Notice2025-17930

Self-Regulatory Organizations; Cboe Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend Its Fees Schedule To Adopt an Administrative Fee To Offset Its Costs in Administering the Marketing Fee Program

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Published
September 17, 2025

Issuing agencies

Securities and Exchange Commission

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<title>Federal Register, Volume 90 Issue 178 (Wednesday, September 17, 2025)</title>
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[Federal Register Volume 90, Number 178 (Wednesday, September 17, 2025)]
[Notices]
[Pages 44851-44853]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2025-17930]



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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-103961; File No. SR-CBOE-2025-063]


Self-Regulatory Organizations; Cboe Exchange, Inc.; Notice of 
Filing and Immediate Effectiveness of a Proposed Rule Change To Amend 
Its Fees Schedule To Adopt an Administrative Fee To Offset Its Costs in 
Administering the Marketing Fee Program

September 12, 2025.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(the ``Act'') \1\ and Rule 19b-4 thereunder,\2\ notice is hereby given 
that on September 2, 2025, Cboe Exchange, Inc. (the ``Exchange'' or 
``Cboe Options'') filed with the Securities and Exchange Commission 
(the ``Commission'') the proposed rule change as described in Items I 
and II below, which Items have been prepared by the Exchange. The 
Commission is publishing this notice to solicit comments on the 
proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    Cboe Exchange, Inc. (the ``Exchange'' or ``Cboe Options'') proposes 
to amend its Fees Schedule to adopt an administrative fee to offset its 
costs in administering the Marketing Fee program. The text of the 
proposed rule change is provided in Exhibit 5.
    The text of the proposed rule change is also available on the 
Exchange's website (<a href="http://www.cboe.com/AboutCBOE/CBOELegalRegulatoryHome.aspx">http://www.cboe.com/AboutCBOE/CBOELegalRegulatoryHome.aspx</a>) and at the Exchange's Office of the 
Secretary.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
sections A, B, and C below, of the most significant aspects of such 
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend its Fees Schedule, effective 
September 2, 2025.
    The Exchange first notes that it operates in a highly competitive 
market in which market participants can readily direct order flow to 
competing venues if they deem fee levels at a particular venue to be 
excessive or incentives to be insufficient. More specifically, the 
Exchange is only one of 18 options venues to which market participants 
may direct their order flow. Based on publicly available information, 
no single options exchange has more than 14% of the market share.\3\ 
Thus, in such a low-concentrated and highly competitive market, no 
single options exchange possesses significant pricing power in the 
execution of option order flow. The Exchange believes that the ever-
shifting market share among the exchanges from month to month 
demonstrates that market participants can shift order flow or 
discontinue to reduce use of certain categories of products in response 
to fee changes. Accordingly, competitive forces constrain the 
Exchange's transaction fees, and market participants can readily trade 
on competing venues if they deem pricing levels at those other venues 
to be more favorable. In response to competitive pricing, the Exchange, 
like other options exchanges, offers rebates and assesses fees for 
certain order types executed on or routed through the Exchange.
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    \3\ See Cboe Global Markets U.S. Options Monthly Market Volume 
Summary (August 25, 2025), available at <a href="https://markets.cboe.com/us/options/market_statistics/">https://markets.cboe.com/us/options/market_statistics/</a>.
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    By way of background, the Marketing Fee is assessed on transactions 
of Market-Makers, resulting from customer orders at the per contract 
rate provided in the Fees Schedule on all classes of equity options, 
options on ETFs, options on ETNs and index options.\4\ A Designated 
Primary Market-Maker (``DPM''), a ``Preferred Market[hyphen]Maker 
(``PMM''), or a Lead Market-Maker (``LMM'') (collectively ``Preferenced 
Market[hyphen]Maker'') are given access to the Marketing Fee funds 
generated from a Preferenced order. The funds collected via this 
Marketing Fee are then put into pools controlled by the Preferenced 
Market-Maker. The Preferenced Market-Maker controlling a certain pool 
of funds can then determine the order flow provider(s) to which the 
funds should be directed in order to encourage such order flow 
provider(s) to send orders to the Exchange. Each month, undisbursed 
Marketing Fees in excess of $250,000 will be reimbursed to the Market-
Makers that contributed to the pool based upon a one month look back 
and their pro-rata portion of the entire amount of Marketing Fee 
collected during that month.
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    \4\ A Marketing Fee of $0.25 per contract will be assessed to 
Market-Makers for transactions in Penny Program Classes and a 
Marketing Fee of $0.70 per contract will be assessed to Market-
Makers for transactions in all other classes. The Marketing Fee does 
not apply to Sector Indexes, DJX, CBTX, MBTX, MRUT, MXEA, MXEF, 
MXACW, MXUSA, MXWLD, XSP, SPEQX, NANOS, FLEX Micros or Underlying 
Symbol List A. The fee also does not apply to: 
Market[hyphen]Maker[hyphen]to[hyphen]Market[hyphen]Maker 
transactions, including transactions resulting from orders from 
non[hyphen]Trading Permit Holder market[hyphen]makers; transactions 
resulting from penny cabinet trades and sub-penny cabinet trades; 
transactions in Flexible Exchange Options; transactions executed as 
a qualified contingent cross (``QCC'') under Rule 6.53(u); 
transactions executed in open outcry; and transactions in the Penny 
Program classes resulting from orders executed through the Step Up 
Mechanism under Rule 5.35.
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    The Exchange now proposes to adopt an administrative fee to offset 
its costs in administering the Marketing Fee program. Specifically, the 
Exchange proposes to assess an administrative fee of 0.45% of the total 
amount of funds collected each month. The Exchange will closely monitor 
the amount of funds raised by this administrative fee and amend the fee 
in the future if necessary, so that the fee provides sufficient funds 
to adequately offset the Exchange's costs in administering the program. 
The Exchange is not making any other changes to its Marketing Fee 
program. The Exchange also notes that the proposed administrative fee 
is identical to the fee that at least one other options exchange 
assesses in connection with administering their respective marketing 
fee program.\5\
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    \5\ See Nasdaq PHLX LLC Rules, Options 7 (Pricing Schedule), 
Section 4, Marketing Fees.
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2. Statutory Basis
    The Exchange believes the proposed rule change is consistent with 
the Securities Exchange Act of 1934 (the ``Act'') and the rules and 
regulations thereunder applicable to the Exchange and, in particular, 
the requirements of Section 6(b) of the Act.\6\ Specifically, the 
Exchange believes the proposed rule change is consistent with the 
Section 6(b)(5) \7\ requirements that the rules of an exchange be 
designed to prevent fraudulent and manipulative acts and practices, to 
promote just and equitable principles of trade, to foster cooperation 
and coordination with persons engaged

