
and to encourage them to quit. Tips ads also focus on increasing
audience's knowledge of smoking-related diseases, intentions to quit,
and other related outcomes.
The goal of the information collection is to evaluate the reach of
the Tips campaign among intended audiences and to examine the
effectiveness of these efforts in impacting specific outcomes that are
targeted by Tips, including quit attempts and intentions to quit among
smokers, nonsmokers' communications about the dangers of smoking, and
knowledge of smoking-related diseases among both audiences. This will
require customized surveys that will capture all unique messages and
components of Tips. Information will be collected through web surveys
to be self-administered by adults 18 and over on computers in the
respondent's home or in another convenient location. Evaluating the
impact of the Tips campaign on behavioral outcomes is necessary to
determine campaign cost effectiveness and to allow program planning for
the most effective campaign outcomes. Because Tips content changes, it
is necessary to evaluate each yearly implementation of the Tips
campaign.
The information collection includes three survey collections per
year (nine surveys in total) generally conducted before, during, and
after the Tips campaign in each year. Using the same methods outlined
in the currently-approved information collection (OMB Control No. 0920-
1083, Exp. 3/31/2026), participants will be recruited from two sources:
(1) an online longitudinal cohort of adult smokers and nonsmokers,
sampled randomly from postal mailing addresses in the United States
(address-based sample, or ABS); and (2) an existing established online
KnowledgePanel, of U.S. adults. All online surveys, will be self-
administered.
Information will be collected about smokers' and nonsmokers'
awareness of and exposure to specific Tips advertisements; knowledge,
attitudes, beliefs related to smoking and secondhand smoke; and other
marketing exposure. The surveys will also measure behaviors related to
smoking cessation (among the smokers in the sample) and behaviors
related to nonsmokers' encouragement of smokers to quit smoking,
recommendations of cessation services, and attitudes about other
tobacco and nicotine products. It is important to evaluate the Tips
campaign in a context that assesses the dynamic nature of tobacco
product marketing and uptake of various tobacco products, particularly
since these may affect successful cessation rates. Survey instruments
may be updated to include new or revised items on relevant topics,
including cigars, noncombustible tobacco products, and other emerging
trends in tobacco use.
CDC requests OMB approval for an estimated 9,308 annual burden
hours. OMB approval is requested for three years. Participation is
voluntary and there are no costs to respondents other than their time
to participate.
[[Page 21297]]
Estimated Annualized Burden Hours
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Number of Average burden
(Type of) respondents Form name Number of responses per per response Total burden
respondents respondent (in hours) (in hours)
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General Population............ Screening & 16,667 1 5/60 1,389
Consent.
Adult Smokers, ages 18-54, in Smoker Survey 2,668 1 20/60 889
the United States. Wave A.
Smoker Survey 1,667 1 20/60 556
Wave B.
Smoker Survey 1,667 1 20/60 556
Wave C.
Smoker Survey 1,667 1 20/60 556
Wave D.
Smoker Survey 1,667 1 20/60 556
Wave E.
Smoker Survey 1,667 1 20/60 556
Wave F.
Smoker Survey 1,667 1 20/60 556
Wave G.
Smoker Survey 1,667 1 20/60 556
Wave H.
Smoker Survey 1,667 1 20/60 556
Wave I.
Adult Nonsmokers, ages 18-54, Nonsmoker Survey 1,100 1 20/60 366
in the United States. Wave A.
Nonsmoker Survey 835 1 20/60 277
Wave B.
Nonsmoker Survey 835 1 20/60 277
Wave C.
Nonsmoker Survey 835 1 20/60 277
Wave D.
Nonsmoker Survey 835 1 20/60 277
Wave E.
Nonsmoker Survey 835 1 20/60 277
Wave F.
Nonsmoker Survey 835 1 20/60 277
Wave G.
Nonsmoker Survey 835 1 20/60 277
Wave H.
Nonsmoker Survey 835 1 20/60 277
Wave I.
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Total..................... ................ .............. .............. .............. 9,308
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Jeffrey M. Zirger,
Lead, Information Collection Review Office, Office of Public Health
Ethics and Regulations, Office of Science, Centers for Disease Control
and Prevention.
[FR Doc. 2026-07761 Filed 4-20-26; 8:45 am]
BILLING CODE 4163-18-P
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