Notice2022-09724
Agency Information Collection Activities: Generic Clearance for the Development of Nutrition Education Messages and Products for the General Public
Primary source
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Published
May 6, 2022
Issuing agencies
Agriculture DepartmentFood and Nutrition Service
Abstract
In accordance with the Paperwork Reduction Act of 1995, this notice invites the general public and other public agencies to comment on this proposed information collection. This is a revision of a currently approved collection. This notice announces the Center for Nutrition Policy and Promotion's (CNPP) intention to request the Office of Management and Budget's approval of the information collection processes and instruments to be used during consumer research while testing nutrition education messages and products developed for the general public. The purpose of performing consumer research is to identify consumers' understanding of potential nutrition education messages and obtain their reaction to prototypes of nutrition education products, including internet-based tools. The information collected will be used to refine messages and improve the usefulness of products as well as aid consumer understanding of Dietary Guidelines-grounded messages and related materials.
Full Text
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[Federal Register Volume 87, Number 88 (Friday, May 6, 2022)]
[Notices]
[Pages 27089-27090]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2022-09724]
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DEPARTMENT OF AGRICULTURE
Food and Nutrition Service
Agency Information Collection Activities: Generic Clearance for
the Development of Nutrition Education Messages and Products for the
General Public
AGENCY: Food and Nutrition Service (FNS), USDA.
ACTION: Notice.
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SUMMARY: In accordance with the Paperwork Reduction Act of 1995, this
notice invites the general public and other public agencies to comment
on this proposed information collection. This is a revision of a
currently approved collection. This notice announces the Center for
Nutrition Policy and Promotion's (CNPP) intention to request the Office
of Management and Budget's approval of the information collection
processes and instruments to be used during consumer research while
testing nutrition education messages and products developed for the
general public. The purpose of performing consumer research is to
identify consumers' understanding of potential nutrition education
messages and obtain their reaction to prototypes of nutrition education
products, including internet-based tools. The information collected
will be used to refine messages and improve the usefulness of products
as well as aid consumer understanding of Dietary Guidelines-grounded
messages and related materials.
DATES: Written comments must be received on or before July 5, 2022.
ADDRESSES: Comments may be sent to: Jessica Larson, Food and Nutrition
Service, U.S. Department of Agriculture, 1320 Braddock Place, Fourth
Floor, Alexandria, VA 22314. Comments may also be submitted via email
to <a href="/cdn-cgi/l/email-protection#c3908eed858ded808d939390b6b3b3acb1b783b6b0a7a2eda4acb5"><span class="__cf_email__" data-cfemail="f8abb5d6beb6d6bbb6a8a8ab8d8888978a8cb88d8b9c99d69f978e">[email protected]</span></a>. Comments will also be accepted through
the Federal eRulemaking Portal. Go to <a href="http://www.regulations.gov">http://www.regulations.gov</a> and
follow the online instructions for submitting comments electronically.
All responses to this notice will be summarized and included in the
request for Office of Management and Budget approval. All comments will
be a matter of public record.
FOR FURTHER INFORMATION CONTACT: Requests for additional information or
copies of this information collection should be directed to Jessica
Larson at 703-305-7600.
SUPPLEMENTARY INFORMATION: Comments are invited on: (a) Whether the
proposed collection of information is necessary for the proper
performance of the functions of the agency, including whether the
information shall have practical utility; (b) the accuracy of the
agency's estimate of the burden of the proposed collection of
information, including the validity of the methodology and assumptions
that were used; (c) ways to enhance the quality, utility, and clarity
of the information to be collected; and (d) ways to minimize the burden
of the collection of information on those who are to respond, including
use of appropriate automated, electronic, mechanical, or other
technological collection techniques or other forms of information
technology.
Title: Generic Clearance for the Development of Nutrition Education
Messages and Products for the General Public.
Form Number: Not applicable.
OMB Number: 0584-0523.
Expiration Date: 11/30/2022.
Type of Request: Revision of a currently approved collection.
Abstract: The Center for Nutrition Policy and Promotion (CNPP) of
the U.S. Department of Agriculture (USDA) conducts consumer research to
identify key issues of concern related to the public understanding the
consumer translation of key guidance from the Dietary Guidelines for
Americans (Dietary Guidelines or Guidelines) into consumer messages,
tools and resources.
As background, the Dietary Guidelines is a primary source of
dietary health information in the form of technical publication written
for use by professional audiences, not consumers. Users include Federal
agencies, health professionals, policy makers, and nutrition educators.
