Rule2024-28399

Telemarketing Sales Rule

Primary source

Metadata and text below are from the Federal Register, a public-domain U.S. government work. Always verify the official published version before relying on it for any legal matter.

Published
December 10, 2024
Effective
January 9, 2025

Issuing agencies

Federal Trade Commission

Abstract

The Federal Trade Commission ("FTC" or "Commission") adopts amendments to the Telemarketing Sales Rule ("TSR" or "Rule") that extend the Rule's applicability to inbound telemarketing calls in response to an advertisement through any medium or direct mail solicitation in which technical support products or services are offered for sale.

Full Text

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<title>Federal Register, Volume 89 Issue 237 (Tuesday, December 10, 2024)</title>
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[Federal Register Volume 89, Number 237 (Tuesday, December 10, 2024)]
[Rules and Regulations]
[Pages 99069-99076]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2024-28399]


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FEDERAL TRADE COMMISSION

16 CFR Part 310

RIN 3084-AB19


Telemarketing Sales Rule

AGENCY: Federal Trade Commission.

ACTION: Final rule.

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SUMMARY: The Federal Trade Commission (``FTC'' or ``Commission'') 
adopts amendments to the Telemarketing Sales Rule (``TSR'' or ``Rule'') 
that extend the Rule's applicability to inbound telemarketing calls in 
response to an advertisement through any medium or direct mail 
solicitation in which technical support products or services are 
offered for sale.

DATES: The amendments are effective January 9, 2025.

ADDRESSES: Relevant portions of the record of this proceeding, 
including this document, are available at <a href="https://www.ftc.gov">https://www.ftc.gov</a>.

FOR FURTHER INFORMATION CONTACT: Benjamin R. Davidson, (202) 326-3055, 
<a href="/cdn-cgi/l/email-protection#7d1f191c0b14190e12133d1b091e531a120b"><span class="__cf_email__" data-cfemail="c3a1a7a2b5aaa7b0acad83a5b7a0eda4acb5">[email&#160;protected]</span></a>, or Patricia Hsue, (202) 326-3132, <a href="/cdn-cgi/l/email-protection#65150d161000250311064b020a13"><span class="__cf_email__" data-cfemail="98e8f0ebedfdd8feecfbb6fff7ee">[email&#160;protected]</span></a>, 
Division of Marketing Practices, Bureau of Consumer Protection, Federal 
Trade Commission, 600 Pennsylvania Avenue NW, Mail Stop CC-6316, 
Washington, DC 20580.

SUPPLEMENTARY INFORMATION: This document states the basis and purpose 
for the Commission's decision to adopt amendments to the TSR that were 
proposed and published for public comment in the Federal Register on 
April 16, 2024, in a notice of proposed rulemaking (``2024 NPRM'').\1\ 
The Commission has carefully reviewed and considered the entire record 
on the issues presented in this rulemaking proceeding. The record 
includes 25 public comments submitted by a variety of interested 
parties, none of which opposed the issuance of a final rule amending 
the TSR to cover technical support calls made by consumers in response 
to solicitations. The Commission has decided to adopt, with one 
modification, the proposed amendments to the TSR that are intended to 
address consumer injury from deceptive technical support scams.
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    \1\ 89 FR 26798 (Apr. 16, 2024). This document also concludes 
the ongoing Regulatory Review.
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I. Background

    Congress enacted the Telemarketing and Consumer Fraud and Abuse 
Prevention Act (``Telemarketing Act'' or ``Act'') in 1994 to curb 
abusive telemarketing practices and provide key anti-fraud and privacy 
protections to consumers.\2\ The Act directed the Commission to adopt a 
rule prohibiting deceptive or abusive telemarketing practices.\3\ 
Pursuant to the Act, the Commission promulgated the TSR on August 23, 
1995.\4\
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    \2\ Public Law 103-297, 108 Stat. 1545 (1997) (codified as 
amended at 15 U.S.C. 6101-6108).
    \3\ 15 U.S.C. 6102(a)(1).
    \4\ See Statement of Basis and Purpose and Final Rule 
(``Original TSR''), 60 FR 43842 (Aug. 23, 1995).
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    The Rule prohibits deceptive or abusive telemarketing practices, 
such as misrepresenting several categories of material information or 
making false or misleading statements to induce a person to pay for a 
good or service.\5\ The Rule also requires sellers and telemarketers to 
make specific disclosures and keep certain records of their 
telemarketing activities.\6\
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    \5\ See, e.g., 16 CFR 310.3(a); see also Original TSR, 60 FR 
43848-51.
    \6\ See, e.g., 16 CFR 310.3(a)(1), 310.5; see also Original TSR, 
60 FR 43846-48, 43851, 43857.
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    Since 1995, the Commission has amended the Rule on five occasions: 
(1) in 2003 to create the National Do Not Call (``DNC'') Registry and 
extend the Rule to telemarketing calls soliciting charitable 
contributions (``charity calls''); \7\ (2) in 2008 to prohibit 
prerecorded messages (``robocalls'') in sales calls and charity calls; 
\8\ (3) in 2010 to ban the telemarketing of debt relief services 
requiring an advance fee; \9\ (4) in 2015 to bar the use in 
telemarketing of certain payment mechanisms widely used in fraudulent 
transactions; \10\ and (5) in 2024 to modify the Rule's recordkeeping 
requirements and prohibit deception in calls between businesses.\11\
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    \7\ See Statement of Basis and Purpose and Final Amended Rule 
(``2003 TSR Amendments''), 68 FR 4580 (Jan. 29, 2003) (adding Do Not 
Call Registry, charitable solicitations, and other provisions). The 
Telemarketing Act was amended in 2001 to extend its coverage to 
telemarketing calls seeking charitable contributions. See Uniting 
and Strengthening America by Providing Appropriate Tools Required to 
Intercept and Obstruct Terrorism Act (``USA PATRIOT Act''), Public 
Law 107-56, 115 Stat. 272 (Oct. 26, 2001) (adding charitable 
contribution to the definition of telemarketing and amending the Act 
to require certain disclosures in calls seeking charitable 
contributions).
    \8\ See Statement of Basis and Purpose and Final Rule Amendments 
(``2008 TSR Amendments''), 73 FR 51164 (Aug. 29, 2008) (addressing 
the use of robocalls).
    \9\ See Statement of Basis and Purpose and Final Rule Amendments 
(``2010 TSR Amendments''), 75 FR 48458 (Aug. 10, 2010) (adding debt 
relief provisions, including a prohibition on misrepresenting 
material aspects of debt relief services in Sec.  310.3(a)(2)(x)). 
The Commission subsequently published technical corrections to Sec.  
310.4 of the TSR. 76 FR 58716 (Sept. 22, 2011).
    \10\ See Statement of Basis and Purpose and Final Rule 
Amendments (``2015 TSR Amendments''), 80 FR 77520 (Dec. 14, 2015) 
(prohibiting the use of remotely created checks and payment orders, 
cash-to-cash money transfers, and cash reload mechanisms).
    \11\ See Statement of Basis and Purpose and Final Rule 
Amendments (``2024 Amendments''), 89 FR 26760 (Apr. 16, 2024).
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II. Overview of the Proposed Amendments to the TSR

    The Rule exempts from its coverage certain calls that consumers 
make to telemarketers, known as inbound calls.\12\ The Rule generally 
exempts inbound calls that are: (1) not the result of any solicitation, 
(2) in response to certain advertisements, and (3) in response to a 
direct mail solicitation that contains certain information.\13\ 
However, the exemptions for inbound calls contain exclusions for 
certain types of calls that are often deceptive, such as inbound calls 
relating to investment opportunities, debt relief services, and prize 
promotions.\14\ In the 2024 NPRM, the Commission proposed covering 
inbound telemarketing of technical support services (or tech support) 
in the Rule (i.e., adding it to the exclusions identified in Sec.  
310.6(b)(5) and (6)) because of the harm associated with telemarketing 
these products and services.\15\
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    \12\ See 16 CFR 310.6(b)(4) through (6).
    \13\ Id.
    \14\ Id.
    \15\ 2024 NPRM, 89 FR 26798.
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A. Tech Support

