Notice2023-14700
Reorganization of the Office of Communications
Primary source
Metadata and text below are from the Federal Register, a public-domain U.S. government work. Always verify the official published version before relying on it for any legal matter.
Published
July 12, 2023
Issuing agencies
Health and Human Services DepartmentCenters for Disease Control and Prevention
Abstract
CDC has modified its structure. This notice announces the reorganization of the Office of Communications (OC). OC has established the Office of Emergency Risk Communications by realigning the Emergency Risk Communications Branch formerly of the Center for Preparedness and Response, Division of Emergency Operations. Additionally, OC retitled and updated mission and functional statements updates to some organizational entities.
Full Text
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<title>Federal Register, Volume 88 Issue 132 (Wednesday, July 12, 2023)</title>
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[Federal Register Volume 88, Number 132 (Wednesday, July 12, 2023)]
[Notices]
[Pages 44331-44333]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2023-14700]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
Reorganization of the Office of Communications
AGENCY: Centers for Disease Control and Prevention (CDC), the
Department of Health and Human Services (HHS).
ACTION: Notice.
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SUMMARY: CDC has modified its structure. This notice announces the
reorganization of the Office of Communications (OC). OC has established
the Office of Emergency Risk Communications by realigning the Emergency
Risk Communications Branch formerly of the Center for Preparedness and
Response, Division of Emergency Operations. Additionally, OC retitled
and updated mission and functional statements updates to some
organizational entities.
DATES: This reorganization was approved by the Director of CDC on June
28, 2023.
FOR FURTHER INFORMATION CONTACT: D'Artonya Graham, Office of the Chief
Operating Officer, Office of the Director, Centers for Disease Control
and Prevention, 1600 Clifton Road NE, MS TW-2, Atlanta, GA 30329;
Telephone 770-488-4401; Email: <a href="/cdn-cgi/l/email-protection#4133242e332632012225226f262e37"><span class="__cf_email__" data-cfemail="a6d4c3c9d4c1d5e6c5c2c588c1c9d0">[email protected]</span></a>.
SUPPLEMENTARY INFORMATION: Part C (Centers for Disease Control and
Prevention) of the Statement of Organization, Functions, and
Delegations of Authority of the Department of Health and Human Services
(45 FR 67772-76, dated October 14, 1980, and corrected at 45 FR 69296,
October 20, 1980, as amended most recently at 88 FR 9290-9291, dated
February 13, 2023) is amended to reflect the reorganization of the
Office of Communications, Immediate Office of the Director, Centers for
Disease Control and Prevention. Specifically, the changes are as
follows:
I. Under Part C, Section C-B, Organization and Functions, insert
the following:
Office of Emergency Risk Communications (CAU17). (1) prepares for
and coordinates CDC's communication response to public Incident
Management System (IMS)
[[Page 44332]]
health threats and emergencies, serving as the agency's primary
communication liaison with Federal (including through Emergency Support
Function #15, External Affairs), state, tribal, local, and territorial,
and international partners; (2) identifies, develops, coordinates, and
monitors strategies for translation and delivery of CDC's emergency
risk communication messages and information to specific audiences for
maximum health impact; (3) coordinates and integrates emergency and
risk communication activities within CDC to respond to public health
emergencies; (4) co-leads the Joint Information Center (JIC) within an
IMS during CDC emergency responses; (5) develops emergency risk
communication recommended practices and curriculum, and supports
emergency risk communication capacity building through technical
assistance and training; (6) ensures that CDC's emergency risk
communication messages are available, timely, accessible,
understandable, culturally appropriate, and actionable; (7) develops
and manages channels and partner engagement mechanisms to distribute
emergency risk communication messages before, during, and after public
health emergencies; (8) creates and manages systems, procedures,
processes, and platforms (including CDC's Emergency Preparedness and
Response internet site) for CDC's emergency communication activities;
(9) manages and implements protocols to clear public health emergency
information; (10) conducts research, monitoring, and evaluation to
assess awareness, knowledge, attitudes, reactions, and behaviors
related to urgent health threats and refine preparedness, readiness,
and emergency risk communication strategies and tactics; and (11)
supports the development, maintenance, and implementation of policies
related to public health emergency risk communication activities.
