Notice2025-12420
Agency Information Collection Activities; Submission for Office of Management and Budget Review; Comment Request; The Real Cost Monthly Implementation Assessment
Primary source
Metadata and text below are from the Federal Register, a public-domain U.S. government work. Always verify the official published version before relying on it for any legal matter.
Published
July 3, 2025
Issuing agencies
Health and Human Services DepartmentFood and Drug Administration
Abstract
The Food and Drug Administration (FDA) is announcing that a proposed collection of information has been submitted to the Office of Management and Budget (OMB) for review and clearance under the Paperwork Reduction Act of 1995.
Full Text
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<title>Federal Register, Volume 90 Issue 126 (Thursday, July 3, 2025)</title>
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[Federal Register Volume 90, Number 126 (Thursday, July 3, 2025)]
[Notices]
[Pages 29557-29559]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2025-12420]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Food and Drug Administration
[Docket No. FDA-2023-N-0894]
Agency Information Collection Activities; Submission for Office
of Management and Budget Review; Comment Request; The Real Cost Monthly
Implementation Assessment
AGENCY: Food and Drug Administration, HHS.
ACTION: Notice.
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SUMMARY: The Food and Drug Administration (FDA) is announcing that a
proposed collection of information has been submitted to the Office of
Management and Budget (OMB) for review and clearance under the
Paperwork Reduction Act of 1995.
DATES: Submit written comments (including recommendations) on the
collection of information by August 4, 2025.
ADDRESSES: To ensure that comments on the information collection are
received, OMB recommends that written comments be submitted to <a href="https://www.reginfo.gov/public/do/PRAMain">https://www.reginfo.gov/public/do/PRAMain</a>. Find this particular information
collection by selecting ``Currently under Review--Open for Public
Comments'' or by using the search function. The title of this
information collection is ``The Real Cost Monthly Implementation
Assessment.'' Also include the FDA docket number found in brackets in
the heading of this document.
FOR FURTHER INFORMATION CONTACT: Domini Bean, Office of Operations,
Food and Drug Administration, Three White Flint North, 10A-12M, 11601
Landsdown St., North Bethesda, MD 20852, 301-796-5733,
<a href="/cdn-cgi/l/email-protection#227270637156434444624446430c4a4a510c454d54"><span class="__cf_email__" data-cfemail="025250435176636464426466632c6a6a712c656d74">[email protected]</span></a>.
SUPPLEMENTARY INFORMATION: In compliance with 44 U.S.C. 3507, FDA has
submitted the following proposed collection of information to OMB for
review and clearance.
The Real Cost Monthly Implementation Assessment
OMB Control Number 0910--NEW
This information collection supports the development and
implementation of FDA public education campaigns related to tobacco
use. To reduce the public health burden of tobacco use in the United
States and educate the public--especially young people--about the
dangers of tobacco use, the FDA Center for Tobacco Products (CTP) is
developing and implementing multiple public education campaigns.
FDA launched ``The Real Cost'' in February 2014, seeking to reduce
tobacco use among at-risk teens ages 12-17 in the United States who are
open to using tobacco products, or who have already experimented with
tobacco products. Complementary evaluation studies, including the
``Evaluation of FDA's Public Education Campaign on Teen Tobacco
(ExPECTT),'' were implemented to measure awareness of ``The Real Cost''
paid media campaign among teens ages 12-17 in the United States, and to
understand how awareness is related to change in key outcomes.
Although outcome evaluation studies of ``The Real Cost'' have and
continue to assess the impact of awareness on outcomes, no studies have
sought to assess the implementation of ``The Real Cost.'' As FDA
continues to increase the presence of ``The Real Cost'' on digital
channels (e.g., Hulu, YouTube, Instagram), the need for an
implementation evaluation has become clear as these messages are
received by the target audience on digital channels differently
compared to how the messages are received on broadcast channels. Before
the migration of campaign ads to digital channels, ads from ``The Real
Cost'' were primarily aired on broadcast TV. In the broadcast space,
for people to avoid receiving the message, they needed to be proactive
(e.g., finding the remote to change the channel or leaving the room).
In the digital space, however, people need to be proactive to watch the
full message, like stopping scrolling on social media or watching the
full ad on YouTube. Assessment of this information is integral to
understanding self-reported ad awareness levels, as well as how our
audience experiences and processes the ads as they are airing in a
digital setting.
