Notice2023-14533
Notice of Request for a New Information Collection: Qualitative Research on Food Safety Behaviors Among Parents and Caregivers Who Prepare Meals for Minors or Older Adults. In Depth Interview Research
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Published
July 11, 2023
Issuing agencies
Agriculture DepartmentFood Safety and Inspection Service
Abstract
In accordance with the Paperwork Reduction Act of 1995 and the Office of Management and Budget (OMB) regulations, FSIS is announcing its intention to collect information from interviews on consumer food safety knowledge, attitudes, and behaviors. FSIS will also collect consumer responses to food safety messages related to home cooking to gather feedback on message content and format. This is a new information collection with 547 hours.
Full Text
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<title>Federal Register, Volume 88 Issue 131 (Tuesday, July 11, 2023)</title>
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[Federal Register Volume 88, Number 131 (Tuesday, July 11, 2023)]
[Notices]
[Pages 44103-44105]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2023-14533]
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DEPARTMENT OF AGRICULTURE
Food Safety and Inspection Service
[Docket No. FSIS-2023-0011]
Notice of Request for a New Information Collection: Qualitative
Research on Food Safety Behaviors Among Parents and Caregivers Who
Prepare Meals for Minors or Older Adults. In Depth Interview Research
AGENCY: Food Safety and Inspection Service (FSIS), U.S. Department of
Agriculture (USDA).
ACTION: Notice and request for comments.
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SUMMARY: In accordance with the Paperwork Reduction Act of 1995 and the
Office of Management and Budget (OMB) regulations, FSIS is announcing
its intention to collect information from interviews on consumer food
safety knowledge, attitudes, and behaviors. FSIS will also collect
consumer responses to food safety messages related to home cooking to
gather feedback on message content and format. This is a new
information collection with 547 hours.
DATES: Submit comments on or before September 11, 2023.
ADDRESSES: FSIS invites interested persons to submit comments on this
Federal Register notice. Comments may be submitted by one of the
following methods:
<bullet> Federal eRulemaking Portal: This website provides
commenters the ability to type short comments directly into the comment
field on the web page or to attach a file for lengthier comments. Go to
<a href="https://www.regulations.gov">https://www.regulations.gov</a>. Follow the on-line instructions at that
site for submitting comments.
<bullet> Mail: Send to Docket Clerk, U.S. Department of
Agriculture, Food Safety and Inspection Service, 1400 Independence
Avenue SW, Mailstop 3758, Washington, DC 20250-3700.
<bullet> Hand- or Courier-Delivered Submittals: Deliver to 1400
Independence Avenue SW, Jamie L. Whitten Building, Room 350-E,
Washington, DC 20250-3700.
Instructions: All items submitted by mail or electronic mail must
include the Agency name and docket number FSIS-2023-0011. Comments
received in response to this docket will be made available for public
inspection and posted without change, including any personal
information, to <a href="https://www.regulations.gov">https://www.regulations.gov</a>.
Docket: For access to background documents or comments received,
call (202) 937-4272 to schedule a time to visit the FSIS Docket Room at
1400 Independence Avenue SW, Washington, DC 20250-3700.
FOR FURTHER INFORMATION CONTACT: Gina Kouba, Office of Policy and
Program Development, Food Safety and Inspection Service, USDA, 1400
Independence Avenue SW, Mailstop 3758, South Building, Washington, DC
20250-3700; (202) 937-4272.
SUPPLEMENTARY INFORMATION:
Title: Qualitative Research on Food Safety Behaviors Among Parents
and Caregivers who prepare meals for minors or older adults. In Depth
Interview Research.
OMB Number: 0583-NEW.
Type of Request: Request for a new information collection.
Abstract: FSIS is announcing its intention to collect information
from interviews on consumer food safety knowledge, attitudes, and
behaviors. FSIS will also collect consumer responses to food safety
messages related to home cooking to gather feedback on message content
and format. This is a new information collection with 547 hours.