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in regulating, clearing, settling, processing information with respect 
to, and facilitating transactions in securities, to remove impediments 
to and perfect the mechanism of a free and open market and a national 
market system, and, in general, to protect investors and the public 
interest. Additionally, the Exchange believes the proposed rule change 
is consistent with the Section 6(b)(5) \8\ requirement that the rules 
of an exchange not be designed to permit unfair discrimination between 
customers, issuers, brokers, or dealers. The Exchange also believes the 
proposed rule change is consistent with Section 6(b)(4) of the Act,\9\ 
which requires that Exchange rules provide for the equitable allocation 
of reasonable dues, fees, and other charges among its Trading Permit 
Holders and other persons using its facilities.
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    \6\ 15 U.S.C. 78f(b).
    \7\ 15 U.S.C. 78f(b)(5).
    \8\ Id.
    \9\ 15 U.S.C. 78f(b)(4).
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    The Exchange believes that it is reasonable to assess the proposed 
administrative fee to offset its costs in administering the Marketing 
Fee program. As noted above, the Exchange will closely monitor the 
amount of funds raised by this administrative fee and amend the fee in 
the future if necessary, so that the fee provides sufficient funds to 
adequately offset the Exchange's costs in administering the Marketing 
Fee program. The Exchange believes that it is equitable and not 
unfairly discriminatory to assess the administrative fee because it 
would apply uniformly to all funds collected under the Marketing Fee 
program as a means to offset costs of collecting and administering such 
funds.
    Also, as described above, the proposed rule change is reasonable, 
equitable and not unfairly discriminatory as the proposed 
administrative fee is identical to the fee that at least one other 
options exchange assesses in connection with administering their 
respective marketing fee program.\10\
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    \10\ See Nasdaq PHLX LLC Rules, Options 7 (Pricing Schedule), 
Section 4, Marketing Fees.
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B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
impose any burden on competition that is not necessary or appropriate 
in furtherance of the purposes of the Act. The Exchange does not 
believe that the proposed rule change will impose any burden on 
intramarket competition that is not necessary or appropriate in 
furtherance of the purposes of the Act. As noted above, the proposed 
change will apply uniformly to all funds collected under the Marketing 
Fee program as a means to offset costs of collecting and administering 
such funds.
    The Exchange does not believe that the proposed rule change will 
impose any burden on intermarket competition that is not necessary or 
appropriate in furtherance of the purposes of the Act because, as noted 
above, at least one competing options exchange, and currently has an 
identical fee in place in connection with administering their 
respective marketing fee program.\11\ The Exchange notes it operates in 
a highly competitive market. In addition to Cboe Options, TPHs have 
numerous alternative venues that they may participate on and director 
their order flow, including 17 other options exchanges, as well as off-
exchange venues, where competitive products are available for trading. 
Based on publicly available information, no single options exchange has 
more than 18% of the market share of executed volume of options 
trades.\12\ Therefore, no exchange possesses significant pricing power 
in the execution of option order flow. Moreover, the Commission has 
repeatedly expressed its preference for competition over regulatory 
intervention in determining prices, products, and services in the 
securities markets. Specifically, in Regulation NMS, the Commission 
highlighted the importance of market forces in determining prices and 
SRO revenues and, also, recognized that current regulation of the 
market system ``has been remarkably successful in promoting market 
competition in its broader forms that are most important to investors 
and listed companies.'' \13\ The fact that this market is competitive 
has also long been recognized by the courts. In NetCoalition v. 
Securities and Exchange Commission, the D.C. Circuit stated as follows: 
``[n]o one disputes that competition for order flow is `fierce.' . . . 
As the SEC explained, `[i]n the U.S. national market system, buyers and 
sellers of securities, and the broker-dealers that act as their order-
routing agents, have a wide range of choices of where to route orders 
for execution'; [and] `no exchange can afford to take its market share 
percentages for granted' because `no exchange possesses a monopoly, 
regulatory or otherwise, in the execution of order flow from broker 
dealers'. . . .''.\14\ Accordingly, the Exchange does not believe its 
proposed changes to the incentive programs impose any burden on 
competition that is not necessary or appropriate in furtherance of the 
purposes of the Act.
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    \11\ Id.
    \12\ See Cboe Global Markets U.S. Options Monthly Market Volume 
Summary (August 25, 2025), available at <a href="https://markets.cboe.com/us/options/market_statistics/">https://markets.cboe.com/us/options/market_statistics/</a>.
    \13\ See Securities Exchange Act Release No. 51808 (June 9, 
2005), 70 FR 37496, 37499 (June 29, 2005).
    \14\ NetCoalition v. SEC, 615 F.3d 525, 539 (D.C. Cir. 2010) 
(quoting Securities Exchange Act Release No. 59039 (December 2, 
2008), 73 FR 74770, 74782-83 (December 9, 2008) (SR-NYSEArca-2006-
21)).
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C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    The Exchange neither solicited nor received comments on the 
proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A) of the Act \15\ and paragraph (f) of Rule 19b-4 \16\ 
thereunder. At any time within 60 days of the filing of the proposed 
rule change, the Commission summarily may temporarily suspend such rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of investors, or 
otherwise in furtherance of the purposes of the Act. If the Commission 
takes such action, the Commission will institute proceedings to 
determine whether the proposed rule change should be approved or 
disapproved.
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    \15\ 15 U.S.C. 78s(b)(3)(A).
    \16\ 17 CFR 240.19b-4(f).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

