Notice2026-06057
Agency Information Collection Activities; Proposed Collection; Comment Request; Extension
Primary source
Metadata and text below are from the Federal Register, a public-domain U.S. government work. Always verify the official published version before relying on it for any legal matter.
Published
March 30, 2026
Issuing agencies
Federal Trade Commission
Abstract
The Federal Trade Commission (FTC or Commission) requests that the Office of Management and Budget (OMB) extend for three years the current Paperwork Reduction Act (PRA) clearance for information collection requirements of its Affiliate Marketing Rule, which applies to certain motor vehicle dealers, and its shared enforcement with the Consumer Financial Protection Bureau (CFPB) of the provisions (subpart C) of the CFPB's Regulation V regarding other entities (CFPB Rule). The current clearance expires on April 30, 2026.
Full Text
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<title>Federal Register, Volume 91 Issue 60 (Monday, March 30, 2026)</title>
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[Federal Register Volume 91, Number 60 (Monday, March 30, 2026)]
[Notices]
[Pages 15617-15618]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2026-06057]
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FEDERAL TRADE COMMISSION
Agency Information Collection Activities; Proposed Collection;
Comment Request; Extension
AGENCY: Federal Trade Commission.
ACTION: Notice and request for comment.
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SUMMARY: The Federal Trade Commission (FTC or Commission) requests that
the Office of Management and Budget (OMB) extend for three years the
current Paperwork Reduction Act (PRA) clearance for information
collection requirements of its Affiliate Marketing Rule, which applies
to certain motor vehicle dealers, and its shared enforcement with the
Consumer Financial Protection Bureau (CFPB) of the provisions (subpart
C) of the CFPB's Regulation V regarding other entities (CFPB Rule). The
current clearance expires on April 30, 2026.
DATES: Comments must be received by April 29, 2026.
ADDRESSES: Written comments and recommendations for the proposed
information collection should be sent within 30 days of publication of
this notice to <a href="http://www.reginfo.gov/public/do/PRAMain">www.reginfo.gov/public/do/PRAMain</a>. Find this particular
information collection and its accompanying supporting statement by
selecting ``Currently under 30-day Review--Open for Public Comments''
or by using the search function. The <a href="http://reginfo.gov">reginfo.gov</a> web link is a United
States Government website produced by OMB and the General Services
Administration (GSA). Under PRA requirements, OMB's Office of
Information and Regulatory Affairs (OIRA) reviews Federal information
collections.
FOR FURTHER INFORMATION CONTACT: David Walko, Attorney, Division of
Privacy and Identity Protection, Bureau of Consumer Protection, Federal
Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580,
(202) 326-2880.
SUPPLEMENTARY INFORMATION:
Title: Affiliate Marketing Rule (16 CFR part 680).
OMB Control Number: 3084-0131.
[[Page 15618]]
Type of Review: Extension of currently approved collection.
Affected Public: Businesses and other for-profit entities.
Estimated Annual Burden Hours: 7,880.
Estimated Annual Labor Costs: $429,838.
Estimated Annual Non-Labor Costs: de minimis.
Abstract: The Affiliate Marketing Rule, 16 CFR part 680 (Affiliate
Marketing Rule or Rule) requires covered entities to provide consumers
with notice and an opportunity to opt out of the use of certain
information before sending marketing solicitations. The Rule has no
recordkeeping or reporting requirements. On December 23, 2025, the
Commission sought comment on the disclosure requirements associated
with the Rule. 90 FR 60101. No relevant comments were received. For
more details about the Rule requirements, the background behind these
information collection provisions, and the basis for these
calculations, see 90 FR 60101 (Dec. 23, 2025).
Pursuant to the OMB regulations, 5 CFR part 1320, that implement
the PRA, 44 U.S.C. 3501 et seq., the FTC is providing this second
opportunity for public comment while seeking OMB approval to renew the
pre-existing clearance for those information collection requirements.
Your comment--including your name and your state--will be placed on
the public record of this proceeding. Because your comment will be made
public, you are solely responsible for making sure that your comment
does not include any sensitive personal information, such as anyone's
Social Security number; date of birth; driver's license number or other
state identification number, or foreign country equivalent; passport
number; financial account number; or credit or debit card number. You
are also solely responsible for making sure that your comment does not
include any sensitive health information, such as medical records or
other individually identifiable health information. In addition, your
comment should not include any ``trade secret or any commercial or
financial information which . . . is privileged or confidential'' --as
provided by Section 6(f) of the FTC Act, 15 U.S.C. 46(f), and FTC Rule
4.10(a)(2), 16 CFR 4.10(a)(2)--including in particular competitively
sensitive information such as costs, sales statistics, inventories,
formulas, patterns, devices, manufacturing processes, or customer
names.
Josephine Liu,
Assistant General Counsel for Legal Counsel.
[FR Doc. 2026-06057 Filed 3-27-26; 8:45 am]
BILLING CODE 6750-01-P
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</html>Indexed from Federal Register on March 30, 2026.
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