Therefore, we propose to establish an umbrella generic ICR to help
us understand, in a digital setting, how teens experience the messages,
how they engage with messages, the extent to which teens report being
exposed to messages, and how teens process the messages. Data gathered
from this assessment will also provide the necessary and timely
information to optimize campaign messages, the digital media buy (i.e.,
where, how, and when ads are shown), and creative rotations (i.e.,
which ads are shown).
``The Real Cost'' Monthly Implementation Assessment (MIA) umbrella
generic is a mixed methods generic information collection (gen IC)
mechanism that will be conducted using virtual discussion groups or
interviews, as well as web-based surveys that are self-administered on
personal computers or web enabled mobile devices to collect rapid data
on ``The Real Cost'' stimuli. Survey data from up to 2,000 teens in the
United States will be collected each month for up to 24 months. To be
eligible, participants must be between the ages of 12-20 and have not
taken the MIA survey within the past 3 months. Mixed methods data from
up to 400 participants ages 12-20 years in the United States will be
collected on a quarterly basis (i.e., collected an average of four
times a year). Participants will only be eligible to participate in an
MIA mixed methods study if they have not already participated within
the past year. We will use an Ipsos Knowledge Panel to
[[Page 29558]]
collect data on ``The Real Cost'' stimuli. This design offers
flexibility to assess new stimuli messages, as they air across various
digital platforms, examine their performance over time, as well as the
ability to pivot and add new survey measures as necessary. Monthly data
will also allow us to obtain timely information on stimuli awareness,
perceived effectiveness, as well as on teen attention and processing of
the stimuli.
The purpose of FDA's ``The Real Cost'' MIA generic information
collection is to evaluate the following key components about ``The Real
Cost'' stimuli:
<bullet> Awareness of ``The Real Cost'' brand and stimuli.
<bullet> Attention behaviors when seeing ``The Real Cost'' stimuli.
<bullet> Processing of ``The Real Cost'' stimuli, including:
[cir] Engagement with the stimuli.
[cir] Main message comprehension.
[cir] Acceptance and/or rejection of the stimuli.
<bullet> Perceived effectiveness of ``The Real Cost'' stimuli.
<bullet> Potential unintended consequences of viewing ``The Real
Cost'' stimuli.
In addition to the above components, the gen IC study will ask
participants to report on tobacco use and other psychographic and
demographic items. The time frame that the survey items will ask about
for stimuli awareness (i.e., past 30 days or past week) will depend on
several factors, including how long the stimuli was on air. Each gen IC
survey will take an average of approximately 25 minutes to complete per
participant. As the survey items are tested, any irrelevant items will
be cut as necessary. Stimuli creative for cigarette products and
emerging tobacco products (e.g., electronic nicotine delivery systems
or ENDS) will be assessed; therefore, two similar surveys (one on ENDS-
focused or emerging tobacco product stimuli and one on cigarette-
focused stimuli) will be fielded as appropriate, but not within the
same month.
In support of the provisions of the Tobacco Control Act that
require FDA to protect the public health and to reduce tobacco use by
minors, FDA requests OMB approval to collect information to evaluate
CTP's public education campaign ``The Real Cost'' through the MIA under
an umbrella generic information collection.
In the Federal Register of April 27, 2023 (88 FR 25660), FDA
published a 60-day notice requesting public comment on the proposed
collection of information. No comments were received.
FDA estimates the burden of this collection of information as
follows:
Table 1--Estimated Annual Reporting Burden \1\
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Number of
Type of respondent; activity Number of responses per Total Average burden per Total
respondents respondent responses response hours
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Parent Screener............... 2,457,310 1 2,457,310 0.05 (3 minutes).......... 122,866
Parent Permission............. 1,842,983 1 1,842,983 0.05 (3 minutes).......... 92,149
Each Invitation Emails 54,577 1 54,577 0.02 (1 minute)........... 1,092
(Respondents ages 18-20).
Youth Assent.................. 29,836 1 29,836 0.05 (3 minutes).......... 1,492
Young Adult Consent........... 21,364 1 21,364 0.05 (3 minutes).......... 1,068
Online Survey................. 48,000 1 48,000 0.42 (25 minutes)......... 20,160
Mixed Methods (Online Survey + 3,200 1 3,200 1.5 (90 minutes).......... 4,800
Virtual Discussion Group or
Interview).