FSIS' Office of Public Affairs and Consumer Education makes sure
members of the American public are equipped with the tools they need to
reduce their risk of foodborne illness by teaching the public how to
safely handle, prepare, and store food. Consumer education campaigns
developed by OPACE's staff are created to promote safe food handling
procedures and reduce the likelihood of foodborne illness.
OPACE works to continuously increase consumer knowledge of food
safety practices with the intention of improving food-handling
behaviors at home. Now, OPACE seeks to plan a new consumer education
effort to promote food safety behaviors among populations that have not
previously benefited from direct and tailored consumer food safety
outreach in the past.
To extend its commitment to educating the public about food safety,
FSIS is seeking to focus on the parents and caregivers or those who are
providing care and preparing meals to at least one child or one older
adult, as a priority audience for this new food safety campaign. To
date, no known
[[Page 44104]]
large-scale campaign efforts have been undertaken to provide specific
and tailored messaging to address the individualized needs of African
American/Black and Hispanic/Latino parents and caregivers who are
preparing meals for minors or older adults. Therefore, this effort will
specifically focus on African American/Black and Hispanic/Latino
parents and caregivers who are preparing meals for minors or older
adults. FSIS is taking this approach to carry out its commitment to
reaching a broader range of audiences, including those who speak
Spanish, with culturally appropriate outreach.
This proposed campaign directly supports the FSIS 2023-2026
Strategic Plan, which focuses on the need to continue to expand
consumer education pertaining to food safety while also reaching out to
larger and more diverse audiences.
Preliminary research is necessary to learn more about how to best
tailor campaign messages to suit the needs of the audiences of focus.
The goal of the proposed research study is to learn more about African
American/Black and Hispanic/Latino parent and caregiver knowledge,
attitudes, and current behaviors regarding food safety. The information
collected from this research will be used to develop and tailor
messages to suit audience needs. Further, audience feedback about draft
messaging strategies and approaches is necessary to ensure that
campaign messages will appeal to audiences.
The proposed effort seeks to undertake two rounds of interviews
with members of target audiences to gain a greater understanding of the
knowledge, attitudes, and current behaviors of those who have the
potential to benefit from this campaign. These research activities will
involve collecting qualitative information about consumer food safety
knowledge, attitudes, practices, culture, and preferred food safety
information sources. A final goal will be to gather feedback on
proposed FSIS food safety messages and understand their possible
influence on future food safety behaviors among consumers.
Findings from the proposed interviews will provide FSIS with the
information needed to create a messaging campaign focused on Black/
African American and Hispanic/Latino parent and caregivers to enhance
food safety in home and personal food preparation contexts.
Specifically, findings from the interviews will provide insight into
how to effectively inform the focal audiences about recommended safe
food handling practices. They will also inform message design to
improve food safety behaviors among parents and caregivers.
FSIS has contracted with Fors Marsh to conduct two series of
interviews with adults from the segments of focus. Each series will
include 15 interviews. The first set of 15 interviews will be conducted
with African American/Black adults and first-generation Hispanic/Latino
adults who are parents and caregivers (e.g., providing care and
preparing meals for at least one child or at least one older adult).
These interviews will be organized based on ethnicity. To be eligible,
participants also cannot be current or previous federal employees or
have an immediate family member who works for the federal government.
The goals of the first phase of interviews will be to: (a) gather
information about consumers' knowledge, attitudes, and behaviors about
food safety, (b) learn more about preferred communication channels used
by consumers to learn about food safety, and (c) gather consumer
feedback relating to potential messaging directions for the campaign
effort (e.g., statements, images, or colors used).
A team of creative experts will be working to draft initial ideas
for food safety campaign efforts. Before developing specific campaign
materials, the campaign team would first like to get feedback from
prospective audience members about proposed campaign themes and gain
more feedback on possible methods of message distribution (e.g.,
television, radio, social media). This type of preliminary feedback is
essential in culturally tailored campaign efforts to make sure that
messages will connect with audience members before more resources are
spent on turning the proposed themes into actual campaign materials
(e.g., social media posts, factsheets).
