Agency Information Collection Activities: Proposed Collection, Comment Request; Ready Campaign PSA Creative Testing Research
Primary source
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Issuing agencies
Abstract
The Federal Emergency Management Agency (FEMA) will submit the information collection abstracted below to the Office of Management and Budget for review and clearance in accordance with the requirements of the Paperwork Reduction Act of 1995. The notice seeks comments concerning the Ready Campaign, which is a national public service advertising (PSA) campaign in support of FEMA's mission and is designed to educate and empower Americans to prepare for and respond to emergencies including natural and man-made disasters.
Full Text
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<title>Federal Register, Volume 87 Issue 163 (Wednesday, August 24, 2022)</title>
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[Federal Register Volume 87, Number 163 (Wednesday, August 24, 2022)]
[Notices]
[Page 52018]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2022-18255]
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DEPARTMENT OF HOMELAND SECURITY
Federal Emergency Management Agency
[Docket ID: FEMA-2021-0032; OMB No. 1660-0139]
Agency Information Collection Activities: Proposed Collection,
Comment Request; Ready Campaign PSA Creative Testing Research
AGENCY: Federal Emergency Management Agency, Department of Homeland
Security
ACTION: 30-Day notice of renewal and request for comments.
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SUMMARY: The Federal Emergency Management Agency (FEMA) will submit the
information collection abstracted below to the Office of Management and
Budget for review and clearance in accordance with the requirements of
the Paperwork Reduction Act of 1995. The notice seeks comments
concerning the Ready Campaign, which is a national public service
advertising (PSA) campaign in support of FEMA's mission and is designed
to educate and empower Americans to prepare for and respond to
emergencies including natural and man-made disasters.
DATES: Comments must be submitted on or before September 23, 2022.
ADDRESSES: Written comments and recommendations for the proposed
information collection should be sent within 30 days of publication of
this notice to <a href="http://www.reginfo.gov/public/do/PRAMain">www.reginfo.gov/public/do/PRAMain</a>. Find this particular
information collection by selecting ``Currently under 30-day Review--
Open for Public Comments'' or by using the search function.
FOR FURTHER INFORMATION CONTACT: Requests for additional information or
copies of the information collection should be made to Director,
Information Management Division, 500 C Street SW, Washington, DC 20472,
email address <a href="/cdn-cgi/l/email-protection#0b4d4e464a2642656d6479666a7f62646526486467676e687f6264657826466a656a6c6e666e657f4b6d6e666a256f6378256c647d"><span class="__cf_email__" data-cfemail="afe9eae2ee82e6c1c9c0ddc2cedbc6c0c182ecc0c3c3caccdbc6c0c1dc82e2cec1cec8cac2cac1dbefc9cac2ce81cbc7dc81c8c0d9">[email protected]</span></a> or
Patricia Lea Crager, Director, Ready Campaign; at 404-695-5962 or
<a href="/cdn-cgi/l/email-protection#dbabbaafa9b2b8b2baf5b8a9babcbea99bbdbeb6baf5bfb3a8f5bcb4ad"><span class="__cf_email__" data-cfemail="3e4e5f4a4c575d575f105d4c5f595b4c7e585b535f105a564d10595148">[email protected]</span></a>.
SUPPLEMENTARY INFORMATION: This proposed information collection
previously published in the Federal Register on March 1, 2022, at 87 FR
11455 with a 60 day public comment period. No comments were received.
The purpose of this notice is to notify the public that FEMA will
submit the information collection abstracted below to the Office of
Management and Budget for review and clearance.
Collection of Information
Title: Ready Campaign PSA Creative Testing Research.
Type of Information Collection: Extension, without change, of a
currently approved information collection.
OMB Number: 1660-0139.
FEMA Forms: FEMA Form FF-305-FY-21-100 (formerly 008-0-21),
Recruitment Screener; FEMA Form FF-305-FY-21-101 (formerly 008-0-22),
Focus Group Discussion Guide.
Abstract: FEMA proposes conducting qualitative research in the form
of focus groups in order to test creative concepts developed for FEMA's
national Ready Campaign PSA campaign, which aims to educate and empower
Americans to prepare for and respond to emergencies. The research will
help determine the clarity, relevance, and motivating appeal of the
concepts prior to final production of the advertising.
Affected Public: Individuals or households.
Estimated Number of Respondents: 90.
Estimated Number of Responses: 90.
Estimated Total Annual Burden Hours: 58.
Estimated Total Annual Respondent Cost: $2,356.
Estimated Respondents' Operation and Maintenance Costs: $0.
Estimated Respondents' Capital and Start-Up Costs: $0.
Estimated Total Annual Cost to the Federal Government: $54,507.
Comments
Comments may be submitted as indicated in the ADDRESSES caption
above. Comments are solicited to (a) evaluate whether the proposed data
collection is necessary for the proper performance of the agency,
including whether the information shall have practical utility;
evaluate the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (c) enhance the quality, utility, and
clarity of the information to be collected; and (d) minimize the burden
of the collection of information on those who are to respond, including
through the use of appropriate automated, electronic, mechanical, or
other technological collection techniques or other forms of information
technology, e.g., permitting electronic submission of responses.
Millicent Brown Wilson,
Records Management Branch Chief, Office of the Chief Administrative
Officer, Mission Support, Federal Emergency Management Agency,
Department of Homeland Security.
[FR Doc. 2022-18255 Filed 8-23-22; 8:45 am]
BILLING CODE 9111-69-P
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