Announcement of Approved International Trade Administration Trade Mission

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Published

June 15, 2023

Issuing agencies

Commerce DepartmentInternational Trade Administration

Abstract

The United States Department of Commerce, International Trade Administration (ITA), is announcing one upcoming trade mission that will be recruited, organized, and implemented by ITA. This mission is: Executive-Led Cybersecurity Business Development Mission to Taiwan, South Korea, and Japan--September 18-26, 2023. A summary of the mission is found below. Application information and more detailed mission information, including the commercial setting and sector information, can be found at the trade mission website: https://www.trade.gov/trade- missions. For this mission, recruitment will be conducted in an open and public manner, including publication in the Federal Register, posting on the Commerce Department trade mission calendar (https:// www.trade.gov/trade-missions-schedule) and other internet websites, press releases to general and trade media, direct mail, broadcast fax, notices by industry trade associations and other multiplier groups, and publicity at industry meetings, symposia, conferences, and trade shows.

Full Text

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<title>Federal Register, Volume 88 Issue 115 (Thursday, June 15, 2023)</title>
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[Federal Register Volume 88, Number 115 (Thursday, June 15, 2023)]
[Notices]
[Pages 39224-39227]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2023-12833]

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DEPARTMENT OF COMMERCE

International Trade Administration

Announcement of Approved International Trade Administration Trade
Mission

AGENCY: International Trade Administration, Department of Commerce.

SUMMARY: The United States Department of Commerce, International Trade
Administration (ITA), is announcing one upcoming trade mission that
will be recruited, organized, and implemented by ITA. This mission is:
Executive-Led Cybersecurity Business Development Mission to Taiwan,
South Korea, and Japan--September 18-26, 2023. A summary of the mission
is found below. Application information and more detailed mission
information, including the commercial setting and sector information,
can be found at the trade mission website: <a href="https://www.trade.gov/trade-missions">https://www.trade.gov/trade-missions</a>. For this mission, recruitment will be conducted in an open
and public manner, including publication in the Federal Register,
posting on the Commerce Department trade mission calendar (<a href="https://www.trade.gov/trade-missions">https://www.trade.gov/trade-missions</a>-schedule) and other internet websites,
press releases to general and trade media, direct mail, broadcast fax,
notices by industry trade associations and other multiplier groups, and
publicity at industry meetings, symposia, conferences, and trade shows.

FOR FURTHER INFORMATION CONTACT: Jeffrey Odum, Events Management Task
Force, International Trade Administration, U.S. Department of Commerce,
1401 Constitution Avenue NW, Washington, DC 20230; telephone (202) 482-
6397 or email <a href="/cdn-cgi/l/email-protection#1e547b78786c7b6730517a6b735e6a6c7f7a7b30797168">[email&#160;protected]</a>.

SUPPLEMENTARY INFORMATION:

The Following Conditions for Participation Will Be Used for the Mission

Applicants must submit a completed and signed mission application
and

[[Page 39225]]

supplemental application materials, including adequate information on
their products and/or services, primary market objectives, and goals
for participation that is adequate to allow the Department of Commerce
to evaluate their application. If the Department of Commerce receives
an incomplete application, the Department of Commerce may either:
reject the application, request additional information/clarification,
or take the lack of information into account when evaluating the
application. If the requisite minimum number of participants is not
selected for a particular mission by the recruitment deadline, the
mission may be cancelled.
Each applicant must also certify that the products and services it
seeks to export through the mission are either produced in the United
States, or, if not, are marketed under the name of a U.S. firm and have
at least fifty-one percent U.S. content by value. In the case of a
trade association or organization, the applicant must certify that, for
each firm or service provider to be represented by the association/
organization, the products and/or services the represented firm or
service provider seeks to export are either produced in the United
States or, if not, marketed under the name of a U.S. firm and have at
least 51% U.S. content by value.
A trade association/organization applicant must certify to the
above for every company it seeks to represent on the mission. In
addition, each applicant must:
<bullet> Certify that the products and services that it wishes to
market through the mission would be in compliance with U.S. export
controls and regulations;
<bullet> Certify that it has identified any matter pending before
any bureau or office in the Department of Commerce;
<bullet> Certify that it has identified any pending litigation
(including any administrative proceedings) to which it is a party that
involves the Department of Commerce; and
<bullet> Sign and submit an agreement that it and its affiliates
(1) have not and will not engage in the bribery of foreign officials in
connection with a company's/participant's involvement in this mission,
and (2) maintain and enforce a policy that prohibits the bribery of
foreign officials.
In the case of a trade association/organization, the applicant must
certify that each firm or service provider to be represented by the
association/organization can make the above certifications.

