Notice2026-01974

Self-Regulatory Organizations; Cboe EDGX Exchange, Inc.; Order Granting Approval of a Proposed Rule Change, as Modified by Amendment No. 1, To Amend Exchange Rule 11.21 To Allow a Retail Member Organization To Enter a Retail Order Onto the Exchange in a Principal Capacity

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Published
February 2, 2026

Issuing agencies

Securities and Exchange Commission

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<title>Federal Register, Volume 91 Issue 21 (Monday, February 2, 2026)</title>
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[Federal Register Volume 91, Number 21 (Monday, February 2, 2026)]
[Notices]
[Pages 4650-4652]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2026-01974]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-104705; File No. SR-CboeEDGX-2025-035]


Self-Regulatory Organizations; Cboe EDGX Exchange, Inc.; Order 
Granting Approval of a Proposed Rule Change, as Modified by Amendment 
No. 1, To Amend Exchange Rule 11.21 To Allow a Retail Member 
Organization To Enter a Retail Order Onto the Exchange in a Principal 
Capacity

January 28, 2026.

I. Introduction

    On May 21, 2025, Cboe EDGX Exchange, Inc. (``Exchange'') filed with 
the Securities and Exchange Commission (``Commission''), pursuant to 
Section 19(b)(1) of the Securities Exchange Act of 1934 (``Act'') \1\ 
and Rule 19b-4 thereunder,\2\ a proposed rule change to (i) amend 
Exchange Rule 11.21(a)(2) to allow a Retail Member Organization 
(``RMO'') to enter a Retail Order onto the Exchange in a principal 
capacity, provided certain conditions are satisfied.\3\ On July 25, 
2025, pursuant to Section 19(b)(2) of the Act,\4\ the Commission 
designated a longer period within which to approve the proposed rule 
change, disapprove the proposed rule change, or institute proceedings 
to determine whether to disapprove the proposed rule change.\5\ On 
September 4, 2025, the Exchange submitted Amendment No. 1 to the 
proposed rule change, which amended and superseded the proposed rule 
change in its entirety.\6\ On September 5, 2025, the Commission 
published notice of Amendment No. 1 and instituted proceedings under 
Section 19(b)(2)(B) of the Act \7\ to determine whether to approve or 
disapprove the proposed rule change, as modified by Amendment No. 1.\8\ 
On December 3, 2025, the Commission designated February 5, 2026 as the 
date by which the Commission shall either approve or disapprove the 
proposed rule change.\9\ The Commission has not received any comments 
on the proposal. As discussed further below, this order approves the 
proposed rule change, as modified by Amendment No. 1.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ See Securities Exchange Act Release No. 103182 (June 4, 
2025), 90 FR 24476 (June 10, 2025). A ``Retail Member Organization'' 
or ``RMO'' is a Member (or a division thereof) that has been 
approved by the Exchange under Rule 11.21 to submit Retail Orders. 
See Exchange Rule 11.21(a)(1). ``Member'' is defined in Exchange 
Rule 1.5(n). As described herein, ``Retail Order'' is defined in 
Exchange Rule 11.21(a)(2).
    \4\ 15 U.S.C. 78s(b)(2).
    \5\ See Securities Exchange Act Release No. 103546 (July 25, 
2025), 90 FR 35954 (July 30, 2025) (designating September 8, 2025 as 
the date by which the Commission shall either approve, disapprove, 
or institute proceedings to determine whether to disapprove the 
proposed rule change).
    \6\ The full text of Amendment No. 1 is available on the 
Commission's website at <a href="https://www.sec.gov/comments/sr-cboeedgx-2025-035/srcboeedgx2025035-648447-1943494.pdf">https://www.sec.gov/comments/sr-cboeedgx-2025-035/srcboeedgx2025035-648447-1943494.pdf</a>.
    \7\ 15 U.S.C. 78s(b)(2)(B).
    \8\ See Securities Exchange Act Release No. 103878 (Sept. 5, 
2025), 90 FR 43668 (Sept. 10, 2025) (``Notice and OIP'').
    \9\ See Securities Exchange Act Release No. 104302 (Dec. 3, 
2025), 90 FR 56806 (Dec. 8, 2025).
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II. Description of the Proposal