After information is collected from the first set of interviews, it
will be used to inform the creation of specific promotional materials.
At this point, a second set/phase of 15 interviews will be completed to
better understand audience reactions to proposed campaign messaging
approaches and materials. These messages will focus on enhancing food
safety and reducing cross-contamination; however, the specific message
content, form, and structure will be decided based on essential
information drawn from the first round of interviews.
Phase two interviews will also be completed with African American/
Black adults and first-generation Hispanic/Latino adults who are
parents and caregivers who prepare meals for minors or older adults.
The same enrollment criteria (e.g., ethnicity, caretaker status,
language spoken) that was used for the first round of interviews will
be used for this round as well. The need for the second round of
interviews is to build on information drawn from the first round of
interviews. Data collected from the first round of interviews will be
used to develop campaign messages and materials. The second round of
interviews are needed to ensure the text and images used are culturally
appropriate. Since this project will gather feedback on materials for a
completely new campaign effort, no existing datasets are able to
provide the information needed to inform the design of these new
messages.
To recruit participants, the contractor will partner with a
recruitment vendor to screen and identify participants who are eligible
to participate in the interviews based on ethnicity and status as a
parent or caregiver (specifically an individual who is providing care
and preparing meals to at least one child or one older adult). The
recruiter will send invitations to screen to 3,050 individuals and then
screen 1,440 individuals to find the 30 individuals who will take part
in the study (15 in interview phase 1 and 15 in interview phase 2). Up
to 30 interviews will be conducted in total. Each interview will last
no longer than 60 minutes. Participants will receive a $75 incentive
for participation.
Need and Use of the Information: Information will be collected
using interviews. Interviews will provide OPACE with the information
needed to develop and disseminate effective messaging to help reduce
foodborne illness among parents and caregivers. The lack of information
in this area would impede the Agency's ability to provide more useful
information to consumers to help reduce foodborne illness in the United
States.
Estimate of Burden: Participants will be recruited for the study
through 3,050 emails sent from a recruitment vendor to members of their
research panel. It is expected that 1,440 individuals will complete a
screener to determine eligibility for the interviews with 30
individuals completing the interviews. The screener is expected to last
15 minutes. The interviews are expected to last 60 minutes.
[[Page 44105]]
Estimated Annual Reporting Burden for Interviews
Estimated Annual Reporting Burden for Screener and Interviews
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Responses Non-responses
Sample ---------------------------------------------------------------------------------------- Total
Study component size Freq Freq x Burden Freq x Burden hours
Count count Min\resp hours Count count Min\resp hours
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Screener
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Email Invitation............... 3,050 1 1,440 1,440 3 72 1,610 1,610 3 80.5 152.5
Screener....................... 1,440 1 36 36 15 9 1,404 1,404 15 351 360
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In Depth Interview
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Email Invitation............... 36 1 30 30 7 3.5 6 6 7 0.7 4.2
Interview...................... 36 1 30 30 60 30 6 6 0 0 30
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Total Burden................... 4,562 ......... ......... ......... ......... 114.5 ......... ......... ......... 432.2 546.7
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Respondents: Consumers.
Estimated Number of Respondents: 4,562.
Estimated Number of Annual Responses per Respondent: 1.
Estimated Total Burden on Respondents: 547 hours.
All responses to this notice will be summarized and included in the
request for OMB approval. All comments will also become a matter of
public record. Copies of this information collection assessment can be
obtained from Gina Kouba, Office of Policy and Program Development,
Food Safety and Inspection Service, USDA, 1400 Independence Avenue SW,
Mailstop 3758, South Building, Washington, DC 20250-3700; (202) 937-
4272.
