Notice2025-16308
Agency Information Collection Activities: Generic Clearance for the Development of Nutrition Education Messages and Products for the General Public (Generic Clearance To Conduct Formative Research/CNPP)
Primary source
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Published
August 26, 2025
Issuing agencies
Agriculture DepartmentFood and Nutrition Service
Abstract
In accordance with the Paperwork Reduction Act of 1995, this notice invites the general public and other public agencies to comment on this proposed information collection. This is an extension, without change, of a currently approved collection. The purpose of performing consumer research is to identify consumers' understanding of proposed nutrition education messages and obtain their reaction to prototypes of nutrition education products, including internet-based tools. The information collected will be used to refine messages and improve the usefulness of products as well as aid consumer understanding of Dietary Guidelines-grounded messages and related materials.
Full Text
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<title>Federal Register, Volume 90 Issue 163 (Tuesday, August 26, 2025)</title>
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[Federal Register Volume 90, Number 163 (Tuesday, August 26, 2025)]
[Notices]
[Pages 41543-41545]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2025-16308]
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DEPARTMENT OF AGRICULTURE
Food and Nutrition Service
Agency Information Collection Activities: Generic Clearance for
the Development of Nutrition Education Messages and Products for the
General Public (Generic Clearance To Conduct Formative Research/CNPP)
AGENCY: Food and Nutrition Service (FNS), U.S. Department of
Agriculture (USDA).
ACTION: Notice.
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SUMMARY: In accordance with the Paperwork Reduction Act of 1995, this
notice invites the general public and other public agencies to comment
on this proposed information collection. This is an extension, without
change, of a currently approved collection. The purpose of performing
consumer research is to identify consumers' understanding of proposed
nutrition education messages and obtain their reaction to prototypes of
nutrition education products, including internet-based tools. The
information collected will be used to refine messages and improve the
usefulness of products as well as aid consumer understanding of Dietary
Guidelines-grounded messages and related materials.
DATES: Written comments must be received on or before October 27, 2025.
ADDRESSES: Comments may be sent to: Jessica Larson, Food and Nutrition
Service, U.S. Department of Agriculture, 1320 Braddock Place, Fourth
Floor, Alexandria, VA 22314. Comments may also be submitted via email
to <a href="/cdn-cgi/l/email-protection#86d5cba8c0c8a8c5c8d6d6d5f3f6f6e9f4f2c6f3f5e2e7a8e1e9f0"><span class="__cf_email__" data-cfemail="3e6d73107870107d706e6e6d4b4e4e514c4a7e4b4d5a5f10595148">[email protected]</span></a>. Comments will also be accepted through
the Federal eRulemaking Portal. Go to <a href="http://www.regulations.gov">http://www.regulations.gov</a>, and
follow the online instructions for submitting comments electronically.
[[Page 41544]]
All responses to this notice will be summarized and included in the
request for Office of Management and Budget (OMB) approval. All
comments will be a matter of public record.
FOR FURTHER INFORMATION CONTACT: Requests for additional information or
copies of this information collection should be directed to Jessica
Larson at 703-305-2062.
SUPPLEMENTARY INFORMATION:
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of agency functions
including whether the information shall have practical utility; (b) the
accuracy of the agency's estimate of the burden of the proposed
collection of information, including the validity of the methodology
and assumptions used; (c) ways to enhance the quality, utility, and
clarity of the information to be collected; and (d) ways to minimize
the burden of the collection of information on those who are to
respond, including use of appropriate automated, electronic,
mechanical, or other technological collection techniques or other forms
of information technology.
Title: Generic Clearance for the Development of Nutrition Education
Messages and Products for the General Public (Generic Clearance to
Conduct Formative Research/CNPP).
Form Number: None.
OMB Number: 0584-0523.
Expiration Date: November 30, 2025.
Type of Request: Extension, without change, of a currently approved
collection.
Abstract: This notice announces the intent of the Center for
Nutrition Policy and Promotion (CNPP) of the U.S. Department of
Agriculture (USDA) to request approval from the Office of Management
and Budget (OMB) for information collection processes and instruments
used during consumer research that tests nutrition education messages
and products for the general public. CNPP conducts consumer research to
identify key issues of concern related to the public understanding of
key guidance from the Dietary Guidelines for Americans (Dietary
Guidelines). These key issues are then translated into consumer
messages, tools, and resources.
As background, the Dietary Guidelines is a primary source of
dietary health information. Users include Federal agencies, health
professionals, policy makers, and nutrition educators. Issued jointly
by the USDA and U.S. Department of Health and Human Services (HHS)
every five years, the Dietary Guidelines serve as the cornerstone of
Federal nutrition policy and form the basis for these agencies'
development of consumer nutrition education efforts (nutrition
messaging and development of consumer materials). Consumer messages and
resources are essential so that the public has resources to help them
make healthier eating choices. Information collected from consumer
research will further develop consumer nutrition messages and related
resources to be communicated through a food guidance symbol and other
channels. These may include:
1. Messages and resources that help consumers make healthier food
choices grounded in the latest Dietary Guidelines;
2. Amendments to current or subsequent consumer food guidance
symbols and their supporting implementation website;
3. Materials relaying consumer messages grounded in the latest
Dietary Guidelines, for different population groups (e.g., women who
are pregnant or lactating, parents, families, etc.); and
4. New policy, messages, resources, and tools that may be developed
as a result of the most current Dietary Guidelines, as well as the most
currently available technologies.