The Following Selection Criteria Will Be Used for the Mission

Targeted mission participants are U.S. firms, services providers
and trade associations/organizations providing or promoting U.S.
products and services that have an interest in entering or expanding
their business in the mission's destination markets. The following
criteria will be evaluated in selecting participants:
<bullet> Suitability of the applicant's (or in the case of a trade
association/organization, represented firm's or service provider's)
products or services to these markets;
<bullet> The applicant's (or in the case of a trade association/
organization, represented firm's or service provider's) potential for
business in the markets, including likelihood of exports resulting from
the mission; and
<bullet> Consistency of the applicant's (or in the case of a trade
association/organization, represented firm's or service provider's)
goals and objectives with the stated scope of the mission.
Balance of company size and location may also be considered during
the review process.
Referrals from a political party or partisan political group or any
information, including on the application, containing references to
political contributions or other partisan political activities will be
excluded from the application and will not be considered during the
selection process. The applicant will be notified of these exclusions.
The Department of Commerce will evaluate applications and inform
applicants of selection decisions on a rolling basis until the maximum
number of participants has been selected.

Trade Mission Participation Fees

If and when an applicant is selected to participate on a particular
mission, a payment to the Department of Commerce in the amount of the
designated participation fee below is required. Upon notification of
acceptance to participate, those selected have 5 business days to
submit payment or the acceptance may be revoked.
Participants selected for a trade mission will be expected to pay
for the cost of personal expenses, including, but not limited to,
international travel, lodging, meals, transportation, communication,
and incidentals, unless otherwise noted. Participants will, however, be
able to take advantage of U.S. Government rates for hotel rooms. In the
event that a mission is cancelled, no personal expenses paid in
anticipation of a mission will be reimbursed. However, participation
fees for a cancelled mission will be reimbursed to the extent they have
not already been expended in anticipation of the mission.
Trade mission members participate in trade missions and undertake
mission-related travel at their own risk. The nature of the security
situation in a given foreign market at a given time cannot be
guaranteed. The U.S. Government does not make any representations or
guarantees as to the safety or security of participants. The U.S.
Department of State issues U.S. Government international travel alerts
and warnings for U.S. citizens available at <a href="https://travel.state.gov/content/travel/en/traveladvisories/traveladvisories.html/">https://travel.state.gov/content/travel/en/traveladvisories/traveladvisories.html/</a>. Any question
regarding insurance coverage must be resolved by the participant and
its insurer of choice.
Travel and in-person activities are contingent upon the safety and
health conditions in the United States and the mission countries.
Should safety or health conditions not be appropriate for travel and/or
in-person activities, the Department will consider postponing the event
or offering a virtual program in lieu of an in-person agenda. In the
event of a postponement, the Department will notify the public and
applicants previously selected to participate in this mission will need
to confirm their availability but need not reapply. Should the decision
be made to organize a virtual program, the Department will adjust fees,
accordingly, prepare an agenda for virtual activities, and notify the
previously selected applicants with the option to opt-in to the new
virtual program.

Definition of Small- and Medium-Sized Enterprise

For purposes of assessing participation fees, an applicant is a
small or medium-sized enterprise (SME) if it qualifies as a ``small
business'' under the Small Business Administration's (SBA) size
standards (<a href="https://www.sba.gov/document/support--table-size-standards">https://www.sba.gov/document/support--table-size-standards</a>),
which vary by North American Industry Classification System (NAICS)
Code. The SBA Size Standards Tool (<a href="https://www.sba.gov/size-standards">https://www.sba.gov/size-standards</a>)
can help you determine the qualifications that apply to your company.
Mission List: (additional information about trade missions can be
found at <a href="https://www.trade.gov/trade-missions">https://www.trade.gov/trade-missions</a>).

[[Page 39226]]

Executive-Led Cybersecurity Business Development Mission to Taiwan,
South Korea, and Japan--September 18-26, 2023