    Tech support scams consistently generate large numbers of consumer 
complaints.\16\ The scams can begin in a variety of ways. Sometimes the 
scammer places an outbound call to consumers warning them that their 
computers have been infected.\17\ Other scammers use deceptive computer 
pop-up messages that claim the consumer's computer has a problem and 
direct the consumer to call a phone number to fix the errors.\18\ Still 
other scammers place advertisements with search engines that appear 
when consumers search for their computer company's tech support 
telephone number.\19\ And sometimes,

[[Page 99070]]

scammers pay computer security software companies so that when 
consumers call to activate their service, they reach the scammer and 
are pitched additional and unnecessary products and services.\20\ Once 
consumers connect with the scammer, whether through outbound 
telemarketing or inbound telemarketing, the scammers deceive consumers 
about a variety of problems with their computers and persuade consumers 
to purchase subscription tech support services or software that they do 
not need.\21\
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    \16\ See FTC Consumer Sentinel Network Databook 2023 at 87, 
available at <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/CSN-Annual-Data-Book-2023.pdf">https://www.ftc.gov/system/files/ftc_gov/pdf/CSN-Annual-Data-Book-2023.pdf</a> (last visited Sept. 5, 2024).
    \17\ See, e.g., Prepared Statement of the Federal Trade 
Commission Before the United States Senate Special Committee on 
Aging on Combatting Technical Support Scams (``Tech Support 
Testimony''), at 3-5 (Oct. 21, 2015), available at <a href="https://www.ftc.gov/system/files/documents/public_statements/826561/151021techsupporttestimony.pdf">https://www.ftc.gov/system/files/documents/public_statements/826561/151021techsupporttestimony.pdf</a> (last visited Sept. 5, 2024).
    \18\ Id.
    \19\ Id; see also Complaint, FTC v. Click4Support, LLC, No. 15-
cv-05777-SD, at 9-10 (E.D. Pa. Oct. 26, 2015), available at <a href="https://www.ftc.gov/system/files/documents/cases/151113click4supportcmpt.pdf">https://www.ftc.gov/system/files/documents/cases/151113click4supportcmpt.pdf</a> 
(last visited Sept. 5, 2024) (``Click4Support'').
    \20\ See Complaint, FTC v. Inbound Call Experts, No. 9:14-cv-
81935 (S.D. Fla. Nov. 19, 2014), available at <a href="https://www.ftc.gov/system/files/documents/cases/141119icecmpt.pdf">https://www.ftc.gov/system/files/documents/cases/141119icecmpt.pdf</a> (last visited Sept. 
5, 2024) (``Inbound Call Experts'').
    \21\ Tech Support Testimony at 3.
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    Although tech support scams have typically targeted consumers 
looking for help with computers, tech support scams also target 
consumers looking for help with other electronic devices, such as 
cellular phones and smart home devices. News stories report on 
consumers encountering tech support scams when they search for help 
with their iPhones,\22\ receive pop-up messages on their iPads,\23\ or 
look for support for their Kindle tablets.\24\ In August 2022, Amazon 
filed a lawsuit alleging that a deceptive tech support operation 
targeted consumers who were seeking help with their smart home 
doorbells and streaming video services.\25\
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    \22\ ``Woman loses $1,500 to fake Apple Customer Service Scam,'' 
WCPO ABC 9, Cincinnati, (May 20, 2022), available at <a href="https://www.wcpo.com/money/consumer/dont-waste-your-money/woman-loses-1-500-to-fake-apple-customer-service-scam">https://www.wcpo.com/money/consumer/dont-waste-your-money/woman-loses-1-500-to-fake-apple-customer-service-scam</a> (last visited Sept. 5, 2024).
    \23\ ``Computer scam costs 2 older Pittsburgh women thousands of 
dollars, police warn,'' CBS News, Pittsburgh (Feb. 20, 2024) 
available at <a href="https://www.cbsnews.com/pittsburgh/news/pittsburgh-scam-tech-support-bitcoin-older-residents-targeted">https://www.cbsnews.com/pittsburgh/news/pittsburgh-scam-tech-support-bitcoin-older-residents-targeted</a> (last visited 
Sept. 5, 2024).
    \24\ ``Don't get Scammed by Fake Amazon Kindle and Fire Tablet 
Support Sites'' (Feb. 22, 2016), available at <a href="https://blog.the-ebook-reader.com/2016/02/22/dont-get-scammed-by-fake-amazon-kindle-and-fire-tablet-support-sites/">https://blog.the-ebook-reader.com/2016/02/22/dont-get-scammed-by-fake-amazon-kindle-and-fire-tablet-support-sites/</a> (last visited Sept. 5, 2024).
    \25\ <a href="http://Amazon.com">Amazon.com</a>, Inc. v. Pionera, Inc., No. 2:22-cv-1491 (E.D. 
Cal. Aug. 23, 2022).
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    Consumer complaints about tech support scams have increased 
dramatically over the last few years, ranging from approximately 40,000 
complaints in 2017 to more than 90,000 complaints in 2023.\26\ In 2023, 
consumers reported losing approximately $242 million to these scams, 
with a median loss of $1,400.\27\
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    \26\ FTC Consumer Sentinel Network Databook 2023 at 87.
    \27\ See <a href="https://public.tableau.com/app/profile/federal.trade.commission/viz/shared/GW63DJFGP">https://public.tableau.com/app/profile/federal.trade.commission/viz/shared/GW63DJFGP</a> (last visited Sept. 5, 
2024).
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    Moreover, tech support scams disproportionately harm older 
consumers. In 2023, consumers 60 years of age and older were six times 
more likely to report a financial loss to tech support scams compared 
to younger consumers.\28\ Analysis of consumer fraud reports confirm 
that a disproportionate number of older consumers have reported losing 
money to tech support scams. From 2015 to 2018, older consumers filed 
more reports on tech support scams than on any other fraud 
category.\29\
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    \28\ See 2023 Protecting Older Consumers Report at 29, available 
at <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/p144400olderadultsreportoct2023.pdf">https://www.ftc.gov/system/files/ftc_gov/pdf/p144400olderadultsreportoct2023.pdf</a> (last visited Sept. 5, 2024). In 
2022, older consumers were five times as likely to report a 
financial loss to tech support scams. See 2022 Protecting Oder 
Consumers Report at 31, available at <a href="https://www.ftc.gov/reports/protecting-older-consumers-2021-2022-report-federal-trade-commission">https://www.ftc.gov/reports/protecting-older-consumers-2021-2022-report-federal-trade-commission</a> 
(last visited Sept. 5, 2024). In 2020, older consumers were six 
times as likely to report a financial loss to tech support scams as 
compared to younger consumers.
    \29\ Data Spotlight, Older adults hit hardest by tech support 
scams (March 7, 2019), available at <a href="https://www.ftc.gov/news-events/data-visualizations/data-spotlight/2019/03/older-adults-hardest-hit-tech-support-scams">https://www.ftc.gov/news-events/data-visualizations/data-spotlight/2019/03/older-adults-hardest-hit-tech-support-scams</a> (last visited Oct. 17, 2024); see also FTC Report 
to Congress, Protecting Older Consumers, 2018-2019 (``2019 
Protecting Older Consumers Report'') at 5 (Oct. 18, 2019), available 
