Presidential DocumentExecutive Order 143922026-05383
Ensuring Truthful Advertising of Products Claiming To Be Made in America
Primary source
Metadata and text below are from the Federal Register, a public-domain U.S. government work. Always verify the official published version before relying on it for any legal matter.
Published
March 18, 2026
Signed
March 13, 2026
Issuing agencies
Executive Office of the President
Full Text
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<title>Federal Register, Volume 91 Issue 52 (Wednesday, March 18, 2026)</title>
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[Federal Register Volume 91, Number 52 (Wednesday, March 18, 2026)]
[Presidential Documents]
[Pages 13201-13202]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2026-05383]
Presidential Documents
Federal Register / Vol. 91, No. 52 / Wednesday, March 18, 2026 /
Presidential Documents
[[Page 13201]]
Executive Order 14392 of March 13, 2026
Ensuring Truthful Advertising of Products
Claiming To Be Made in America
By the authority vested in me as President by the
Constitution and the laws of the United States of
America, it is hereby ordered:
Section 1. Policy. Americans have a right to clear,
accurate, substantiated, and accessible information
regarding whether products advertised as ``Made in
America'' are actually made in the United States.
Protecting American consumers against fraudulent
American-origin claims also benefits businesses that
invest in American manufacturing and products.
Yet in the age of the modern digital marketplace,
foreign manufacturers and sellers represent that their
products are made in the United States to target
patriotic consumers when, in fact, those products are
largely produced and manufactured in other countries.
Americans routinely rely on sellers' ``Made in
America'' or similar American-origin advertising when
purchasing products from digital marketplaces. But
American businesses building, growing, and
manufacturing all, or virtually all, aspects of their
products onshore are entitled to the undiluted branding
benefits that come with supporting the American
economy, and American citizens attempting to buy
American products should have certainty as to what
American-origin claims mean.
Sec. 2. Implementation. (a) The Chairman of the Federal
Trade Commission (FTC) shall, wherever appropriate,
prioritize enforcement actions in cases in which a
seller's or manufacturer's claim that a product is
``Made in America'' or ``Made in the U.S.A.'', or any
similar American-origin claims, constitutes a violation
of law. In determining whether such claims constitute a
violation of law, including an unfair or deceptive act
or practice, the FTC shall, as needed, consult with
other executive departments and agencies (agencies)
with subject-matter expertise with respect to the
relevant products.
(b) The FTC shall consider issuing proposed
regulations providing that the failure of an online
marketplace to establish procedures for verifying
country-of-origin claims may constitute an unfair or
deceptive act or practice under the Federal Trade
Commission Act (15 U.S.C. 41 et seq.).
(c) In consultation with the Chairman of the FTC,
all agencies with oversight of country-of-origin
labeling shall consider promulgating regulations that
promote voluntary country-of-origin labeling for
products made or manufactured in the United States.
Such agencies shall consult with one another, as
appropriate, to ensure that American businesses receive
consistent guidance on voluntary country-of-origin
labeling.
(d) All agencies overseeing Government-wide
acquisition contracts, any Multiple Award Schedule, or
any other Government-wide indefinite delivery,
indefinite-quantity contracts shall periodically review
and verify any ``Buy American Act'', ``Country of
Origin USA'', or similar American-origin claims for
products acquired through these contracts. For any
contractors or vendors found to misrepresent an
American-origin status of any product sold to the
Government, the relevant agency shall remove the
products from Government procurement availability and
refer the relevant contractors or vendors to the
Department of Justice, which may pursue actions under
the False Claims Act (31 U.S.C. 3729 et seq.).
[[Page 13202]]
Sec. 3. General Provisions. (a) Nothing in this order
shall be construed to impair or otherwise affect:
(i) the authority granted by law to an executive department or agency, or
the head thereof; or
(ii) the functions of the Director of the Office of Management and Budget
relating to budgetary, administrative, or legislative proposals.
(b) This order shall be implemented consistent with
applicable law and subject to the availability of
appropriations.
(c) This order is not intended to, and does not,
create any right or benefit, substantive or procedural,
enforceable at law or in equity by any party against
the United States, its departments, agencies, or
entities, its officers, employees, or agents, or any
other person.
(d) The costs for publication of this order shall
be borne by the Federal Trade Commission.
<GRAPHIC(S) NOT AVAILABLE IN TIFF FORMAT>
(Presidential Sig.)
THE WHITE HOUSE,
March 13, 2026.
[FR Doc. 2026-05383
Filed 3-17-26; 11:15 am]
Billing code 6750-01-P
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</html>Indexed from Federal Register on March 18, 2026.
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