Summary

The United States Department of Commerce, International Trade
Administration (ITA), is organizing an Executive-led Cybersecurity
Business Development Mission to Taiwan, South Korea, and Japan,
September 18-26, 2023.
The purpose of the mission is to introduce U.S. firms to East
Asia's information and communication technology (ICT) security and
critical infrastructure protection markets, and to assist them in
finding business partners and export their products and services to the
region. This trade mission will also promote the tenets and adoption of
the U.S. National Institute of Standards and Technology (NIST)
Cybersecurity Framework globally. The trade mission is intended to
include representatives from U.S. companies and U.S. trade associations
with members that provide cybersecurity and critical infrastructure
protection products and services. The trade mission will visit Taiwan,
South Korea, and Japan, where U.S. firms will have access to business
development opportunities across East Asia. Participating firms will
gain market insights, make industry contacts, solidify business
strategies, and advance specific projects, with the goal of increasing
U.S. exports of products and services to East Asia. The mission will
include customized one-on-one business appointments with pre-screened
potential buyers, agents, distributors, and joint venture partners;
meetings with officials from government and authorities, as well as
industry leaders; and networking events.
Cybersecurity threats exploit the increased complexity and
connectivity of critical infrastructure systems, placing a company or
economy's security, economy, and public safety and health at risk.
Similar to financial and reputational risks, cybersecurity risk affects
a company's bottom line. It can drive up costs and affect revenue. It
can harm an organization's ability to innovate and to gain and maintain
customers. With the ascending growth and sophistication of cyberattacks
in recent years, strict compliance and unified security packages are in
demand to protect the critical data, infrastructure, and safety of
governments, authorities, military, public utilities, banking,
financial services, ports, hospitals, and other businesses. The
damaging effects of cyber threats and incidents can be felt on many
levels from the business to the individual and can spill over across
borders. Therefore, Taiwan, South Korea, and Japan are currently
increasing resources at the public sector level, as well as at the
private sector level, in order to deal with these complex cyber
threats. These resources have been well utilized as is evident from the
innovations and demand for cyber defense equipment and service
technologies. Events in the region have also heightened the importance
of improving cybersecurity protection. In 2022, malicious cyber
activities disrupted Japanese government websites across various
ministries, while Taiwan and South Korea continue their defense against
cyberattacks.
The cybersecurity companies of the United States are among the most
cutting-edge cybersecurity providers in the world. Whether it is
cybersecurity products, such as network-monitoring systems or
firewalls, or cybersecurity services, such as security testing and
audits or cyber risk consulting, the technology providers of the United
States are among the world's leaders in enterprise and consumer
cybersecurity solutions. This is why U.S. cybersecurity products and
services are continually in high demand overseas and why the U.S.
Department of Commerce is focused on promoting U.S. cybersecurity
exports around the world. The Asia-Pacific market is one of the most
lucrative for U.S. cybersecurity companies.
In 2014, recognizing that national and economic security depends on
the reliable functioning of critical infrastructure, NIST released the
Cybersecurity Framework, consisting of voluntary guidelines for
organizations to manage cybersecurity risk. NIST subsequently released
an updated version in 2018 and is currently undertaking a second
update. The Cybersecurity Framework, created through collaboration
between industry and government, is widely adopted by organizations in
the United States, as well as internationally, and is available in
several languages including Spanish, Portuguese, Italian, Hebrew,
Japanese, Arabic, and Bulgarian.
This trade mission will seek to also support the tenets and
adoption of the NIST Cybersecurity Framework globally. While the NIST
Cybersecurity Framework was created in the United States, it provides
an important risk-based approach that has been adopted by industries
across the globe and has influenced the way other governments have
formulated their own approaches to cybersecurity risk management.
Private sector stakeholders have made it clear that the global
alignment of cybersecurity practices and standards is important to
avoid confusion and duplication of effort. Countries and economies in
Asia are currently considering approaches aligned with the NIST
Cybersecurity Framework. The potential adoption of the NIST
Cybersecurity Framework by organizations in healthcare, finance, and
other critical infrastructure sectors across Asia can facilitate
alignment, adoption, and internationalization of a common risk-based
approach to managing cybersecurity risk, which provides market access
opportunities in the region to U.S. firms with cybersecurity expertise
and solutions.

Proposed Timetable

* Note: The final schedule and potential site visits will depend
on the availability of host government, authorities and business
officials; specific goals of mission participants; and ground
transportation.

------------------------------------------------------------------------

------------------------------------------------------------------------
Sunday, September 17, 2023........ Trade Mission Participants Arrive in
Taipei.
Monday, September 18, 2023........ Welcome and Taiwan Briefing; One-on-
One business matchmaking
appointments; Networking Reception
at residence of the Deputy Director
of the American Institute in Taiwan
(To Be Confirmed).
Tuesday, September 19, 2023....... One-on-One business matchmaking
appointments; Networking Lunch (No-
Host); One-on-One business
matchmaking appointments.
Wednesday, September 20, 2023..... Trade Mission Participants Travel/
Arrive to Seoul.
Thursday, September 21, 2023...... Welcome and South Korea Briefing;
One-on-One business matchmaking
appointments; Networking Reception
at Deputy Chief of Mission
residence (To Be Confirmed).
Friday, September 22, 2023........ One-on-One business matchmaking
appointments; Networking Lunch (No-
Host); One-on-One business
matchmaking appointments.
Saturday, September 23, 2023...... Trade Mission Participants Stay in
Seoul or Travel to Tokyo.
Sunday, September 24, 2023........ Trade Mission Participants Arrive in
Tokyo; Welcome cocktail hour with
mission delegates and U.S. Embassy
officials.