    The Exchange proposes to (i) amend Exchange Rule 11.21(a)(2) to 
allow an RMO to enter a Retail Order onto the Exchange in a principal 
capacity, provided the requirements of proposed Exchange Rule 11.21(g) 
are satisfied; (ii) codify in proposed new Exchange Rule 11.21(g) 
additional requirements an RMO must comply with in order to enter 
Retail Orders as principal; and (iii) amend Exchange Rule 11.21(b)(6) 
to require that RMOs have in place policies and procedures reasonably 
designed to ensure compliance with proposed Exchange Rule 11.21(g), as 
well as to ensure that the RMO can, upon request by the Exchange, 
produce documentation evidencing compliance with the requirements of 
Exchange Rule 11.21(g).

A. Modifications to Exchange Rule 11.21(a)(2) In Order To Permit RMOs 
To Enter Retail Orders in a Principal Capacity

    Currently, RMOs are only able to submit Retail Orders to the 
Exchange in an agency or riskless principal capacity.\10\ Specifically, 
a Retail Order is defined as: ``an agency or riskless principal order 
that meets the criteria of FINRA Rule 5320.03 that originates from a 
natural person and is submitted to the Exchange by a Retail Member 
Organization, provided that no change is made to the terms of the order 
with respect to price or side of market and the order does not 
originate from a trading algorithm or any other computerized 
methodology.'' \11\ The Exchange states it has received feedback from 
certain RMOs that the ability to handle Retail Orders in a principal 
capacity will enable them to provide their retail customers with post-
execution price improvement that is in addition to any price 
improvement received on the Exchange.\12\ The Exchange states that 
``RMOs may choose to execute in this manner to satisfy certain 
execution quality and price improvement benchmarks RMOs have applied to 
their underlying retail order(s), as well as to simply provide

[[Page 4651]]

additional price improvement as a service to their retail customer(s) 
or retail broker customers.'' \13\ The Exchange further states that 
providing this additional price improvement is not possible under the 
current definition of Retail Order because such principal orders fail 
to meet the definition of riskless principal because the price 
ultimately allocated to the retail customer by the RMO would be 
different from (i.e., always be better priced than) the price the 
principal order received on the Exchange.\14\
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    \10\ See Exchange Rule 11.21(a)(2). The Exchange states that it 
offers (i) retail-only pricing incentives for low cost remove fees 
and premium rebates, (ii) discounts for RMOs on port fees and market 
data and (iii) retail tiers that give growing retail firms 
additional rebates. See Notice and OIP at 43670; Cboe U.S. Equities 
Fee Schedules, EDGX Equities, <a href="https://www.cboe.com/us/equities/membership/fee_schedule/edgx/">https://www.cboe.com/us/equities/membership/fee_schedule/edgx/</a>. The Exchange also states that it 
offers RMOs the ability to participate in the Exchange's ``Retail 
Priority program,'' pursuant to which the displayed portion of an 
individual customer's Retail Priority Order will post at the front 
of the order queue for same-priced orders submitted on EDGX. Id. 
Pursuant to Exchange Rule 11.9, Interpretations and Policies .01 a 
``Retail Priority Order'' is a Retail Order that is entered on 
behalf of a person that does not place more than 390 equity orders 
per day on average during a calendar month for its own beneficial 
account(s).
    \11\ See Exchange Rule 11.21(a)(2).
    \12\ See Notice and OIP at 43669.
    \13\ See id. at 43670.
    \14\ Id. at 43669-70. A ``riskless principal'' transaction is a 
transaction in which a member, after having received an order to buy 
(sell) a security, purchases (sells) the security as principal and 
satisfies the original order by selling (buying) as principal at the 
same (emphasis added) price (the offsetting ``riskless'' leg). See 
FINRA Rule 5320.03--``Riskless Principal Exception'', <a href="https://www.finra.org/rules-guidance/rulebooks/finra-rules/5320">https://www.finra.org/rules-guidance/rulebooks/finra-rules/5320</a>.
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    The Exchange proposes to amend Exchange Rule 11.21(a)(2) to provide 
that an RMO may now also enter a Retail Order as a ``principal order'', 
provided the requirements in proposed Exchange Rule 11.21(g), as 
discussed below, are met.