Issued jointly by the USDA and Health and Human Services (HHS) every
five years, the Guidelines serve as the cornerstone of Federal
nutrition policy and form the basis for these agencies' development of
consumer nutrition education efforts (nutrition messaging and
development of consumer materials). Translation of key guidance from
the technically written Dietary Guidelines into consumer messages and
resources is essential so that the public has resources to help them
make healthier eating choices. After the release of the 2010 Dietary
Guidelines for use by professional audiences, a consumer communication
initiative built around USDA's new MyPlate icon, including the
resources at <a href="http://www.MyPlate.gov">www.MyPlate.gov</a>, was launched. MyPlate is a visual cue
supported by messages and resources to help consumers make better food
choices; these consumer materials are consistent with the Dietary
Guidelines. It illustrates the five food groups and uses a familiar
mealtime visual, a place setting, to prompt Americans to eat more
healthfully. Information collected from consumer research will be used
in further development of consumer nutrition messages and related
resources to be communicated through MyPlate. These may include:
1. Messages and resources that help consumers make healthier food
choices, grounded in the latest Dietary Guidelines;
2. Additions and enhancements to the <a href="http://www.MyPlate.gov">www.MyPlate.gov</a> website;
3. Materials relaying consumer messages supporting MyPlate,
grounded in the latest Dietary Guidelines, for special population
groups; and
4. New policy, messages, resources, and tools that might be
developed as a result of the most current Dietary Guidelines, as well
as the most currently available technologies.
CNPP works to improve the health and well-being of Americans by
developing and promoting dietary guidance that links scientific
research to the nutrition needs of consumers across the lifespan.
CNPP has among its major functions the development and coordination
of nutrition guidance within USDA and is involved in the investigation
of techniques for effective nutrition communication. Under Subtitle D
of the National Agriculture Research, Extension, and Teaching Policy
Act of 1977 (7 U.S.C. 3171-3175), the Secretary of Agriculture is
required to develop and implement a national food and human nutrition
research and extension program, including the development of techniques
to assist consumers in selecting food that supplies a nutritionally
adequate diet. Pursuant to 7 CFR 2.19(a)(3), the Secretary of
Agriculture has delegated authority to CNPP for, among other things,
developing materials to aid the public in selecting food for good
nutrition; coordinating nutrition education promotion and professional
education projects within the Department; and consulting with the
Federal and State agencies, the Congress, universities, and other
public and private organizations and the general public regarding food
consumption and dietary adequacy.
Under Section 301 of Public Law 101-445 (7 U.S.C. 5341, the
National
[[Page 27090]]
Nutrition Monitoring and Related Research Act of 1990, Title III) the
Secretaries of USDA and HHS are directed to publish the Dietary
Guidelines for Americans jointly at least every five years. The law
instructs that this publication shall contain nutritional and dietary
information and guidelines for the general public, shall be based on
the preponderance of scientific and medical knowledge current at the
time of publication, and shall be promoted by each Federal agency in
carrying out any Federal food, nutrition, or health program. Recent
editions of the Dietary Guidelines provide dietary advice for Americans
across the lifespan. By translating the Dietary Guidelines into
consumer friendly nutrition education communication materials, CNPP and
partnering agencies are able to help Americans make better or healthier
food and beverage choices that can help improve health. One of the
primary ways CNPP helps Americans apply the nutrition guidance in their
daily lives is by developing and maintaining interactive, digital
tools. CNPP's digital resources and tools provide hands-on learning
opportunities that empower Americans to think critically about their
food and health choices. Maintaining and enhancing CNPP's digital
resources and tools are key in reversing the trend of childhood obesity
and building a healthier next generation.
USDA's MyPlate icon is supported by a robust consumer nutrition
education program to assist Americans in selecting foods for a dietary
pattern that is consistent with the Dietary Guidelines.
Ensuring that MyPlate resources and related tools are useful to
intended audiences is critical to CNPP's work and is a major activity
included in its 5-year strategic plan in fulfillment of the Government
Performance and Results Act of 1993 (31 U.S.C. 9701).
Affected Public: Individual/Households.
Estimated Number of Respondents: 57,700.
Estimated Number of Responses per Respondent: 1.006932 (One for
focus group screeners, interview screeners, focus groups, journaling,
interviews, web-based collections and consent forms. Three for consumer
panels.).
Estimated Total Annual Responses: 58,100.
Estimated Time per Response: 12.759 minutes (0.21265 hours).
Estimated Total Annual Burden on Respondents: 12,354.96 rounded up
to 12,355 hours. See the table below for estimated total annual burden
for each type of respondent.
[GRAPHIC] [TIFF OMITTED] TN06MY22.024
The total estimated annual burden is 12,355 hours and 58,100
responses. Thus, we are requesting 37,065 three year burden estimates
and 174,300 total responses for three year approval period. Current
estimates are based on both historical numbers of respondents from past
projects as well as estimates for projects to be conducted in the next
three years.
Cynthia Long,
Administrator, Food and Nutrition Service.
[FR Doc. 2022-09724 Filed 5-5-22; 8:45 am]
BILLING CODE 3410-30-P
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