[[Page 39227]]

Monday, September 25, 2023........ Welcome and Japan Briefing; One-on-
One business matchmaking
appointments; Networking Reception
at U.S. Embassy.
Tuesday, September 26, 2023....... Cybersecurity-related engagements
and site visits in Tokyo
Metropolitan Area.
------------------------------------------------------------------------

Participation Requirements

All parties interested in participating in the trade mission must
submit an application package for consideration by the Department of
Commerce. All applicants will be evaluated on their ability to meet
certain conditions and best satisfy the selection criteria as outlined
above. A minimum of fifteen and maximum of twenty companies and/or
trade associations will be selected to participate in the mission on a
rolling basis.

Fees and Expenses

After a firm or trade association has been selected to participate
on the mission, a payment to the Department of Commerce in the form of
a participation fee is required. The fees are as follow:
The participation fee will be $5,900 for a small or medium-sized
enterprises (SME) and $7,500 for large firms. There will be a $1,000
fee for each additional firm representative (large firm or SME).
If an applicant is selected to participate on a particular mission,
a payment to the Department of Commerce in the amount of the designated
participation fee is required. Upon notification of acceptance to
participate, those selected have 5 business days to submit payment or
the acceptance may be revoked.
Participants selected for a trade mission will be expected to pay
for the cost of personal expenses, including, but not limited to,
international travel, lodging, meals, transportation, communication,
and incidentals, unless otherwise noted. Participants will, however, be
able to take advantage of U.S. Government rates for hotel rooms. In the
event that a mission is cancelled, no personal expenses paid in
anticipation of a mission will be reimbursed. However, participation
fees for a cancelled mission will be reimbursed to the extent they have
not already been expended in anticipation of the mission.
If a visa is required to travel on a particular mission, applying
for and obtaining such a visa will be the responsibility of the mission
participant. Government fees and processing expenses to obtain such a
visa are not included in the participation fee. However, the Department
of Commerce will provide instructions to each participant on the
procedures required to obtain business visas.
Trade mission members participate in trade missions and undertake
mission-related travel at their own risk. The nature of the security
situation in a given foreign market at a given time cannot be
guaranteed. The U.S. Government does not make any representations or
guarantees as to the safety or security of participants. The U.S.
Department of State issues U.S. Government international travel alerts
and warnings for U.S. citizens available at <a href="https://travel.state.gov/content/passports/en/alertswarnings.html">https://travel.state.gov/content/passports/en/alertswarnings.html</a>. Any question regarding
insurance coverage must be resolved by the participant and its insurer
of choice.

Timeframe for Recruitment and Applications

Mission recruitment will be conducted in an open and public manner,
including publication in the Federal Register, posting on the
Department of Commerce trade mission calendar (<a href="http://export.gov/trademissions">http://export.gov/trademissions</a>) and other internet websites, press releases to general
and trade media, direct mail, notices by industry trade associations
and other multiplier groups, and publicity at industry meetings,
symposia, conferences, and trade shows. Recruitment for the mission
will begin immediately and conclude no later than June 23, 2023. The
Department of Commerce will evaluate applications and inform applicants
of selection decisions on a rolling basis until the maximum number of
participants has been selected. Applications received after June 23,
2023, will be considered only if space and scheduling constraints
permit.

Contacts

U.S. Contact Information

Pompeya Lambrecht, Recruitment Lead, Global Cybersecurity Lead for
Trade Promotion, U.S. Commercial Service Northern VA,
<a href="/cdn-cgi/l/email-protection#8cdce3e1fce9f5eda2c0ede1eefee9efe4f8ccf8feede8e9a2ebe3fa">[email&#160;protected]</a>, Tel: 703-8385-3753
Gemal Brangman, Project Manager, Director, Trade Events Management Task
Force, Washington, DC, <a href="/cdn-cgi/l/email-protection#0d4a68606c61234f7f6c636a606c634d797f6c6968236a627b">[email&#160;protected]</a>, Tel: 202-482-3773

Asia Contact Information

U.S. Embassy--Tokyo, Ross R. Belliveau, Commercial Attache, U.S.
Department of Commerce, <a href="/cdn-cgi/l/email-protection#0a5865797924486f6666637c6f6b7f4a7e786b6e6f246d657c">[email&#160;protected]</a>
U.S. Embassy--Seoul, Michael Kim, Commercial Attache, U.S. Department
of Commerce, <a href="/cdn-cgi/l/email-protection#236e4a404b42464f0d684a4e6357514247460d444c55">[email&#160;protected]</a>
American Institute in Taiwan, Clint Brewer, Commercial Attache, U.S.
Department of Commerce, <a href="/cdn-cgi/l/email-protection#36755a5f58421874445341534476424457525318515940">[email&#160;protected]</a>

Gemal Brangman,
Director, ITA Events Management Task Force.
[FR Doc. 2023-12833 Filed 6-14-23; 8:45 am]
BILLING CODE 3510-DR-P

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