B. Additional Requirements for Retail Orders Entered as Principal 
Orders

    The Exchange proposes to introduce Exchange Rule 11.21(g) to ensure 
that principal orders entered as Retail Orders are done so only on 
behalf of bona fide retail customers. Specifically: (i) the RMO must be 
in receipt of and actively managing, at the time of order entry onto 
the Exchange, a Retail Order it seeks to execute on behalf of a retail 
customer; (ii) the Retail Order entered by an RMO as principal must 
solely be for the purpose of providing post-execution price improvement 
\15\ to the retail customer(s) in addition to any price improvement 
received on the Exchange; (iii) the size of the principal order must 
not be greater than that of the underlying order(s) entered on behalf 
of the retail customer(s); and (iv) the total number of shares executed 
in a principal capacity must be fully allocated to the underlying 
retail customer(s) in a consistent manner and within 60-seconds of 
execution. The Exchange states that these requirements are similar to 
the requirements of FINRA Rule 5320.03 (Riskless Principal 
Exception).\16\
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    \15\ Should an RMO enter a Retail Order principally but elect 
not to provide post-execution price improvement the Exchange states 
that it would expect that the RMO would allocate that execution back 
to their retail customer(s) in a riskless principal capacity, in 
which case such transaction must comply with existing Exchange Rule 
11.21(a)(2) and FINRA Rule 5320.03. See Notice and OIP at 43671, 
n.17.
    \16\ See Notice and OIP at 43671. FINRA Rule 5320.03 provides an 
exception for FINRA members from FINRA's general prohibition on a 
member trading ahead of its own customers.
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    The Exchange also states that monitoring for compliance with these 
requirements will occur post-trade, as part of the Exchange's existing 
surveillance functions, noting the Exchange's Regulatory and 
Surveillance departments already possess the capability to review 
Retail Orders to ensure that those entered in a principal or riskless 
principal transaction were indeed entered and executed by the RMO on 
behalf of a retail customer.\17\ The Exchange expects that the 
Regulatory and Surveillance functions would monitor for Retail Orders 
that were entered principally, but not ultimately executed as riskless 
principal, and further inquire with the RMO that the requirements of 
new Exchange Rule 11.21(g) were satisfied. Further, the Exchange states 
that in 2024, 25.5% of all Retail Orders entered across each of Cboe's 
four equities exchanges were entered as principal, compared to only 
6.4% entered as riskless principal and therefore, as a practical 
matter, the Exchange is accustomed to conducting surveillance of Retail 
Orders entered as principal, and the proposed amendment should not pose 
any additional issues.\18\
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    \17\ See Notice and OIP at 43671.
    \18\ Id.
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C. Amendments to Exchange Rule 11.21(b)(6) Requiring Policies and 
Procedures for, and Documentation of, Retail Orders Entered in a 
Principal Capacity