    <bullet> Use the Commission's internet comment form (<a href="https://www.sec.gov/rules/sro.shtml">https://www.sec.gov/rules/sro.shtml</a>); or
    <bullet> Send an email to <a href="/cdn-cgi/l/email-protection#6012150c054d030f0d0d050e1413201305034e070f16"><span class="__cf_email__" data-cfemail="7002051c155d131f1d1d151e0403300315135e171f06">[email&#160;protected]</span></a>. Please include 
file number SR-CBOE-2025-063 on the subject line.

Paper Comments

    <bullet> Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE, Washington, DC 20549-1090.

All submissions should refer to file number SR-CBOE-2025-063. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your

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comments more efficiently, please use only one method. The Commission 
will post all comments on the Commission's internet website (<a href="https://www.sec.gov/rules/sro.shtml">https://www.sec.gov/rules/sro.shtml</a>). Copies of the filing will be available 
for inspection and copying at the principal office of the Exchange. Do 
not include personal identifiable information in submissions; you 
should submit only information that you wish to make available 
publicly. We may redact in part or withhold entirely from publication 
submitted material that is obscene or subject to copyright protection. 
All submissions should refer to file number SR-CBOE-2025-063 and should 
be submitted on or before October 8, 2025.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\17\
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    \17\ 17 CFR 200.30-3(a)(12).
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Sherry R. Haywood,
Assistant Secretary.
[FR Doc. 2025-17930 Filed 9-16-25; 8:45 am]
BILLING CODE 8011-01-P


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