II. Under Part C, Section C-B, Organization and Functions, retitle
the following organizational units:
<bullet> Office of External Engagement (CAU15) to the Office the CDC
Museum (CAU15)
III. Under Part C, Section C-B, Organization and Functions, delete
the mission or functional statements for and replace with the
following:
Office of Communications (CAU). The mission of the Office of the
Communications (OC) is to enhance CDC's communication impact, manage
the high visibility of the agency and its senior leaders, and guide
public health messaging through support to programs. The office: (1)
provides leadership, direction, support, and assistance to CDC's
Centers, Institute and Offices (CIOs) to implement communication
strategies; (2) promotes clear, accessible, and inclusive
communication; (3) conducts and promotes health communication science
practices to address agency priorities; (4) oversees and manages CDC
interactions with news media; (5) develops strategy and oversees
communication response for crisis and agency priorities; (6)
strategically protects and advances CDC's reputation, credibility and
interests; (7) coordinates CDC partnerships to advance communication-
related relationships; (8) develops, guides, and implements internal
and external public affairs strategies and activities; (9) provides
leadership on all aspects of digital communications; (10) provides
leadership for emergency and risk communications and CDC's
communication response to public IMS health threats and emergencies;
and (11) supports or provides communication services, including but not
limited to broadcast, multimedia, public information, graphics and
design elements, translation, printing, and photography.
Office of the Director (CAU1). (1) manages, directs, and evaluates
activities of the OC; (2) makes sure CDC communication activities
comply with HHS-established policies; (3) communicates the value and
benefits of CDC programs; (4) leads strategic communication activities
addressing agency-wide priorities; (5) provides strategic communication
support for CDC's emergency responses and JIC; (6) provides reputation-
management expertise and counsel; (7) provides leadership and guidance
to communicate decisions made by CDC's leadership in an efficient and
clear manner; (8) coordinates with CIOs on communication activities;
(9) serves as the central point of contact for Office of the Director
executive communication, including enterprise communication, speaking
engagements, announcements, and speeches; (10) provides communication
leadership on equity, healthy equity, diversity, inclusion, and
accessibility initiatives; (11) provides leadership and guidance to
manage and operate OC's programs, including the areas of fiscal
management, human capital, travel, and other administrative services;
(12) develops and tracks annual budget and spend plan to fulfill CDC's
communication priorities; (13) serves as OC's primary point of contact
with CDC's Office of Financial Resources on contracts and budget
matters; (14) ensures communication products authored by CDC staff
members or published by CDC are released for public use in a timely
manner, are of the highest quality, and are scientifically sound,
inclusive, and understandable; (15) provides leadership and strategic
direction for emergency and risk communication activities; and (16)
prepares for and coordinates CDC's communication response to IMS health
threats and emergencies, serving as the agency's primary communication
liaison with Federal state, tribal, local, and territorial, and
international partners.
Office of the CDC Museum (CAU15). (1) manages CDC's scientific
museum and learning center, the David J. Sencer CDC Museum; and (2)
implements strategies to educate visitors about the value of public
health through museum exhibitions, CDC's historical collection, student
programs, tours, and other engagement strategies.
Division of Communication Sciences and Services (CAUE). (1)
promotes the scientific practice of health communication and
disseminates evidence-based knowledge to practitioners of health
communication, marketing, and media; (2) provides agency-wide support
for communication services including photography, translation,
printing, conference materials, and communication consultation/analysis
leadership and support; (3) guides CIOs on applying measures of
effectiveness for public health communication efforts; and (4) leads
CDC's health literacy improvement work and Plain Writing Act
implementation.
Communication Support and Services Branch (CAUEC). (1) provides
communication consultation and support services (e.g., photography,
multi-lingual translation, writing, and editing); (2) manages multi-
year, multi-vendor CDC-wide communication contracts for CIOs; (3)
oversees agency-wide print management program; and (4) coordinates the
materials for use at public health conferences.
IV. Under Part C, Section C-B, Organization and Functions, the
following organizational unit is deleted in its entirety:
<bullet> Emergency and Risk Communications Branch (CBCDB) within the
Division of Emergency Operations (CBCD), Center for Preparedness and
Response (CBC)
[[Page 44333]]
Delegations of Authority
All delegations and redelegations of authority made to officials
and employees of affected organizational components will continue in
them or their successors pending further redelegation, provided they
are consistent with this reorganization.
(Authority: 44 U.S.C. 3101)
Robin D. Bailey, Jr.,
Chief Operating Officer, Centers for Disease Control and Prevention.
[FR Doc. 2023-14700 Filed 7-11-23; 8:45 am]
BILLING CODE 4163-18-P
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