    The Exchange proposes to amend Exchange Rule 11.21(b)(6) to require 
that RMOs choosing to enter Retail Orders in a principal capacity must 
have in place policies and procedures reasonably designed to ensure 
compliance with the requirements of new Exchange Rule 11.21(g), and to 
ensure the RMO is able to, upon request, provide the Exchange with 
documentation evidencing compliance with such requirements. If an RMO 
does not itself conduct a retail business, but chooses to execute in a 
principal capacity Retail Orders it manages on behalf of another 
broker-dealer, the RMO's supervisory procedures must be reasonably 
designed to ensure that the orders it receives from such other broker-
dealer that are designated as Retail Orders meet the definition of a 
Retail Order. To this end, the RMO must: (i) obtain an annual written 
representation, in a form acceptable to the Exchange, from each other 
broker-dealer that sends the RMO orders to be designated as Retail 
Orders that entry of such orders as Retail Orders will be in compliance 
with the requirements of Exchange Rule 11.21; and (ii) monitor whether 
Retail Order flow routed on behalf of such other broker-dealers meets 
the applicable requirements.
    Additionally, the Exchange states that the proposed rule change 
does not present any new or material risks that the Exchange has not 
already mitigated through its RMO application process for orders 
entered onto the Exchange as Retail Orders on behalf of retail 
customers.\19\ The Exchange further states that its regulatory and 
surveillance functions provide appropriate oversight by monitoring for 
continued compliance with the terms of the RMO requirements, including 
that an RMO will only designate orders as Retail Orders if all 
requirements of a Retail Order are met.\20\ If an RMO fails to abide by 
the Retail Order requirements, the Exchange in its sole discretion may 
disqualify a Member from its status as an RMO.\21\ The Exchange also 
states that as Members of the Exchange, RMOs must be registered brokers 
or dealers and therefore are subject to various FINRA and Exchange 
business conduct rules, and that RMOs are obligated to ensure that only 
orders that comply with Exchange rules are routed to the Exchange and 
designated as Retail Orders.\22\
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    \19\ Id. at 43672.
    \20\ See id.
    \21\ See Exchange Rule 11.21(c)(1).
    \22\ See Notice and OIP at 43673 (citing as examples FINRA Rule 
2010 (Standards of Commercial Honor and Principles of Trade), 
Exchange Rule 2.2 (Obligation of Members and the Exchange), and 
Exchange Rule 3.1 (Business Conduct of Members)).
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III. Discussion and Commission Findings

    After careful review, the Commission finds that the proposed rule 
change is consistent with the requirements of the Act and the rules and 
regulations thereunder applicable to a national securities 
exchange.\23\ In particular, the Commission finds that the proposed 
rule change is consistent with Sections 6(b)(5).\24\ Section 6(b)(5) of 
the Act requires, among other things, that the rules of a national 
securities exchange be designed to prevent fraudulent and manipulative 
acts and practices, to promote just and equitable principles of trade, 
to remove impediments to and

[[Page 4652]]

