Notice2025-10197

Self-Regulatory Organizations; New York Stock Exchange LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Enhance the Content of the NYSE Pillar Depth Market Data Product

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Published
June 5, 2025

Issuing agencies

Securities and Exchange Commission

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<title>Federal Register, Volume 90 Issue 107 (Thursday, June 5, 2025)</title>
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[Federal Register Volume 90, Number 107 (Thursday, June 5, 2025)]
[Notices]
[Pages 23974-23977]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2025-10197]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-103160; File No. SR-NYSE-2025-18]


Self-Regulatory Organizations; New York Stock Exchange LLC; 
Notice of Filing and Immediate Effectiveness of Proposed Rule Change To 
Enhance the Content of the NYSE Pillar Depth Market Data Product

May 30, 2025.
    Pursuant to Section 19(b)(1) \1\ of the Securities Exchange Act of 
1934 (the ``Act''),\2\ and Rule 19b-4 thereunder,\3\ notice is hereby 
given that on May 22, 2025, New York Stock Exchange LLC (``NYSE'' or 
the ``Exchange'') filed with the Securities and Exchange Commission 
(the ``Commission'') the proposed rule change as described in Items I 
and II below, which Items have been prepared by the self-regulatory 
organization. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 15 U.S.C. 78a.
    \3\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange proposes to enhance the content of the NYSE Pillar 
Depth market data product. The proposed rule change is available on the 
Exchange's website at <a href="http://www.nyse.com">www.nyse.com</a>, at the principal office of the 
Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the self-regulatory organization 
included

[[Page 23975]]