at <a href="https://www.ftc.gov/reports/protecting-older-consumers-2018-2019-report-federal-trade-commission">https://www.ftc.gov/reports/protecting-older-consumers-2018-2019-report-federal-trade-commission</a> (last visited Sept. 5, 2024). In 
2021, reports of online shopping frauds and business imposter frauds 
were the top fraud complaint for older consumers, with tech support 
scams dropping to third. 2022 Protecting Older Consumers Report, at 
31. Older consumers, however, are disproportionately more likely to 
lose money to tech support scams. Id.
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    The Commission has responded to tech support scams through consumer 
education and law enforcement actions. For consumer education, the 
Commission has issued guidance to consumers including ``New tech 
support scammers want your life savings,'' \30\ ``How to Spot, Avoid, 
and Report Tech Support Scams,'' \31\ and ``Keep tech support strangers 
out of your computer.'' \32\ The Commission has also responded to 
particular tech support campaigns with consumer education such as 
``Fake Calls from Apple and Amazon Support: What you need to know,'' 
\33\ ``No gift cards for tech support scammers,'' \34\ and ``FTC asking 
for access to your computer? It's a scam.'' \35\ Other government 
agencies and consumer organizations have also issued guidance on tech 
support scams.\36\
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    \30\ ``New tech support scammers want your life savings'' (Mar. 
7, 2024), available at <a href="https://consumer.ftc.gov/consumer-alerts/2024/03/new-tech-support-scammers-want-your-life-savings">https://consumer.ftc.gov/consumer-alerts/2024/03/new-tech-support-scammers-want-your-life-savings</a> (last 
visited Sept. 5, 2024).
    \31\ ``How to Spot, Avoid, and Report Tech Support Scams'' 
(Sept. 6, 2022), available at <a href="https://consumer.ftc.gov/articles/how-spot-avoid-and-report-tech-support-scams">https://consumer.ftc.gov/articles/how-spot-avoid-and-report-tech-support-scams</a> (last visited Sept. 5, 
2024).
    \32\ ``Keep tech support strangers out of your computer'' (Mar. 
7, 2019), available at <a href="https://consumer.ftc.gov/consumer-alerts/2019/03/keep-tech-support-strangers-out-your-computer">https://consumer.ftc.gov/consumer-alerts/2019/03/keep-tech-support-strangers-out-your-computer</a> (last visited 
Sept. 5, 2024).
    \33\ ``Fake Calls from Apple and Amazon Support: What you need 
to know'' (Dec. 3, 2020), available at <a href="https://consumer.ftc.gov/consumer-alerts/2020/12/fake-calls-apple-and-amazon-support-what-you-need-know">https://consumer.ftc.gov/consumer-alerts/2020/12/fake-calls-apple-and-amazon-support-what-you-need-know</a> (last visited Sept. 5, 2024).
    \34\ ``No gift cards for tech support scammers'' (June 6, 2018), 
available at <a href="https://consumer.ftc.gov/consumer-alerts/2018/06/no-gift-cards-tech-support-scammers">https://consumer.ftc.gov/consumer-alerts/2018/06/no-gift-cards-tech-support-scammers</a> (last visited Sept. 5, 2024).
    \35\ ``FTC asking for access to your computer? It's a scam'' 
(Apr. 6, 2018), available at <a href="https://consumer.ftc.gov/consumer-alerts/2018/04/ftc-asking-access-your-computer-its-scam">https://consumer.ftc.gov/consumer-alerts/2018/04/ftc-asking-access-your-computer-its-scam</a> (last 
visited Sept. 5, 2024).
    \36\ See, e.g., AARP, ``How to Get Good Tech Support'' (Jan. 3, 
2022), available at <a href="https://www.aarp.org/home-family/personal-technology/info-2021/tips-for-getting-tech-support.html">https://www.aarp.org/home-family/personal-technology/info-2021/tips-for-getting-tech-support.html</a> (last 
visited June 23, 2023); Consumer Financial Protection Bureau, ``What 
you should do about tech support scams'' (Jan. 21, 2021), available 
at <a href="https://www.consumerfinance.gov/about-us/blog/what-you-should-know-about-tech-support-scams/">https://www.consumerfinance.gov/about-us/blog/what-you-should-know-about-tech-support-scams/</a> (last visited Sept. 5, 2024).
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    In addition to consumer education, the Commission and other State 
and Federal law enforcement partners have brought a multitude of 
actions against tech support scammers. For example, on May 12, 2017, 
the Commission announced ``Operation Tech Trap'' which consisted of 29 
law enforcement actions brought by the Commission and other law 
enforcement agencies against tech support schemes.\37\ On March 7, 
2019, the Department of Justice announced the largest-ever elder fraud 
sweep, which focused on tech-support scams and involved actions against 
``more than 260 defendants from around the globe who victimized more 
than two million Americans.'' \38\ In addition, the Commission has 
filed numerous tech support cases outside the scope of such coordinated 
law enforcement sweeps.\39\
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    \37\ Press Release, FTC and Federal, State and International 
Partners Announce Major Crackdown on Tech Support Scams (May 12, 
2017), available at <a href="https://www.ftc.gov/news-events/press-releases/2017/05/ftc-federal-state-international-partners-announce-major-crackdown">https://www.ftc.gov/news-events/press-releases/2017/05/ftc-federal-state-international-partners-announce-major-crackdown</a> (last visited Sept. 5, 2024).
    \38\ Press Release, Justice Department Coordinates Largest-Ever 
Nationwide Elder Fraud Sweep (Mar. 7, 2019), available at <a href="https://www.justice.gov/opa/pr/justice-department-coordinates-largest-ever-nationwide-elder-fraud-sweep-0">https://www.justice.gov/opa/pr/justice-department-coordinates-largest-ever-nationwide-elder-fraud-sweep-0</a> (last visited Sept. 5, 2024).
    \39\ See, e.g., FTC v. Restoro Cyprus Ltd., No. 1:24-cv-754 
(D.D.C. Mar. 14, 2024) (complaint alleging that tech support 
scammers took tens of millions of dollars from consumers through 
pop-ups and internet ads), available at <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/1-ComplaintagainstRestoro.pdf">https://www.ftc.gov/system/files/ftc_gov/pdf/1-ComplaintagainstRestoro.pdf</a> (last visited Sept. 
5, 2024); United States v. Nexway SASU, No. 1:23-cv-900 (D.D.C. Apr. 
3, 2023) (complaint alleging that Nexway provided payment processing 
services for several deceptive tech support operations), available 
at <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/nexway-complaint.pdf">https://www.ftc.gov/system/files/ftc_gov/pdf/nexway-complaint.pdf</a> 
(last visited Sept. 5, 2024); FTC v. RevenueWire, Inc., No. 1:20-cv-
1032 (D.D.C. April 21, 2020) (complaint alleging that companies to 
which RevenueWire provided payment processing services used pop-up 
dialog boxes that claimed to have detected computer infections and 
directed consumers to call a 1-800 number), available at <a href="https://www.ftc.gov/system/files/documents/cases/revcomp3.pdf">https://www.ftc.gov/system/files/documents/cases/revcomp3.pdf</a> (last visited 
Sept. 5, 2024); FTC v. Boost Software, Inc., No. 14-cv-81397 (S.D. 
Fla. Nov. 10, 2014), available at <a href="https://www.ftc.gov/system/files/documents/cases/141119vastboostcmpt.pdf">https://www.ftc.gov/system/files/documents/cases/141119vastboostcmpt.pdf</a> (last visited Sept. 5, 
2024); Click4Support; Inbound Call Experts.

