Notice2024-23860
Agency Forms Undergoing Paperwork Reduction Act Review
Primary source
Metadata and text below are from the Federal Register, a public-domain U.S. government work. Always verify the official published version before relying on it for any legal matter.
Published
October 16, 2024
Issuing agencies
Health and Human Services DepartmentCenters for Disease Control and Prevention
Full Text
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<title>Federal Register, Volume 89 Issue 200 (Wednesday, October 16, 2024)</title>
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[Federal Register Volume 89, Number 200 (Wednesday, October 16, 2024)]
[Notices]
[Pages 83502-83503]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2024-23860]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30Day-25-0572]
Agency Forms Undergoing Paperwork Reduction Act Review
In accordance with the Paperwork Reduction Act of 1995, the Centers
for Disease Control and Prevention (CDC) has submitted the information
collection request titled ``CDC and ATSDR Health Message Testing System
(HMTS)'' to the Office of Management and Budget (OMB) for review and
approval. CDC previously published a ``Proposed Data Collection
Submitted for Public Comment and Recommendations'' notice on June 4,
2024 to obtain comments from the public and affected agencies. CDC
received one non-substantive comment. This notice serves to allow an
additional 30 days for public and affected agency comments.
CDC will accept all comments for this proposed information
collection project. The Office of Management and Budget is particularly
interested in comments that:
(a) Evaluate whether the proposed collection of information is
necessary for the proper performance of the functions of the agency,
including whether the information will have practical utility;
(b) Evaluate the accuracy of the agencies estimate of the burden of
the proposed collection of information, including the validity of the
methodology and assumptions used;
(c) Enhance the quality, utility, and clarity of the information to
be collected;
(d) Minimize the burden of the collection of information on those
who are to respond, including, through the use of appropriate
automated, electronic, mechanical, or other technological collection
techniques or other forms of information technology, e.g., permitting
electronic submission of responses; and
(e) Assess information collection costs.
To request additional information on the proposed project or to
obtain a copy of the information collection plan and instruments, call
(404) 639-7570. Comments and recommendations for the proposed
information collection should be sent within 30 days of publication of
this notice to <a href="http://www.reginfo.gov/public/do/PRAMain">www.reginfo.gov/public/do/PRAMain</a>. Find this particular
information collection by selecting ``Currently under 30-day Review--
Open for Public Comments'' or by using the search function. Direct
written comments and/or suggestions regarding the items contained in
this notice to the Attention: CDC Desk Officer, Office of Management
and Budget, 725 17th Street NW, Washington, DC 20503 or by fax to (202)
395-5806. Provide written comments within 30 days of notice
publication.
Proposed Project
CDC and ATSDR Health Message Testing System (HMTS) (OMB Control No.
0920-0572, Exp. 10/31/2024)--Extension--Office of Communications (OC),
Centers for Disease Control and Prevention (CDC)
Background and Brief Description
Before CDC disseminates a health message to the public, the message
always undergoes scientific review. However, even though the message is
based on sound scientific content, there is no guarantee that the
public will understand a health message or that the message will move
people to take recommended action. Communication theorists and
researchers agree that for health messages to be as clear and
influential as possible, target audience members or representatives
must be involved in developing the messages and provisional versions of
the messages must be tested with members of the target audience.
Increasingly, there are circumstances when CDC must move swiftly to
protect life, prevent disease, or calm public anxiety. Health message
testing is even more important in these instances, because of the
critical nature of the information need.
In the interest of timely health message dissemination, many
programs forgo the important step of testing messages on dimensions
such as clarity, salience, appeal, and persuasiveness (i.e., the
ability to influence behavioral intention). Skipping this step avoids
the delay involved in the standard OMB review process, but at a high
potential cost. Untested messages can waste communication resources and
opportunities because the messages can be perceived as unclear or
irrelevant. Untested messages can also have unintended consequences,
such as jeopardizing the credibility of federal health officials.