statements concerning the purpose of, and basis for, the proposed rule 
change and discussed any comments it received on the proposed rule 
change. The text of those statements may be examined at the places 
specified in Item IV below. The Exchange has prepared summaries, set 
forth in sections A, B, and C below, of the most significant parts of 
such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and the 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to enhance the content of the NYSE Pillar 
Depth market data product. NYSE Pillar Depth (``Pillar Depth'') is a 
data feed consisting of certain data elements from five market data 
feeds--NYSE Aggregated Lite, NYSE American Aggregated Lite, NYSE Arca 
Aggregated Lite, NYSE National Aggregated Lite and NYSE Texas 
Aggregated Lite.\4\ The Pillar Depth data feed is a frequency-based 
depth of book market data feed that provides a consolidated view of the 
ten (10) best price levels on both the bid and offer sides across the 
NYSE Group's combined limit order books for securities traded on the 
NYSE Group equities markets, i.e., NYSE, NYSE American LLC (``NYSE 
American''), NYSE Arca, Inc. (``NYSE Arca''), NYSE National, Inc. 
(``NYSE National'') and NYSE Texas, Inc. (``NYSE Texas''), for which 
the NYSE Group equities markets report quotes and trades under the 
Consolidated Tape Association Plan or the Nasdaq/UTP Plan. In other 
words, Pillar Depth is a compilation of limit order data that the 
Exchange provides to vendors and subscribers. The Pillar Depth data 
feed is updated no less frequently than once per second. In addition to 
depth of book order data, Pillar Depth also includes security status 
messages. The security status message informs vendors and subscribers 
of changes in the status of a specific security, such as trading halts, 
short sale restriction, etc. In addition, Pillar Depth publishes 
imbalance messages no less frequently than once per second during 
auctions to update price and volume information, prior to the opening 
and closing of trading on NYSE, NYSE American and NYSE Arca.
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    \4\ See Securities Exchange Act Release No. 100030 (April 25, 
2024), 89 FR 35260 (May 1, 2024) (SR-NYSE-2024-24) (Notice of Filing 
and Immediate Effectiveness of Proposed Rule Change To Establish the 
NYSE Pillar Depth Data Feed). On March 28, 2025, NYSE Chicago, Inc. 
equities market became NYSE Texas, Inc. Pursuant to the formation of 
NYSE Texas, Inc., NYSE Chicago Aggregated Lite is now known as NYSE 
Texas Aggregated Lite. See Securities Exchange Act Release No. 
102507 (February 28, 2025), 90 FR 11445 (March 6, 2025) (SR-NYSECHX-
2025-01) (Notice of Filing and Immediate Effectiveness of Proposed 
Rule Change To Repeal the Exchange's Certificate of Incorporation; 
Adopt the Certificate of Formation of NYSE Texas, Inc.; Amend the 
Exchange's By-Laws, Rules, and Certain Fee Schedules; and Amend the 
Certificate of Incorporation and By-Laws of the Exchange's Holding 
Company To Reflect the Conversion of the Exchange to a Texas 
Corporation and the Renaming of NYSE Chicago Holdings, Inc.).
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    The Exchange proposes to enhance Pillar Depth by including Auction 
Imbalance Information in the NYSE Pillar Depth data feed in connection 
with the introduction of auctions on NYSE Texas.\5\ In addition to the 
data elements described above, the NYSE Pillar Depth data feed would 
also include real-time order imbalances that accumulate prior to the 
opening of trading on NYSE Texas, prior to any re-opening auction after 
a halt, and prior to the close of trading on NYSE Texas.\6\ As 
proposed, an enhanced Pillar Depth data feed would contain aggregate 
information about orders that are subject to execution at NYSE Texas's 
opening or closing price, as the case may be, and would represent 
issues that are likely to be of particular trading interest at the 
opening or closing. The Pillar Depth data feed would provide Auction 
Imbalance Information with respect to all symbols listed on NYSE Texas.
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    \5\ See Securities Exchange Act Release No. 103039 (May 13, 
2025), 90 FR 21369 (May 19, 2025) (SR-NYSETEX-2025-08) (Proposed 
Rule Change to Adopt Rule 7.35 and Amend Rule 7.31). NYSE Texas Rule 
7.35(a)(4) defines Auction Imbalance Information as the information 
disseminated by NYSE Texas for an auction. As set forth in NYSE 
Texas Rule 7.35, Auction Imbalance information includes, if 
applicable, the Total Imbalance, Market Imbalance, Indicative Match 
Price and Matched Volume, each as defined in NYSE Texas Rule 
7.35(a).
    \6\ NYSE Texas order imbalance information is not currently 
available through any NYSE Group's current data feeds as NYSE Texas 
does not currently provide for the operation of auctions.
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    The Exchange will announce the date that an enhanced Pillar Depth 
data feed will be available through a Trader Update.
2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with Section 6(b) \7\ of the Act (``Act''), in general, and furthers 
the objectives of Section 6(b)(5) \8\ of the Act, in particular, in 
that it is designed to prevent fraudulent and manipulative acts and 
practices, to promote just and equitable principles of trade, to foster 
cooperation and coordination with persons engaged in facilitating 
transactions in securities, to remove impediments to and perfect the 
mechanism of a free and open market and a national market system and, 
in general, to protect investors and the public interest, and it is not 
designed to permit unfair discrimination among customers, brokers, or 
dealers. This proposal is in keeping with those principles in that it 
promotes increased transparency through the dissemination of Pillar 
Depth to those interested in receiving it.
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    \7\ 15 U.S.C. 78f(b).
    \8\ 15 U.S.C. 78f(b)(5).
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    The Pillar Depth data feed is a product that relies on the 
Exchange's receipt of underlying data, which is available to all market 
participants, before it can aggregate and consolidate information to 
create Pillar Depth; this is a process that a vendor could also 
perform. Accordingly, the Exchange is not the only distributor of the 
Pillar Depth data feed.
    The Exchange believes that the proposed rule change is consistent 
with Rule 603 of Regulation NMS,\9\ which provides that any national 
securities exchange that distributes information with respect to 
quotations for or transactions in an NMS stock do so on terms that are 
not unreasonably discriminatory. In adopting Regulation NMS, the 
Commission granted self-regulatory organizations and broker dealers 
increased authority and flexibility to offer new and unique market data 
to consumers of such data. It was believed that this authority would 
expand the amount of data available to users and consumers of such data 
and also spur innovation and competition for the provision of market 
data.
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    \9\ 17 CFR 242.603.
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    In addition, Pillar Depth removes impediments to and perfects the 
mechanism of a free and open market and a national market system by 
providing investors with alternative market data and would compete with 
similar market data products currently offered by the four U.S. 
equities exchanges operated by Cboe Exchange, Inc.--Cboe BZX Exchange, 
Inc. (``BZX''), Cboe BYX Exchange, Inc. (``BYX''), Cboe EDGA Exchange, 
Inc. (``EDGA''), and Cboe EDGX Exchange, Inc. (``EDGX''), each of which 
offers a market data product called Cboe One Feed.\10\ Similar to Cboe 
One Premium Feed, Pillar

[[Page 23976]]