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[[Page 99071]]

    While the Commission has sued tech support scams for engaging in 
deceptive practices under the TSR where applicable, the Commission has 
also brought cases under the FTC Act alone if the telemarketer's 
practices could arguably fall within an exemption to the TSR. In FTC v. 
PCCare247, for example, the Commission used the FTC Act to seek 
monetary relief from a tech support operation that placed deceptive 
online advertisements to induce consumers to place inbound calls.\40\ 
The calls at issue in PCCare 247 may have fallen outside of the Rule to 
the extent they were telephone calls initiated by a consumer in 
response to an advertisement.\41\ Similarly, in FTC v. Vylah Tec LLC, 
the Commission used the FTC Act to seek monetary relief from a tech 
support operation that lured consumers by placing deceptive pop-up 
messages warning consumers that their computers had been infected with 
viruses.\42\ The calls at issue in Vylah Tec may have fallen outside 
the Rule if a court were to have determined that pop-up messages are a 
form of advertisement or a direct mail solicitation under the Rule.\43\
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    \40\ Complaint, FTC v. PCCare247, Inc., No. 12-cv-7189 (S.D.N.Y. 
Oct. 3, 2012) (``PCCare247''), available at <a href="https://www.ftc.gov/sites/default/files/documents/cases/2012/10/121003pccarecmpt.pdf">https://www.ftc.gov/sites/default/files/documents/cases/2012/10/121003pccarecmpt.pdf</a> 
(last visited Sept. 5, 2024) (``PCCare247'').
    \41\ See 16 CFR 310.6(b)(5). Even if the consumer's call was in 
response to an advertisement, the Rule would apply to instances of 
upselling included in the call. Id. at Sec.  310.6(b)(5)(iii). If, 
for example, the consumer initiated a call for technical support 
with their computer and the consumer was pitched additional software 
products or computer services, that transaction would likely be an 
upsell under the Rule.
    \42\ See Complaint, FTC v. Vylah Tec LLC, No. 17-cv-228-FtM-
99MRM (M.D. Fla. May 17, 2017) (``Vylah Tec''), available at <a href="https://www.ftc.gov/system/files/documents/cases/162_3253_vylah_tec_llc_complant.pdf">https://www.ftc.gov/system/files/documents/cases/162_3253_vylah_tec_llc_complant.pdf</a> (last visited Sept. 5, 2024).
    \43\ In an abundance of caution, the Commission pursued its 
claim regarding the pop-ups under section 5 of the FTC Act, 15 
U.S.C. 45. The Commission, however, does not believe such pop-up 
messages are exempt under the Rule. The exemption in Sec.  
310.6(b)(5) ``applies to calls in response to television 
commercials, infomercials, home shopping programs, magazine and 
newspaper advertisements, and other forms of mass media advertising 
solicitation. . . . In the Commission's experience, calls responding 
to general media advertising do not typically involve the forms of 
deception and abuse the Act seeks to stem.'' 60 FR 43860. The 
Commission also generally has not observed pop-up messages that 
contained the disclosures necessary to fall within the exemption for 
direct mail solicitations.
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    Prior to April 2021, the Commission routinely relied upon section 
13(b) of the FTC Act, 15 U.S.C. 53(b), to obtain monetary relief for 
consumers injured by conduct that fell outside the scope of the Rule, 
such as the conduct described in the preceding paragraph. The Supreme 
Court's decision in AMG Capital Management, LLC v. FTC, held the 
Commission could not obtain monetary relief under section 13(b).\44\ As 
a result, the Commission is now constrained in its ability to redress 
consumers harmed by tech support scams whose deceptive business 
practices arguably fall beyond the reach of the Rule. Amending the 
Rule, by adding tech support services to the list of exclusions from 
the inbound call exemption, will clarify that all tech support scams 
are potentially subject to the Rule, and allow the Commission to 
redress consumer injuries under section 19(a)(1) of the FTC Act, 15 
U.S.C. 57b(a)(1).
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    \44\ See AMG Cap. Mgmt., LLC v. FTC, 141 S. Ct. 1341, 1352 
(2021).
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B. Overview of Public Comments

    The Commission has carefully reviewed and analyzed the record 
developed in this proceeding. The Commission received 25 comments, 24 
of which were either from individual consumers or anonymous commenters. 
Of the individual and anonymous comments, one comment from a former 
tech support employee supported the proposal and noted that it does not 
burden employees.\45\ The rest of the 24 individual and anonymous 
comments did not respond to the questions in the 2024 NPRM. The 
comments ranged from requesting a complete ban of telemarketing, to 
consumers expressing frustration at the volume of unwanted 
telemarketing calls they receive.
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    \45\ We cite public comments by the name of the commenting 
organization or individual. See Kilmer 2024-27.
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    The Electronic Privacy and Information Center and the National 
Consumer Law Center (on behalf of its low-income clients) (``EPIC and 
NCLC'') submitted a comment that recommended several additional 
amendments to the Rule and requested several clarifications.\46\ First, 
EPIC and NCLC recommended that the definition of tech support be 
modified to explicitly include repair to software programs or 
applications in addition to electronic devices.\47\ The Commission's 
definition of tech support, which applies to ``any device on which code 
can be downloaded, installed, run, or otherwise used,'' is intended to 
include problems with software or applications on those devices. The 
definition is not limited to the physical device itself, or the 
hardware components of the device, and the Commission's law enforcement 
experience shows that tech support scammers often tell consumers that 
problems exist with the programs on their electronic devices. For 
example, some tech support scams tell consumers that particular 
software programs are malfunctioning.\48\ Other tech support scams warn 
consumers that they have inadvertently installed malicious programs on 
their computers.\49\ Still other scams begin with an offer to help 
consumers with software applications, such as help resetting email 
passwords.\50\ To avoid any potential confusion, the Commission will 
modify the definition to explicitly include software, as discussed 
below.
---------------------------------------------------------------------------

    \46\ See EPIC and NCLC 2024-25 (``EPIC and NCLC'').
    \47\ EPIC and NCLC at 4.
    \48\ See Click4Support at 4.
    \49\ See Inbound Call Experts at 11.
    \50\ See Complaint, FTC v. Elite IT Partners, Inc., No. 2:19-cv-
125 (D. Utah Feb. 25, 2019), available at <a href="https://www.ftc.gov/system/files/documents/cases/elite_dkt_1_complaint_3-7-19.pdf">https://www.ftc.gov/system/files/documents/cases/elite_dkt_1_complaint_3-7-19.pdf</a> (last 
visited Sept. 5, 2024) (``Elite IT'').
---------------------------------------------------------------------------

    Second, EPIC and NCLC suggested that the definition of tech support 
be modified to note that the term device ``specifically include[s] the 
performance or security of both hardware components and firmware used 
in conjunction with the device, even if the telemarketer does not 
reference the device through which those components may be used.'' \51\ 
The Commission does not believe that EPIC and NCLC's proposed change is 
necessary because the unmodified term ``device'' includes all parts of 
the device such as hardware or firmware regardless of whether those 
components are specifically referenced.
---------------------------------------------------------------------------

    \51\ EPIC and NCLC at 4.
---------------------------------------------------------------------------

    Third, EPIC and NCLC suggested that the definition of tech support 
be modified to include ``offers for insurance, extended warranty, or 
similar plans for device software.'' \52\ Many tech support scams sell 
consumers long-term and continuity programs that will purportedly 
repair devices in the future if other problems arise.\53\ The 
definition

[[Page 99072]]

of tech support encompasses such products because it includes a 
``plan'' or ``program'' to ``repair, maintain, or improve the 
performance or security of any device.'' To the extent EPIC and NCLC 
suggest that the Commission explicitly extend the definition to cover 
insurance or warranty plans that replace the device rather than repair, 
maintain or improve the device, the Commission declines to do so. The 
Commission has not encountered tech support scams that sell only 
insurance or warranties to replace a device rather than repair a 
device. As such, the Commission does not believe the record supports 
such an extension or that one is necessary. The Commission notes, 
however, that the current definition does reach warranties or similar 
plans that are offered to repair, maintain, or improve the performance 
of devices.\54\
---------------------------------------------------------------------------