Reminder Emails............... 51,200 1 51,200 0.20 (12 minutes)......... 10,240
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Total..................... .............. .............. .......... .......................... 253,867
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\1\ There are no capital costs or operating and maintenance costs associated with this collection of
information.
Data collection under the MIA umbrella generic will occur over the
course of 2 years (24 months) and will consist of administering a
monthly survey to approximately 2,000 participants aged 12 to 20 and a
quarterly mixed methods data collection to approximately 400
participants aged 12 to 20. We expect the screening process (3 minutes
per response) to yield an approximate 2.3 to one ratio of eligible
participants. We will need to screen approximately 97,440 potential
participants each month (resulting in 2,457,310 screeners) over the
study period. Since the eligible age for data collection is 12 to 20
years old, we intend to screen parents of eligible youth and young
adults. Parents of the youth participants determined to be eligible
through the screener will provide parent permission (3 minutes per
response). We estimate that 1,842,983 of the parents who complete the
screener will provide their permission for their youth to complete the
online survey (approximately 75 percent of the 2,457,310 screened). In
addition to recruiting respondents through parents, we will send direct
invitations to young adult panel members (18-20 years old). We
anticipate that 50 percent of young adults will agree to participate.
We will send 508 direct invitations a month to young adult panel
members (18-20 years old). Eligible youth (1,753,920) will provide
their assent (3 minutes per response) to participate in the online
survey (25 minutes per response). Participants who are 18 to 20 (19 to
20 in Alabama and Nebraska in accordance with state law) will provide
their consent (3 minutes per response) to participate in the online
survey. We estimate that approximately 42 percent of the 48,000
completed surveys will come from young adults aged 18 to 20 (19 to 20
in Alabama and Nebraska).
Over the course of the 24-month study period, we intend to survey
approximately 2,000 young people ages 12-20 per month and have
approximately 400 young people participate in mixed methods data
collections per quarter. From completed screeners, we estimate that we
will obtain data from approximately 29,836 youth and 21,364 young
adults. This will give us a total of 48,000 participants for the survey
study and 3,200 participants for the mixed methods data collection. The
survey will be repeated with a new cross-sectional sample approximately
every month over a period of 24 months; however, some participants will
complete more than one wave. These 51,200 respondents will receive an
invitation email to take part of the MIA study (1 minute) and 6
reminder emails (1 minutes each) for a total of 25 minutes for
respondents to read and respond to the emails.
Several changes have been made to this information collection
request since the 60-day notice was published in the Federal Register.
These changes include: (1) editing to clarify that the ad campaign is
intended for ``teens'' not just ``youth'', (2) removing the focus on
video ads since the campaign may use other forms of communication to
deliver its message and replacing the term ``ad''
[[Page 29559]]
with ``stimuli'', (3) removing the youth screener from the burden table
because parents determine the eligibility of their youth aged 12-17 (18
to 20 in Alabama and Nebraska in accordance with state law), (4)
removing the young adult screener from the burden table, which will not
be needed because young adult panel members (18-20 years old) will only
receive an email invitation to complete the survey, (5) updating the
burden table to reflect that we will send direct invitations to young
adult panel members (18-20 years old), (6) updating the permission,
assent, and consents because of updated information on the expected
sample breakdown from the sample vendor for the distribution of the
sample who are 12-17 and 18-20, (7) removing the thank you email since
that will not be a part of the data collection procedures, (8) updating
the focus of the stimuli and survey because FDA will assess cigarettes,
e-cigarettes, and other emerging tobacco products and (9) updating the
annualized cost burden estimates based on current data. In addition to
the implementation evaluation described above, we will conduct
formative evaluation to assess perceptions to proposed stimuli and
potential unintended consequences in order to inform the development of
future messaging.
In addition to those changes described above since the publication
of the 60-day Federal Register notice, on our own initiative for
efficiency of Agency operations, we are revising the information
collection request from a ``stand-alone'' to an umbrella generic. This
change will enable FDA to rotate and test different modules of the MIA
study on a monthly basis and collect mixed methods data in a timely and
efficient manner.
Dated: June 26, 2025.
Grace R. Graham,
Deputy Commissioner for Policy, Legislation, and International Affairs.
[FR Doc. 2025-12420 Filed 7-2-25; 8:45 am]
BILLING CODE 4164-01-P
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