Depth can be utilized by vendors and subscribers to quickly access and 
distribute aggregated order book data. As noted above, Pillar Depth, 
similar to Cboe One Premium Feed, provides aggregated depth per 
security, including the bid, ask and share quantity for orders received 
by the NYSE Group markets, except unlike Cboe One Premium Feed, which 
provides aggregated depth per security for up to five (5) price levels, 
Pillar Depth provides a consolidated view of the ten (10) best price 
levels on both the bid and offer sides across the NYSE Group's combined 
limit order books for securities traded on the NYSE Group equities 
markets.
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    \10\ See BZX Rule 11.22(j); BYX Rule 11.22(i); EDGA Rule 
13.8(b); and EDGX Rule 13.8(b). The Cboe One Feed offered by BZX, 
BYX, EDGA and EDGX is a data feed that contains the aggregate best 
bid and offer of all displayed orders for securities traded on the 
Cboe exchanges. The Cboe One Feed also contains the individual last 
sale information, consolidated volume, the primary listing market's 
official opening and closing price, and the current day consolidated 
high and low price for all listed equity securities. Cboe One Feed 
recipients may also elect to receive aggregated two-sided quotations 
from the Cboe exchanges for five (5) price levels (``Cboe One 
Premium Feed'').
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    The Exchange notes that the existence of alternatives to the 
Exchange's product, including real-time consolidated data, free delayed 
consolidated data, and proprietary data from other sources, as well as 
the continued availability of the Exchange's separate data feeds, 
ensures that the Exchange is not unreasonably discriminatory because 
vendors and subscribers can elect these alternatives as their 
individual business cases warrant. Additionally, the Exchange has taken 
into consideration its affiliated relationship with NYSE Arca, NYSE 
American, NYSE National and NYSE Texas in its design of the Pillar 
Depth data feed to assure that similarly situated competing vendors 
would be able to offer a similar product on the same terms as the 
Exchange, both from the perspective of latency and cost.
    Therefore, the Exchange believes that the proposed rule change is 
consistent with Section 6(b) \11\ of the Act, in general, and furthers 
the objectives of Section 6(b)(5) \12\ of the Act, in particular, in 
that it is designed to remove impediments to and perfect the mechanism 
of a free and open market and a national market system and, in general, 
to protect investors and the public interest, and it is not designed to 
permit unfair discrimination among customers, brokers, or dealers.
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    \11\ 15 U.S.C. 78f(b).
    \12\ 15 U.S.C. 78f(b)(5).
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    As noted above, Pillar Depth offers an alternative to the use of 
consolidated data products and proprietary data products such as the 
Cboe One Premium Feed offered by BZX, BYX, EDGX and EDGA. As such, the 
Exchange believes that Pillar Depth offers a competitive alternative to 
the market data products currently offered by the Cboe family of 
exchanges.
    Lastly, the proposal would not permit unfair discrimination because 
the enhanced product would be available to all of the Exchange's 
vendors and subscribers on an equivalent basis at no additional cost as 
the Exchange is not proposing any change to the fees for subscribing to 
the Pillar Depth data feed.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
impose any burden on competition that is not necessary or appropriate 
in furtherance of the purposes of the Act. The Exchange believes that 
the proposed rule change will enhance competition because it would 
enable the Exchange to include NYSE Texas order imbalance information 
in the Pillar Depth data feed, thereby enabling it to better compete 
with market data products offered by Cboe.\13\ As noted above, the 
Exchange already offers Pillar Depth and this proposed rule change 
simply amends the content of the current market data product to include 
data elements from one additional data feed from the Exchange's 
affiliate, NYSE Texas. Although the Exchange, NYSE Arca, NYSE American, 
NYSE National and NYSE Texas are the exclusive distributors of the five 
Aggregated Lite data feeds from which certain data elements are taken 
to create Pillar Depth, the Exchange is not the exclusive distributor 
of the aggregated and consolidated information that would compose the 
amended Pillar Depth data feed. Vendors are able, if they chose, to 
create a data feed with the same information as Pillar Depth and 
distribute it to their clients on a level-playing field with respect to 
latency and cost as compared to the Exchange's product.
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    \13\ See note 10, supra.
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    The Exchange believes that Pillar Depth will continue to promote 
competition among exchanges by offering an alternative to the Cboe One 
Premium Feed. For these reasons, the Exchange believes that Pillar 
Depth will continue to promote, rather than unnecessarily or 
inappropriately burden, competition for market data products that are 
offered in the capacity as a vendor and are not core exchange market 
data products. The market for proprietary data products is currently 
competitive and inherently contestable because there is fierce 
competition for the inputs necessary to the creation of proprietary 
data. Numerous exchanges compete with each other for listings, trades, 
and market data itself, providing virtually limitless opportunities for 
entrepreneurs who wish to produce and distribute their own market data. 
This proprietary data is produced by each individual exchange, as well 
as other entities (such as internalizing broker-dealers and various 
forms of alternative trading systems, including dark pools and 
electronic communication networks), in a vigorously competitive market. 
It is common for market participants to further and exploit this 
competition by sending their order flow and transaction reports to 
multiple markets, rather than providing them all to a single market.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    No written comments were solicited or received with respect to the 
proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The Exchange has filed the proposed rule change pursuant to Section 
19(b)(3)(A)(iii) of the Act \14\ and Rule 19b-4(f)(6) thereunder.\15\ 
Because the proposed rule change does not: (i) significantly affect the 
protection of investors or the public interest; (ii) impose any 
significant burden on competition; and (iii) become operative prior to 
30 days from the date on which it was filed, or such shorter time as 
the Commission may designate, if consistent with the protection of 
investors and the public interest, the proposed rule change has become 
effective pursuant to Section 19(b)(3)(A) of the Act \16\ and Rule 19b-
4(f)(6)(iii) thereunder.\17\
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    \14\ 15 U.S.C. 78s(b)(3)(A)(iii).
    \15\ 17 CFR 240.19b-4(f)(6).
    \16\ 15 U.S.C. 78s(b)(3)(A).
    \17\ 17 CFR 240.19b-4(f)(6). In addition, Rule 19b-4(f)(6) 
requires a self-regulatory organization to give the Commission 
written notice of its intent to file the proposed rule change, along 
with a brief description and text of the proposed rule change, at 
least five business days prior to the date of filing of the proposed 
rule change, or such shorter time as designated by the Commission. 
The Exchange has satisfied this requirement.
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    A proposed rule change filed under Rule 19b-4(f)(6) \18\ normally 
does not become operative prior to 30 days after the date of the 
filing. However, pursuant to Rule 19b4(f)(6)(iii),\19\ the Commission 
may designate a shorter time if such action is consistent with the 
protection of investors and the public interest. The Exchange has asked 
the Commission to waive the 30-day operative delay so that the proposal 
may become operative immediately upon filing.
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    \18\ 17 CFR 240.19b-4(f)(6).
    \19\ 17 CFR 240.19b-4(f)(6)(iii).