Among its major functions, CNPP develops and coordinates nutrition
guidance within USDA and investigates techniques for effective
nutrition communication. Under Subtitle D of the National Agriculture
Research, Extension, and Teaching Policy Act of 1997 (7 U.S.C. 3171-
3173, 3175), the Secretary of Agriculture is required to develop and
implement a national food and human nutrition research and extension
program, including research on the factors affecting food preference
and habits; and the development of techniques and equipment to assist
consumers in the home or in institutions in selecting food that
supplies a nutritionally adequate diet. Pursuant to 7 CFR 2.19(a)(3),
the Secretary of Agriculture has delegated authority to the Food,
Nutrition, and Consumer Services (FNCS) for, among other things,
developing techniques, equipment, and materials to aid the public in
selecting food for good nutrition; coordinating nutrition education
promotion and professional education projects within the Department;
and consulting with Federal and State agencies, the Congress,
universities, other public and private organizations, and the general
public regarding food consumption and dietary adequacy.
Under Section 301 of Public Law 101-445 (7 U.S.C. 5341, the
National Nutrition Monitoring and Related Research Act of 1990, Title
III), the Secretaries of USDA and HHS are directed to publish the
Dietary Guidelines for Americans jointly at least every five years. The
law instructs that this publication shall contain nutritional and
dietary information and guidelines for the general public, shall be
based on the preponderance of scientific and medical knowledge which is
current at the time the report is prepared, and shall be promoted by
each Federal agency in carrying out any Federal food, nutrition, or
health program. Recent editions of the Dietary Guidelines provide
dietary advice for Americans across the lifespan. By providing
consumer-friendly nutrition education and communication materials, CNPP
and partnering agencies are able to help Americans improve food and
beverage choices to promote health. One of the primary ways CNPP helps
Americans apply the nutrition guidance in their daily lives is by
developing and maintaining interactive, digital tools. CNPP's digital
resources and tools provide hands-on learning opportunities that
empower Americans to think critically about their food and beverage
choices. Maintaining and enhancing CNPP's digital resources and tools
are part of a broad Government wide effort to reverse the trend of
childhood obesity and build a healthier next generation.
Under Section 3 of Public Law 88-525 (7 U.S.C. 2012, the Food and
Nutrition Act of 2008), USDA is required to integrate current dietary
guidance into reevaluations of the Thrifty Food Plan at five-year
intervals. The Thrifty Food Plan outlines nutrient-dense foods and
beverages, their amounts, and associated costs that can be purchased on
a limited budget to support a healthy diet through nutritious meals and
snacks at home. The Thrifty Food Plan is one of the ways the Dietary
Guidelines is used to inform policy, as it serves as the basis for
setting maximum Supplemental Nutrition Assistance Program (SNAP)
benefit allotments and supports public-facing communications related to
the basis for establishing benefit levels.
Conducting research to ensure effective implementation of the
Dietary Guidelines through consumer food guidance resources and related
tools that are relevant and useful to intended audiences is critical to
CNPP's work, and is a major activity included in its 5-year strategic
plan in fulfillment of the Government Performance and Results Act of
1993 (31 U.S.C. 9701).
Affected Public: Individual/households.
[[Page 41545]]
Estimated Number of Respondents: 57,700.
Estimated Number of Responses per Respondent: 1.006932 (One for
focus group screeners, interview screeners, focus groups, journaling,
interviews, web-based collections and consent forms. Three for consumer
panels).
Estimated Total Annual Responses: 58,100.
Estimated Reporting Time per Response: 12.759 minutes (0.21265
hours). The estimated time of response varies from approximately 5
minutes (.08 hours) to 2 hours, depending on the activity, as shown in
the table below.
Estimated Annual Burden: 12,355 hours. See the table below for
estimated total annual burden for each type of respondent.
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Estimated
number of Number of Estimated total Estimated time Estimated total
Testing instrument individual responses per annual responses per response in annual burden in
respondents respondent per respondent hours hours
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Focus Group Screeners........................................... 7,500 1 7,500 .25 1,875
Interview Screeners............................................. 7,500 1 7,500 .25 1,875
Focus Groups.................................................... 500 1 500 2 1,000
Journaling...................................................... 500 1 500 .25 125
Interviews...................................................... 500 1 500 1 500
Consumer Panels................................................. 200 3 600 .50 300
Web-based Collections........................................... 20,000 1 20,000 .25 5,000
Consent Form.................................................... 21,000 1 21,000 .08 1,680
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Total....................................................... 57,700 1.006932 58,100 0.21265 12,355
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The total estimated annual burden is 57,700 total annual
respondents, 12,355 hours, and 58,100 responses. The agency multiplies
the annual total estimates to derive the estimated three-year total
estimates required for generic request; thus, we are requesting 173,100
total respondents, 37,065 burden hours, and 174,300 total responses for
the three-year approval period. Current estimates are based on both the
historical number of respondents from past projects as well as
estimates for projects to be conducted in the next three years.
James C. Miller,
Administrator, Food and Nutrition Service.
[FR Doc. 2025-16308 Filed 8-25-25; 8:45 am]
BILLING CODE 3410-30-P
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