    \52\ EPIC and NCLC at 4.
    \53\ Complaint, FTC v. Pecon Software Ltd., No 12-cv-7186 
(S.D.N.Y. Sep 24, 2012), available at <a href="https://www.ftc.gov/sites/default/files/documents/cases/2012/10/121003peconcmpt.pdf">https://www.ftc.gov/sites/default/files/documents/cases/2012/10/121003peconcmpt.pdf</a> (last 
visited Sept. 5, 2024); Elite IT at 13.
    \54\ EPIC and NCLC also requested that the Commission make 
additional clarifications to the FTC's Business Guidance, 
``Complying with the Telemarketing Sales Rule'' available at <a href="https://www.ftc.gov/business-guidance/resources/complying-telemarketing-sales-rule">https://www.ftc.gov/business-guidance/resources/complying-telemarketing-sales-rule</a> (last visited Sept. 5, 2024). The Commission will not 
respond to these suggestions because the content of the business 
guidance is not related to the ongoing rulemaking.
---------------------------------------------------------------------------

III. Final Amended Rule

A. Definition of Technical Support Service

    The final rule defines technical support service as any plan, 
program, software, or service that is marketed to repair, maintain, or 
improve the performance or security of any device on which code can be 
downloaded, installed, run, or otherwise used, such as a computer, 
smartphone, tablet, or smart home product, including any software or 
application run on such device. This definition has one modification 
from the definition proposed in the 2024 NPRM. It adds the phrase ``any 
software or application run on such device'' to avoid any potential 
confusion as to whether tech support services or products that are 
related only to software or applications are covered by the Rule.
    This definition is drafted broadly because, in the Commission's 
experience, tech support scams have evolved with changes in consumer 
behavior and technology, and will continue to evolve. While drafted to 
be flexible to evolving schemes, the definition's focus on a type of 
plan or service marketed in a particular manner provides specificity 
regarding its coverage.
    The definition of tech support also excludes ``any plan, program, 
software, or service in which the person providing the repair, 
maintenance, or improvement obtains physical possession of the device 
being repaired.'' In the Commission's experience, tech support scams 
typically do not involve situations where the repair includes physical 
interaction with the device, such as replacing a computer hard drive or 
repairing a broken phone screen.\55\ Whether this interaction involves 
face-to-face contact between the consumer and the person providing the 
repair, or the consumer shipping the device to the repair person and 
waiting for a return shipment, the Commission believes that tech 
support scams rarely involve physical repair of electronic devices.\56\ 
The Rule currently exempts calls in which payment is not required until 
``after a face-to-face sales or donation presentation by the seller.'' 
\57\ In creating that exemption, the Commission explained that the 
``occurrence of a face-to-face meeting limits the incidence of 
telemarketing deception and abuse'' because the ``paradigm of 
telemarketing fraud involves an interstate telephone call in which the 
customer has no other direct contact with the caller.'' \58\ Here too, 
the ``paradigm'' of tech support scams involves consumers speaking with 
third parties with whom they have limited contact and often at a time 
when they have been misled to believe that they have a problem with 
their electronic device. Physical in-person repair does not involve the 
same pressures as remote tech support, and it is less conducive to 
scams.
---------------------------------------------------------------------------

    \55\ Tech support scammers sometimes obtain remote access to a 
computer or electronic device. ``Physical possession'' does not 
include such remote access.
    \56\ The Commission's lawsuit against Office Depot is an 
exception to this pattern. See FTC v. Office Depot Inc., 9:19-cv-
80431 (S.D. Fla. Mar. 29, 2019) (alleging that Office Depot and 
<a href="http://Support.com">Support.com</a> deceived consumers who brought their computers into 
Office Depot stores for support services).
    \57\ 16 CFR 310.6(b)(3).
    \58\ Original TSR, 60 FR 43860.
---------------------------------------------------------------------------

B. Requirements for Technical Support Telemarketing Calls

    The final rule adds ``technical support services'' to the 
categories of calls excluded from the TSR's exemptions for inbound 
calls ``in response to an advertisement through any medium'' and 
inbound calls in response to ``a direct mail solicitation,'' including 
email.\59\ The Commission created these exemptions in the Rule based on 
its consideration of four factors: whether Congress intended certain 
types of sales activity to be exempt under the Rule; whether the 
conduct or business in question ``already is regulated extensively by 
Federal or State law''; whether the conduct ``lends itself easily to 
the forms of deception or abuse that the Act is intended to address''; 
and whether requiring business to comply the Rule would be ``unduly 
burdensome weighed against the likelihood that sellers or telemarketers 
engaged in fraud would use an exemption to circumvent Rule coverage.'' 
\60\
---------------------------------------------------------------------------

    \59\ 16 CFR 310.6(b)(5) and (6). For ``direct mail 
solicitations'' to qualify for the exemption, the solicitations must 
``clearly, conspicuously, and truthfully disclose[ ] all material 
information listed in Sec.  310.3(a)(1)'' and contain ``no material 
misrepresentation regarding any item contained in Sec.  310.3(d).''
    \60\ Original TSR, 60 FR 43859.
---------------------------------------------------------------------------

    The Commission decided to create exemptions from the Rule for calls 
in response to advertisements and direct mail solicitation because, in 
the Commission's experience, calls in response to these solicitations 
``do not typically involve the forms of deception and abuse the Act 
seeks to stem.'' \61\ At the same time, the Commission recognized that 
``some deceptive sellers or telemarketers use mass media or general 
advertising to entice their victims to call, particularly in relation 
to the sale of investment opportunities, specific credit-related 
programs'' and other areas.\62\ The Commission decided to exclude 
certain categories of calls from the exemptions given its ``experience 
with the marketing of these deceptive telemarketing schemes.'' \63\ The 
Commission's experience with tech support schemes also supports 
excluding tech support calls from the exemptions for inbound calls in 
response to advertisements and direct mail solicitations.\64\
---------------------------------------------------------------------------

    \61\ Id. 43860.
    \62\ Id.
    \63\ Id.
    \64\ See supra, notes 37-39.
---------------------------------------------------------------------------

    The final rule minimizes the burden on tech support businesses that 
do not engage in deceptive practices. First, tech support calls ``that 
are not the result of any solicitation by a seller, charitable 
organization, or telemarketer'' are still exempt under Sec.  
310.6(b)(5). Under this exemption, as long as the call is not 
solicited, a telephone call initiated by a consumer to the consumer's 
computer manufacturer for technical support or a home security company 
about a disruption to their service due to a device malfunction would 
not be subject to the Rule unless, as part of that transaction, the 
company also engaged in an upsell.\65\
---------------------------------------------------------------------------

    \65\ 16 CFR 310.6(b)(4).
---------------------------------------------------------------------------

    Second, excluding tech support where the person providing the 
service takes physical possession of the device will also limit the 
breadth of the Rule. For

[[Page 99073]]

example, consumer calls to a local repair shop or to the manufacturer 
of their device seeking physical repairs will not be subject to the 
Rule.