perfect the mechanism of a free and open market and a national market 
system, and, in general, to protect investors and the public interest; 
and not be designed to permit unfair discrimination between customers, 
issuers, brokers or dealers.\25\
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    \23\ 15 U.S.C. 78f(b). In approving this proposed rule change, 
the Commission has considered the proposed rule's impact on 
efficiency, competition, and capital formation. See 15 U.S.C. 
78c(f).
    \24\ 15 U.S.C. 78f(b)(5).
    \25\ 15 U.S.C. 78f(b)(5).
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    The Commission has previously recognized that market participants 
and some exchanges distinguish between individual retail investors, 
whose orders are considered desirable by liquidity providers because 
such retail investors are presumed on average to be less informed about 
short-term price movements, and professional traders, whose orders are 
presumed on average to be more informed about short-term price 
movements. \26\ The Commission has also recognized that, because of 
this distinction, some liquidity providers may be more inclined to 
offer price improvement to retail orders.\27\ And the Commission has 
previously stated that proposals involving segmentation of order flow 
on a national securities exchange--even if such order flow is retail or 
offers price improvement to retail orders--must be carefully 
evaluated.\28\
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    \26\ See, e.g., Securities Exchange Act Release No. 73702 (Nov. 
28, 2014), 79 FR 72049, 72051 (Dec. 4, 2014) (SR-BX-2014-048) 
(approving the BX Retail Price Improvement Program on a pilot 
basis).
    \27\ Id.
    \28\ See Securities Exchange Act Release No. 86619 (Aug. 9, 
2019) 84 FR 41769, 41771 (Aug. 15, 2019) (SR-IEX-2019-05) (approving 
the IEX Retail Price Improvement Program).
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    The proposed rule change is novel in that it expands the definition 
of Retail Order to allow RMOs to submit Retail Orders to the Exchange 
in a principal capacity without requiring an offsetting riskless 
transaction.\29\ In order to enter such orders, however, the RMO's sole 
purpose must be to provide post-execution price improvement to the 
retail customer in addition to any price improvement received on the 
Exchange.\30\ The Exchange states that principal orders entered in this 
manner are for the benefit of the underlying retail customer, and are 
consistent with the definition of Retail Order and the purposes of its 
Retail Priority program. Further, the Exchange states that more retail 
flow may be directed to the Exchange and have the opportunity to 
execute on a regulated, transparent market if RMOs are provided with 
this additional order capacity.\31\
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    \29\ See supra note 14 regarding riskless principal 
transactions.
    \30\ See proposed Exchange Rule 11.21(g)(ii). The Exchange 
states that RMOs may choose to execute in this manner to satisfy 
certain execution quality and price improvement benchmarks or to 
provide additional price improvement as a service to retail 
customers or retail broker customers. See Notice and OIP at 43670.
    \31\ See Notice and OIP at 43673.
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    In addition to the post-execution price improvement requirement 
described above, the RMO must be in receipt of and actively managing, 
at the time of order entry onto the Exchange, the Retail Order or 
Orders it seeks to execute on behalf of a retail customer or 
customers,\32\ the size of the principal order must not be greater than 
that of the underlying order(s) entered on behalf of the retail 
customer(s),\33\ and the total number of shares executed in a principal 
capacity must be fully allocated to the underlying retail customer(s) 
in a consistent manner and within 60 seconds of execution.\34\ These 
conditions are analogous to conditions imposed by FINRA with respect to 
riskless principal transactions, including, in relevant part, that the 
offsetting principal transaction occur within 60 seconds of 
execution.\35\
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    \32\ See proposed Exchange Rule 11.21(g)(i).
    \33\ See proposed Exchange Rule 11.21(g)(iii).
    \34\ See proposed Exchange Rule 11.21(g)(iv).
    \35\ See supra note 16.
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    The proposed expansion of the definition of Retail Order, in 
combination with the requirements imposed by new Exchange Rule 
11.21(g), is reasonably designed to attract retail order flow to a 
registered national securities exchange, while offering the opportunity 
for retail investors to benefit from additional, post-execution price 
improvement that RMOs may be willing to offer.
    Further, the proposal includes safeguards with respect to 
regulatory and surveillance functions. The proposed changes to Exchange 
Rule 11.21(b)(6) require that RMOs choosing to enter Retail Orders in a 
principal capacity maintain policies and procedures reasonably designed 
to ensure compliance with the requirements of new Exchange Rule 
11.21(g).\36\ In addition, an RMO must, upon request, be able to 
provide the Exchange with documentation evidencing compliance. The 
Exchange represents that monitoring for compliance with these 
requirements will occur post trade, as part of the Exchange's existing 
surveillance functions.\37\ The Exchange further represents that it is 
accustomed to conducting surveillance of Retail Orders entered as 
principal such that the proposed amendment should not pose any 
additional issues, and its Regulatory and Surveillance departments 
already possess the capability to review Retail Orders to ensure that 
those entered in a principal or riskless principal transaction were 
indeed entered and executed by the RMO on behalf of a retail 
customer.\38\
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    \36\ See proposed Exchange Rule 11.21(g).
    \37\ See Notice and OIP at 43671.
    \38\ Id.
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    The proposal to expand the definition of Retail Order to include 
orders entered on a principal basis, subject to the compliance 
requirements and monitoring discussed herein, is reasonably designed to 
ensure that RMOs submit only bona fide retail order flow as Retail 
Orders and thereby should promote just and equitable principals of 
trade and protect investors and the public interest.
    For the foregoing reasons, the Commission finds that the proposed 
rule change, as modified by Amendment No. 1, is consistent with the 
Act.

IV. Conclusion

    It is therefore ordered, pursuant to Section 19(b)(2) of the Act 
\39\ that the proposed rule change (SR-CboeEDGX-2025-035), as modified 
by Amendment No. 1, be, and hereby is, approved.
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    \39\ 15 U.S.C. 78s(b)(2).

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\40\
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    \40\ 17 CFR 200.30-3(a)(12).
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Sherry R. Haywood,
Assistant Secretary.
[FR Doc. 2026-01974 Filed 1-30-26; 8:45 am]
BILLING CODE 8011-01-P


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Indexed from Federal Register on February 2, 2026.

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