The CDC/ATSDR Health Message Testing System (HMTS), a Generic
information collection, enables programs across CDC and ATSDR to
collect the information they require in a timely manner to:
<bullet> Ensure quality and prevent waste in the dissemination of
health information by CDC to the public;
<bullet> Refine message concepts and test draft materials for
clarity, salience, appeal, and persuasiveness to target audiences;
<bullet> Guide the action of health communication officials who are
responding to health emergencies, Congressionally-mandated campaigns
with short timeframes, media-generated public concern, time-limited
communication opportunities, trends, and the need to refresh materials
or dissemination strategies in an ongoing campaign.
Each testing instrument will be based on specific health issues or
topics. Although it is not possible to develop one instrument for use
in all instances, the same kinds of questions are asked in most message
testing. This package includes generic questions and formats that can
be used to develop health message testing data collection instruments.
These include a list of screening questions, comprised of demographic
and introductory questions, along with other questions that can be used
to create a mix of relevant questions for each proposed message testing
data collection method. However, programs may request to use additional
questions if needed. Message testing questions will focus on issues
such as comprehension, impressions, personal relevance, content and
wording, efficacy of response, channels, and spokesperson/sponsor. Such
information will enable message developers to enhance the effectiveness
of messages for intended audiences. Data collection methods proposed
for
[[Page 83503]]
HMTS include intercept interviews, telephone interviews, focus groups,
online surveys, and cognitive interviews. In almost all instances, data
will be collected by outside organizations under contract with CDC.
For many years, CDC programs have used HMTS to test and refine
message concepts and test draft materials for clarity, salience,
appeal, and persuasiveness to target audiences. Having this Generic
Clearance available has enabled them to test their information and get
critical health information out to the public quickly. Over the last
three years, more than 27 messages have been tested using this OMB
Clearance package.
CDC's Division of Tuberculosis Elimination was approved to conduct
program evaluation for their Latent Tuberculosis Infection (LTBI)
Awareness Campaign within target audiences--non-US-born Vietnamese and
Filipino persons and the healthcare professionals (primary care
physicians, nurse practitioners, and physician assistants) that serve
them. Assessing the immediate effects of campaign materials provides
helpful insights that can be used to inform adjustments of campaign
materials for intended audiences.
CDC's Division of Nutrition, Physical Activity, and Obesity (DNPAO)
is tasked with leading our nation's efforts to prevent chronic diseases
by promoting good nutrition, regular physical activity, and a healthy
weight. One of the key ways DNPAO does this is by providing state and
community partners with practical tools to promote healthy lifestyles
such as the SCHMC communication resources. It is imperative that this
ad testing be conducted so that CDC/DNPAO can best support grantees and
local partners by providing timely information about how specific ads
resonate with key audiences. The insights gained from the ad testing
also provided DNPAO with timely information to inform development of
additional ads and communication materials that they will resonate with
audiences and lead to intended actions/behavior changes related to
increasing physical activity, reducing sugary drink consumption, and
improving infant and toddler nutrition.
The National Center for Injury Prevention and Control (NCIPC)
collected data to assess older adults' perceptions of products
developed as part of the expansion phase of CDC's Still Going Strong
Campaign. Digital products were developed as part of this effort to
expand the campaign to address social connectedness and isolation. The
messages conveyed the importance of social connectedness to health to
maintaining a high quality of life as we age. Participants learned
about how social connectedness as well as physical and mental health
are interconnected and critical to the well-being of older adults.
Over 5,400 burden hours were used during the previous approval
period. Because the availability of this ICR has been so critical to
programs in disseminating their materials and information to the public
in a timely manner, the Office of Communications is requesting approval
for an estimated 2,470 annual burden hours for this three-year
Extension of the information collection. There is no cost to the
respondents other than their time.
Estimated Annualized Burden Hours
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Number of Average burden
Type of respondents Form name Number of responses per per response
respondents respondent (in hours)
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Public Health Professionals, Health Moderator's Guides, 18,525 1 8/60
Care Providers, State and Local Eligibility Screeners,
Public Health Officials, Emergency Interview Guides,
Responders, General Public. Opinion Surveys,
Consent Forms.
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Jeffrey M. Zirger,
Lead, Information Collection Review Office, Office of Public Health
Ethics and Regulations, Office of Science, Centers for Disease Control
and Prevention.
[FR Doc. 2024-23860 Filed 10-15-24; 8:45 am]
BILLING CODE 4163-18-P
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