IV. Paperwork Reduction Act

    The Rule contains various provisions that constitute information 
collection requirements as defined by 5 CFR 1320.3(c), the definitional 
provision within the Office of Management and Budget (``OMB'') 
regulations implementing the Paperwork Reduction Act (``PRA''). 44 
U.S.C. chapter 35. OMB has approved the Rule's existing information 
collection requirements through April 30, 2027 (OMB Control No. 3084-
0097). The amendment newly requires certain inbound tech support calls 
to comply with the Rule's recordkeeping and disclosure requirements. 
This will increase the PRA burden for sellers or telemarketers as 
detailed below. Accordingly, FTC staff is simultaneously submitting 
this final rule and associated Supporting Statement to OMB for review 
under the PRA.\66\
---------------------------------------------------------------------------

    \66\ This PRA analysis focuses specifically on the information 
collection requirements created by or otherwise affected by the 
amendment.
---------------------------------------------------------------------------

A. Estimated Annual Hours Burden

    The Commission estimates the PRA burden of the proposed amendments 
based on its knowledge of the telemarketing industry and data compiled 
from the Do Not Call Registry. The annual hours of burden for sellers 
or telemarketers will consist of two components: the time required to 
make disclosures and the costs of complying with the Rule's 
recordkeeping requirements.
    First the Commission estimates that the disclosure burden will take 
18,318 hours. The Commission uses the same methodology it has used in 
the past to calculate the disclosure burden for categories of calls 
that are excluded from the TSR's exemptions for inbound calls.\67\ The 
Commission estimates that there are 63,900,000 inbound tech support 
calls per year. To arrive at this figure, the Commission estimates that 
there are 1.8 billion inbound telemarketing calls annually that result 
in sales.\68\ To estimate how many of those calls are for tech support, 
the Commission uses the ratio of tech support complaints to the total 
number of telemarketing complaints it receives, based on the assumption 
that the percentage of total complaints also reflects the percentage of 
total calls. In 2023, there were 91,196 complaints about tech support 
and 2,566,261 fraud complaints.\69\ Thus the Commission estimates 3.55% 
of the inbound calls were related to tech support, i.e., 91,196 / 
2,566,261. That translates to 63,900,000 inbound tech support calls, 
i.e., 3.55% of 1.8 billion.
---------------------------------------------------------------------------

    \67\ See, e.g., Agency Information Collection Activities; 
Proposed Collection; Comment Request; Extension. 87 FR 23179 (Apr. 
19, 2022).
    \68\ Id.
    \69\ See FTC, Consumer Sentinel Network Data Book 2023 at 9, 88.
---------------------------------------------------------------------------

    Staff assumes that there will be no disclosure burden for non-
fraudulent calls because those calls likely already disclose the 
information required by the Rule. Thus, the Rule would create a new 
disclosure burden only on fraudulent calls. Staff estimates that 12.90% 
of telemarketing calls are fraudulent. This estimate is based on 
dividing a Congressional estimate of annual consumer injury from 
telemarketing fraud ($40 billion) \70\ by available data on total 
consumer and business-to-business telemarketing sales ($310.0 billion 
projected for 2016).\71\ Thus, staff estimates that 12.90% of the 
63,900,000 tech support calls are fraudulent, which amounts to 
8,243,100 calls. Staff further assumes that the disclosures take 8 
seconds per call. Thus, the total burden is the number of fraudulent 
calls multiplied by the disclosure burden per call and converted to 
hours (8,243,100 calls x 8 seconds per call / 3,600 to convert to 
hours), or 18,318 hours.
---------------------------------------------------------------------------

    \70\ House Committee on Government Operations, The Scourge of 
Telemarketing Fraud: What Can Be Done Against It, H.R. Rep. 421, 
102nd Cong., 1st Sess. at 7 (Dec. 18, 1991). The Federal Bureau of 
Investigation (FBI) believes that this estimate overstates 
telemarketing fraud losses as a result of its investigations and 
closings of once massive telemarketing boiler room operations. See 
FBI, A Byte Out of History: Turning the Tables on Telemarketing 
Fraud (Dec. 8, 2010), available at <a href="https://www.fbi.gov/news/stories/2010/december/telemarketing_120810/telemarketing_120810">https://www.fbi.gov/news/stories/2010/december/telemarketing_120810/telemarketing_120810</a>. See also 
internet Crime Complaint Center, 2020 Annual Report on internet 
Crime (citing $4.1 billion of losses claimed in consumer complaints 
for 2020), available at <a href="https://www.ic3.gov/Media/PDF/AnnualReport/2020_IC3Report.pdf">https://www.ic3.gov/Media/PDF/AnnualReport/2020_IC3Report.pdf</a>.
    \71\ Direct Marketing Association (DMA) 2013 Statistical Fact 
Book (Jan. 2013) at 5 (providing projections up through 2016).
---------------------------------------------------------------------------

    Second, the estimated recordkeeping burden is 92,250 hours. 
Estimating this burden requires estimating how many new telemarketing 
entities will be subject to the TSR when the amendment goes into 
effect. Staff first estimates the number of existing telemarketing 
entities that engage in tech support sales. In calendar year 2023, 
10,350 telemarketing entities accessed the Do Not Call Registry; 
however, 566 were ``exempt'' entities obtaining access to data.\72\ Of 
the non-exempt entities, 6,318 obtained data for a single State. Staff 
assumes that these 6,318 entities are operating solely intrastate, and 
thus would not be subject to the TSR. Therefore, staff estimates that 
approximately 3,466 telemarketing entities (10,350 - 566 exempt - 6,318 
intrastate) are currently subject to the TSR. To estimate the 
percentage of those entities that sell tech support products and 
services, staff again divides the number of telemarketing fraud 
complaints for tech support by the total number of telemarketing fraud 
complaints, i.e., 91,196 / 2,566,261 = 3.55%. Staff then multiplies 
that percentage by the number of telemarketing entities (3,466) to 
produce the estimate that 123 telemarketing entities sell tech support 
products and services.
---------------------------------------------------------------------------

    \72\ See National Do Not Call Registry Data Book for Fiscal Year 
2023 (``Data Book''), available at <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/Do-Not-Call-Data-Book-2023.pdf">https://www.ftc.gov/system/files/ftc_gov/pdf/Do-Not-Call-Data-Book-2023.pdf</a> (last visited Sept. 5, 
2024). An exempt entity is one that, although not subject to the 
TSR, voluntarily chooses to scrub its calling lists against the data 
in the Registry.
---------------------------------------------------------------------------

    When the amendment goes into effect, additional businesses will 
likely be covered by the TSR. For example, tech support companies that 
advertise their products through general advertisements and do not 
engage in upselling may be subject to the Rule for the first time.\73\ 
On the other hand, companies that market through a combination of 
advertisements and outbound telemarketing are already subject to the 
Rule. Companies that receive inbound calls from consumers with 
questions about their products and that engage in upsells of technical 
support services are also already subject to the Rule. The Commission 
estimates that the amendment will increase the number of telemarketing 
entities that receive inbound tech support calls by a factor of 5, 
which would mean that an additional 615 entities (123 x 5) will be 
covered by the Rule.
---------------------------------------------------------------------------

    \73\ 16 CFR 310.6(b)(5).
---------------------------------------------------------------------------

    The Commission estimates that complying with the TSR's current 
recordkeeping requirements requires 150 hours for new entrants to 
develop recordkeeping systems that comply with the TSR, for a total 
annual recordkeeping burden of 92,250 hours (150 x 615).