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[[Page 23977]]

    The Exchange has represented that the technology associated with 
the proposed changes is anticipated to be available less than 30 days 
from the date of this filing. The Exchange believes that waiving the 
operative delay would be consistent with the protection of investors 
and the public interest because an enhanced data feed would improve the 
content included in the Pillar Depth data feed and provide investors 
with an additional option for accessing information that may help to 
inform their trading decisions, and thereby serve the public interest.
    The Commission agrees that making the enhanced data available 
earlier could serve the public interest by making available additional 
information that may help inform their trading decisions. Accordingly, 
the Commission believes that waiver of the 30-day operative delay is 
consistent with the protection of investors and the public interest. 
Accordingly, the Commission hereby waives the 30-day operative delay 
and designates the proposal operative upon filing.\20\
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    \20\ For purposes only of waiving the 30-day operative delay, 
the Commission has considered the proposed rule's impact on 
efficiency, competition, and capital formation. See 15 U.S.C. 
78c(f).
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    At any time within 60 days of the filing of such proposed rule 
change, the Commission summarily may temporarily suspend such rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of investors, or 
otherwise in furtherance of the purposes of the Act. If the Commission 
takes such action, the Commission shall institute proceedings under 
Section 19(b)(2)(B) \21\ of the Act to determine whether the proposed 
rule change should be approved or disapproved.
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    \21\ 15 U.S.C. 78s(b)(2)(B).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

    <bullet> Use the Commission's internet comment form (<a href="https://www.sec.gov/rules/sro.shtml">https://www.sec.gov/rules/sro.shtml</a>); or
    <bullet> Send an email to <a href="/cdn-cgi/l/email-protection#d6a4a3bab3fbb5b9bbbbb3b8a2a596a5b3b5f8b1b9a0"><span class="__cf_email__" data-cfemail="98eaedf4fdb5fbf7f5f5fdf6ecebd8ebfdfbb6fff7ee">[email&#160;protected]</span></a>. Please include 
file number SR-NYSE-2025-18 on the subject line.

Paper Comments

    <bullet> Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE, Washington, DC 20549-1090.

All submissions should refer to file number SR-NYSE-2025-18. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's internet website (<a href="https://www.sec.gov/rules/sro.shtml">https://www.sec.gov/rules/sro.shtml</a>). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for website viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE, 
Washington, DC 20549, on official business days between the hours of 10 
a.m. and 3 p.m. Copies of the filing also will be available for 
inspection and copying at the principal office of the Exchange. Do not 
include personal identifiable information in submissions; you should 
submit only information that you wish to make available publicly. We 
may redact in part or withhold entirely from publication submitted 
material that is obscene or subject to copyright protection. All 
submissions should refer to file number SR-NYSE-2025-18 and should be 
submitted on or before June 26, 2025.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\22\
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    \22\ 17 CFR 200.30-3(a)(12).
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Stephanie J. Fouse,
Assistant Secretary.
[FR Doc. 2025-10197 Filed 6-4-25; 8:45 am]
BILLING CODE 8011-01-P


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