Comments are invited on: (a) whether the proposed collection of
information is necessary for the proper performance of FSIS' functions,
including whether the information will have practical utility; (b) the
accuracy of FSIS' estimate of the burden of the proposed collection of
information, including the validity of the method and assumptions used;
(c) ways to enhance the quality, utility, and clarity of the
information to be collected; and (d) ways to minimize the burden of the
collection of information, including through the use of appropriate
automated, electronic, mechanical, or other technological collection
techniques, or other forms of information technology. Comments may be
sent to both FSIS, at the addresses provided above, and the Desk
Officer for Agriculture, Office of Information and Regulatory Affairs,
Office of Management and Budget (OMB), Washington, DC 20253.
Additional Public Notification
Public awareness of all segments of rulemaking and policy
development is important. Consequently, FSIS will announce this Federal
Register publication on-line through the FSIS web page located at:
<a href="https://www.fsis.usda.gov/federal-register">https://www.fsis.usda.gov/federal-register</a>.
FSIS will also announce and provide a link to this Federal Register
publication through the FSIS Constituent Update, which is used to
provide information regarding FSIS policies, procedures, regulations,
Federal Register notices, FSIS public meetings, and other types of
information that could affect or would be of interest to our
constituents and stakeholders. The Constituent Update is available on
the FSIS web page. Through the web page, FSIS can provide information
to a much broader, more diverse audience. In addition, FSIS offers an
email subscription service which provides automatic and customized
access to selected food safety news and information. This service is
available at: <a href="https://www.fsis.usda.gov/subscribe">https://www.fsis.usda.gov/subscribe</a>. Options range from
recalls to export information, regulations, directives, and notices.
Customers can add or delete subscriptions themselves and have the
option to password protect their accounts.
USDA Non-Discrimination Statement
In accordance with Federal civil rights law and USDA civil rights
regulations and policies, USDA, its Mission Areas, agencies, staff
offices, employees, and institutions participating in or administering
USDA programs are prohibited from discriminating based on race, color,
national origin, religion, sex, gender identity (including gender
expression), sexual orientation, disability, age, marital status,
family/parental status, income derived from a public assistance
program, political beliefs, or reprisal or retaliation for prior civil
rights activity, in any program or activity conducted or funded by USDA
(not all bases apply to all programs). Remedies and complaint filing
deadlines vary by program or incident.
Program information may be made available in languages other than
English. Persons with disabilities who require alternative means of
communication to obtain program information (e.g., Braille, large
print, audiotape, American Sign Language) should contact the
responsible Mission Area, agency, or staff office; the USDA TARGET
Center at (202) 720-2600 (voice and TTY); or the Federal Relay Service
at (800) 877-8339.
To file a program discrimination complaint, a complainant should
complete a Form AD-3027, USDA Program Discrimination Complaint Form,
which can be obtained online at <a href="https://www.ocio.usda.gov/document/ad-3027">https://www.ocio.usda.gov/document/ad-3027</a>, from any USDA office, by calling (866) 632-9992, or by writing a
letter addressed to USDA. The letter must contain the complainant's
name, address, telephone number, and a written description of the
alleged discriminatory action in sufficient detail to inform the
Assistant Secretary for Civil Rights (ASCR) about the nature and date
of an alleged civil rights violation. The completed AD-3027 form or
letter must be submitted to USDA by:
(1) Mail: U.S. Department of Agriculture Office of the Assistant
Secretary for Civil Rights 1400 Independence Avenue SW, Washington, DC
20250-9410;
(2) Fax: (833) 256-1665 or (202) 690-7442; or
(3) Email: <a href="/cdn-cgi/l/email-protection#bdcdcfd2dacfdcd093d4d3c9dcd6d8fdc8ced9dc93dad2cb"><span class="__cf_email__" data-cfemail="2454564b435645490a4d4a50454f4164515740450a434b52">[email protected]</span></a>.
USDA is an equal opportunity provider, employer, and lender.
Paul Kiecker,
Administrator.
[FR Doc. 2023-14533 Filed 7-10-23; 8:45 am]
BILLING CODE 3410-DM-P
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