B. Estimated Annual Labor Costs

    The Commission estimates annual labor costs by applying appropriate 
hourly wage rates to the burden hours described above. The Commission 
estimates that the annual labor cost for disclosures will be $323,130. 
This total is the product of applying an assumed hourly wage of $17.64 
for 18,318 hours

[[Page 99074]]

of disclosures.\74\ The Commission estimates that the annual labor cost 
for recordkeeping will be $2,947,388. This is calculated by applying a 
skilled labor rate of $31.95/hour \75\ to the estimated 150 burden 
hours for the estimated 615 entities that will now be covered by the 
Rule ($31.95 x 150 x 615).
---------------------------------------------------------------------------

    \74\ This figure is derived from the mean hourly wage shown for 
Telemarketers. See ``Occupational Employment and Wages--May 2023,'' 
U.S. Department of Labor, (Apr. 3, 2024) Table 1 (``National 
employment and wage data from the Occupational Employment Statistics 
survey by occupation, May 2023''), available at <a href="https://www.bls.gov/oes/current/oes_nat.htm">https://www.bls.gov/oes/current/oes_nat.htm</a> (last visited Sept. 5, 2024).
    \75\ This figure is derived from the mean hourly wage shown for 
Computer Support Specialists from the U.S. Department of Labor 
source set out in the prior footnote.
---------------------------------------------------------------------------

C. Estimated Annual Non-Labor Costs

    The Commission estimates that the annual non-labor costs per entity 
for recordkeeping are $55 a year, which is derived from $5 for 
electronically storing audio files, and $50 for storing the required 
records. The Commission thus estimates that the annual non-labor costs 
will be $33,855 (615 entries x $55).

V. Regulatory Flexibility Act

    The Regulatory Flexibility Act (``RFA''), as amended by the Small 
Business Regulatory Enforcement Fairness Act of 1996, requires that the 
Commission conduct an analysis of the anticipated economic impact of 
the amendment on small entities.\76\ The RFA requires that the 
Commission provide a Final Regulatory Flexibility Analysis (``FRFA'') 
with a final rule unless the Commission certifies that the rule will 
not have a significant economic impact on a substantial number of small 
entities.\77\
---------------------------------------------------------------------------

    \76\ 5 U.S.C. 601 through 612.
    \77\ 5 U.S.C. 605.
---------------------------------------------------------------------------

    The Commission believes that the final rule will not have a 
significant economic impact upon small entities, nor will it affect a 
substantial number of small businesses. In the Commission's view, the 
final rule should not significantly increase the costs of small 
entities that are sellers or telemarketers. Therefore, based on 
available information, the Commission certifies that the final rule 
will not have a significant economic impact on a substantial number of 
small entities, and hereby provides notice of that certification to the 
Small Business Administration (``SBA''). Nevertheless, because the 
Commission included an IFRA in the NPRM, the Commission has also 
performed an FRFA below.

A. Statement of the Need for, and Objective of, the Rule

    The legal basis for the amendment is the Telemarketing Act, which 
authorizes the Commission to issue rules to prohibit deceptive or 
abusive telemarketing practices.\78\ The Commission is issuing the 
final rule to expressly exclude tech support calls from the exemptions 
for inbound calls by consumers in response to advertisements and direct 
mail solicitations from tech support services. As described in section 
II of this final rule, the amendment is intended to address the 
widespread harm caused by deceptive tech support services, which 
disproportionately impact older consumers compared to younger ones.
---------------------------------------------------------------------------

    \78\ 15 U.S.C. 6102(a)(1).
---------------------------------------------------------------------------

B. Statement of the Significant Issues Raised by the Public Comments in 
Response to the Initial Regulatory Flexibility Analysis, a Statement of 
the Assessment of the Agency of Such Issues, and a Statement of Any 
Changes Made in the Proposed Rule as a Result of Such Comments

    The agency did not receive public comments that responded to the 
initial regulatory flexibility analysis.

C. The Response of the Agency to Any Comments Filed by the Chief 
Counsel for Advocacy of the Small Business Administration in Response 
to the Proposed Rule, and a Detailed Statement of Any Change Made to 
the Proposed Rule in the Final Rule as a Result of the Comments

    The Small Business Administration did not file comments in response 
to the proposed rule.

D. Description and Estimated Number of Small Entities to Which the Rule 
Will Apply

    The amendment to the Rule affects sellers and telemarketers that 
sell technical support services through inbound telemarketing calls 
that are made in response to advertisements and direct mail 
solicitations. As noted in section IV of this final rule (Paperwork 
Reduction Act), staff estimates that there are 615 such entities that 
would be covered by the Rule. For telemarketers, a small business is 
defined by the SBA as one whose average annual receipts do not exceed 
$25.5 million.\79\ Commission staff are unable to determine a precise 
estimate of how many sellers or telemarketers constitute small entities 
as defined by SBA. The Commission sought comment on this issue but did 
not receive any information from commenters.
---------------------------------------------------------------------------

    \79\ Telemarketers are typically classified as ``Telemarketing 
Bureaus and Other contact Centers,'' (NAICS Code 561422). See Table 
of Small Business Size Standards Matched to North American Industry 
Classification System Codes, available at <a href="https://www.sba.gov/sites/sbagov/files/2023-06/Table%20of%20Size%20Standards_Effective%20March%2017%2C%202023%20%282%29.pdf">https://www.sba.gov/sites/sbagov/files/2023-06/Table%20of%20Size%20Standards_Effective%20March%2017%2C%202023%20%282%29.pdf</a> (last visited, Sept. 5, 2024).
---------------------------------------------------------------------------

E. Projected Reporting, Recordkeeping, and Other Compliance 
Requirements, Including Classes of Small Entities and Professional 
Skills Needed To Comply

    The amendment will require sellers and telemarketers that sell 
technical support services through inbound telemarketing calls made in 
response to advertisements and direct mail solicitations to comply with 
the TSR's disclosure and recordkeeping requirements. The small entities 
potentially covered by the amendment will include all such entities 
subject to the Rule. The Commission has described the skills necessary 
to comply with these recordkeeping requirements in section IV of this 
final rule (Paperwork Reduction Act).

F. Significant Alternatives to the Amendment

    The Commission believes that there are no significant alternatives 
to the amendment. The Commission has over many years pursued 
alternatives to the amendment in the form of law enforcement and 
consumer outreach. The continued injury caused by these scams shows 
that the amendment to the Rule is necessary. See section II.A of this 
final rule for more details.
    Additionally, the final rule modified the scope of the definition 
of technical support services by adding the phrase ``any software or 
application run on such device,'' in order to avoid any potential 
confusion as to whether tech support services or products that are 
related only to software or applications are covered by the Rule. This 
definition is still otherwise drafted broadly because, in the 
Commission's experience, tech support scams have evolved with changes 
in consumer behavior and technology and will continue to evolve. But 
while drafted to be flexible to evolving schemes, the definition of 
technical support services focuses on a type of plan or service 
marketed in a particular manner provides specificity regarding its 
coverage. See section III.A of this final rule for more details.
    Lastly, the final rule minimizes the burden on tech support 
businesses that do not engage in deceptive practices. First, tech 
support calls ``that are not the result of any solicitation by a 
seller, charitable organization, or telemarketer'' are still exempt 
under Sec.  310.6(b)(5).

[[Page 99075]]

Second, excluding tech support where the person providing the service 
takes physical possession of the device will also limit the breadth of 
the Rule. See section III.B of this final rule for more details.

VI. Congressional Review Act

    Pursuant to the Congressional Review Act, 5 U.S.C. 801 et seq., the 
Office of
    Information and Regulatory Affairs designated these rule amendments 
as not a ``major rule,'' as defined by 5 U.S.C. 804(2).

List of Subjects in 16 CFR Part 310

    Advertising, Consumer protection, Telephone, Trade practices.

    For the reasons stated above, the Federal Trade Commission amends 
part 310 of title 16 of the Code of Federal Regulations as follows:

PART 310--TELEMARKETING SALES RULE

0
1. The authority for part 310 continues to read as follows:

    Authority:  15 U.S.C. 6101-6108.


0
2. Amend Sec.  310.2 by:
0
a. Redesignating paragraphs (gg) through (ii) as paragraphs (hh) 
through (jj); and
0
b. Adding new paragraph (gg).
    The addition reads as follows:


Sec.  310.2  Definitions.

* * * * *
    (gg) Technical support service means any plan, program, software, 
or service that is marketed to repair, maintain, or improve the 
performance or security of any device on which code can be downloaded, 
installed, run, or otherwise used, such as a computer, smartphone, 
tablet, or smart home product, including any software or application 
run on such device. Technical support service does not include any 
plan, program, software, or service in which the person providing the 
repair, maintenance, or improvement obtains physical possession of the 
device being repaired.
* * * * *

0
3. Amend Sec.  310.6 by revising paragraphs (b)(5)(i) and (b)(6)(i) to 
read as follows:


Sec.  310.6  Exemptions.

* * * * *
    (b) * * *
    (5) * * *
    (i) Calls initiated by a customer or donor in response to an 
advertisement relating to investment opportunities, debt relief 
services, technical support services, business opportunities other than 
business arrangements covered by the Franchise Rule or Business 
Opportunity Rule, or advertisements involving offers for goods or 
services described in Sec.  310.3(a)(1)(vi) or Sec.  310.4(a)(2) 
through (4);
* * * * *
    (6) * * *
    (i) Calls initiated by a customer in response to a direct mail 
solicitation relating to prize promotions, investment opportunities, 
debt relief services, technical support services, business 
opportunities other than business arrangements covered by the Franchise 
Rule or Business Opportunity Rule, or goods or services described in 
Sec.  310.3(a)(1)(vi) or Sec.  310.4(a)(2) through (4);
* * * * *
    By direction of the Commission, Commissioner Ferguson dissenting.

April J. Tabor,
Secretary.

    Note:  The following appendix will not appear in the Code of 
Federal Regulations.

Appendix A--Concurring Statement of Commissioner Melissa Holyoak

    Older American adults are squarely in the crosshairs of 
fraudsters that use technical support scams.\1\ So are our 
veterans.\2\ Unfortunately, these ``older adults [are] 
disproportionately impacted by [technical support] scams and are 
five times more likely than younger adults to report losing money to 
them.'' \3\ And financial losses due to such scams have been 
increasing in recent years.\4\ I believe the Commission is at its 
best when it works to address such fraud--the central focus of our 
consumer protection mission, which will continue to be one of my key 
priorities while I serve at the Commission. And the Telemarketing 
Sales Rule (TSR), as amended today, is an extension of the 
Commission's focus on fraud and will ensure that we can protect some 
of America's most vulnerable consumers through more robust 
enforcement. Because today's amendment is sound and will help 
protect some of America's most vulnerable consumers, I concur.\5\
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    \1\ See Report, Fed. Trade Comm'n, Protecting Older Consumers 
2023-2024, at 12-13, 15, 21 (2024), <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/federal-trade-commission-protecting-older-adults-report_102024.pdf">https://www.ftc.gov/system/files/ftc_gov/pdf/federal-trade-commission-protecting-older-adults-report_102024.pdf</a>.
    \2\ See id. at 15; see also Oral Remarks of Commissioner Melissa 
Holyoak, Open Commission Meeting, at 1 (Nov. 14, 2024), <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/holyoak-ocm111424remarks.pdf">https://www.ftc.gov/system/files/ftc_gov/pdf/holyoak-ocm111424remarks.pdf</a>.
    \3\ Report, supra note 1, at 12.
    \4\ Id.
    \5\ I thank the Commission's Division of Marketing Practices for 
their efforts.
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    Elections have consequences. But it is hardly novel policy to 
lawfully amend the long-standing, bipartisan TSR--which Congress, 
not the current Chair, decided the Commission should promulgate and 
enforce--to cover an ongoing and increasing threat to some of the 
most vulnerable in America. And even if this amendment were somehow 
novel policy, it is entirely consistent with President-elect Trump's 
past aggressive anti-fraud policies, along with his ``relentless 
commitment to keep America's seniors safe.'' \6\
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    \6\ Cf., e.g., Remarks by President Trump in Roundtable 
Discussion on Fighting for America's Seniors, The White House (June 
15, 2020) (describing then-President Trump's ``ironclad commitment 
to protecting and caring for America's seniors'' and work to protect 
them from fraud), <a href="https://trumpwhitehouse.archives.gov/briefings-statements/remarks-president-trump-roundtable-discussion-fighting-americas-seniors/">https://trumpwhitehouse.archives.gov/briefings-statements/remarks-president-trump-roundtable-discussion-fighting-americas-seniors/</a>. To my knowledge, no other Commissioner believes 
this amendment is poor policy or inconsistent with our legal 
authorities, or would do anything but help older Americans--
including those that played a pivotal role in President-elect 
Trump's recent victory. See, e.g., Susan Milligan, How Older Voters 
Powered Trump's Election Engine, AARP (Nov. 7, 2024), <a href="https://www.aarp.org/politics-society/government-elections/info-2024/election-analysis-older-voters.html">https://www.aarp.org/politics-society/government-elections/info-2024/election-analysis-older-voters.html</a>.
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    Since joining the Commission, I have not hesitated to dissent 
when the Majority has gone beyond what Congress has authorized or 
otherwise acted wrongly,\7\ including when I have stood alone in 
articulating such concerns.\8\ While it is true that the current 
Majority has prioritized controversial and unlawful rulemakings over 
the last four years, as we turn the page I believe the Commission 
should redirect its efforts and resources toward enforcement against 
fraud and, only where appropriate, rulemakings that ensure the 
Commission can robustly prosecute fraud and provide consumers 
redress. Today's amendment is consistent with this new direction I 
believe the Commission should chart. And it is sound policy that 
fits squarely within the Commission's storied past and its mission 
to protect the American people from fraudsters and scammers.
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    \7\ See, e.g., Dissenting Statement of Commissioner Melissa 
Holyoak, Joined by Commissioner Andrew N. Ferguson, In re the Non-
Compete Clause Rule, Matter No. P201200 (June 28, 2024), <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/2024-6-28-commissioner-holyoak-nc.pdf">https://www.ftc.gov/system/files/ftc_gov/pdf/2024-6-28-commissioner-holyoak-nc.pdf</a>.
    \8\ See, e.g., Dissenting Statement of Commissioner Melissa 
Holyoak, Negative Option Rule, FTC Matter No. P064202 (Oct. 16, 
2024), <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/holyoak-dissenting-statement-re-negative-option-rule.pdf">https://www.ftc.gov/system/files/ftc_gov/pdf/holyoak-dissenting-statement-re-negative-option-rule.pdf</a>; Dissenting 
Statement of Commissioner Melissa Holyoak, In re Pharmacy Benefit 
Managers Report, Matter No. P221200 (July 9, 2024), <a href="https://www.ftc.gov/system/files/ftc_gov/pdf/Holyoak-Statement-Pharmacy-Benefit-Managers-Report.pdf">https://www.ftc.gov/system/files/ftc_gov/pdf/Holyoak-Statement-Pharmacy-Benefit-Managers-Report.pdf</a>.
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Dissenting Statement of Commissioner Andrew N. Ferguson

    I dissent from this rulemaking not because it is bad policy, but 
because the time for rulemaking by the Biden-Harris FTC is over. The 
American people have roundly rejected its regulatory assault on 
American business. They delivered a resounding victory for President 
Trump and a decisive mandate for his vision for the most pro-
innovation, pro-competition, pro-worker, and pro-consumer 
administration in the history of our country. The proper role of 
this lame-duck Commission is not to announce new policies,

[[Page 99076]]

but to hold down the fort, conduct routine law enforcement, and 
provide for an orderly transition to the Trump Administration. I 
will vote against all new rules not required by statute, and any 
enforcement action that advances an unprecedented theory of 
liability until that transition is complete.

[FR Doc. 2024-28399 Filed 12-9-24; 8:45 am]
BILLING CODE 6750-01-P


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Indexed from Federal Register on December 10, 2024.

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