Notice2022-04256
Agency Information Collection Activities: Proposed Collection; Comment Request; Ready Campaign PSA Creative Testing Research
Primary source
Metadata and text below are from the Federal Register, a public-domain U.S. government work. Always verify the official published version before relying on it for any legal matter.
Published
March 1, 2022
Issuing agencies
Homeland Security DepartmentFederal Emergency Management Agency
Abstract
The Federal Emergency Management Agency (FEMA), as part of its continuing effort to reduce paperwork and respondent burden, invites the general public to take this opportunity to comment on an extension, without change, of a currently approved information collection. In accordance with the Paperwork Reduction Act of 1995, this notice seeks comments concerning the Ready Campaign, which is a national public service advertising (PSA) campaign in support of FEMA's mission and is designed to educate and empower Americans to prepare for and respond to emergencies including natural and man-made disasters.
Full Text
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<title>Federal Register, Volume 87 Issue 40 (Tuesday, March 1, 2022)</title>
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[Federal Register Volume 87, Number 40 (Tuesday, March 1, 2022)]
[Notices]
[Pages 11455-11456]
From the Federal Register Online via the Government Publishing Office [<a href="http://www.gpo.gov">www.gpo.gov</a>]
[FR Doc No: 2022-04256]
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DEPARTMENT OF HOMELAND SECURITY
Federal Emergency Management Agency
[Docket ID: FEMA-FEMA-2021-0032; OMB No. 1660-0139]
Agency Information Collection Activities: Proposed Collection;
Comment Request; Ready Campaign PSA Creative Testing Research
AGENCY: Federal Emergency Management Agency, Department of Homeland
Security.
ACTION: 60-Day notice of renewal and request for comments.
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SUMMARY: The Federal Emergency Management Agency (FEMA), as part of its
continuing effort to reduce paperwork and respondent burden, invites
the general public to take this opportunity to comment on an extension,
without change, of a currently approved information collection. In
accordance with the Paperwork Reduction Act of 1995, this notice seeks
comments concerning the Ready Campaign, which is a national public
service advertising (PSA) campaign in support of FEMA's mission and is
designed to educate and empower Americans to prepare for and respond to
emergencies including natural and man-made disasters.
DATES: Comments must be submitted on or before May 2, 2022.
ADDRESSES: To avoid duplicate submissions to the docket, please submit
comments at <a href="http://www.regulations.gov">www.regulations.gov</a> under Docket ID FEMA-2021-0032. Follow
the instructions for submitting comments.
All submissions received must include the agency name and Docket
ID. Regardless of the method used for submitting comments or material,
all submissions will be posted, without change, to the Federal
eRulemaking Portal at <a href="http://www.regulations.gov">http://www.regulations.gov</a>, and will include any
personal information you provide. Therefore, submitting this
information makes it public. You may wish to read the Privacy and
Security Notice that is available via a link on the homepage of
<a href="http://www.regulations.gov">www.regulations.gov</a>.
FOR FURTHER INFORMATION CONTACT: Patricia Lea Crager; Director, Ready
Campaign; at 404-695-5962 or <a href="/cdn-cgi/l/email-protection#daaabbaea8b3b9b3bbf4b9a8bbbdbfa89abcbfb7bbf4beb2a9f4bdb5ac"><span class="__cf_email__" data-cfemail="99e9f8edebf0faf0f8b7faebf8fefcebd9fffcf4f8b7fdf1eab7fef6ef">[email protected]</span></a>. You may
contact the Information Management Division for copies of the proposed
collection of information at email address: <a href="/cdn-cgi/l/email-protection#3b7d7e767a1672555d5449565a4f52545516785457575e584f5254554816765a555a5c5e565e554f7b5d5e565a155f5348155c544d"><span class="__cf_email__" data-cfemail="4305060e026e0a2d252c312e22372a2c2d6e002c2f2f2620372a2c2d306e0e222d2224262e262d370325262e226d272b306d242c35">[email protected]</span></a>.
[[Page 11456]]
SUPPLEMENTARY INFORMATION: This collection is in accordance with
Executive Orders 12862 and 13571 requiring all Federal Agencies to
survey customers to determine the kind and quality of services they
want and their level of satisfaction with existing services. The
Government Performance and Results Act (GPRA) requires Federal agencies
to set missions and goals and to measure agency performance against
them. The GPRA Modernization Act of 2010 requires quarterly performance
assessments of government programs for the purposes of assessing agency
performance and improvement. FEMA is collecting information through
focus groups to improve its public service advertising campaign on
disaster preparedness.
Collection of Information
Title: Ready Campaign PSA Creative Testing Research.
Type of Information Collection: Extension, without change, of a
currently approved information collection.
OMB Number: 1660-0139.
FEMA Forms: FEMA Form FF-305-FY-21-100 (formerly 008-0-21),
Recruitment Screener; FEMA Form FF-305-FY-21-101 (formerly 008-0-22),
Focus Group Discussion Guide.
Abstract: FEMA proposes conducting qualitative research in the form
of focus groups in order to test creative concepts developed for FEMA's
national Ready Campaign PSA campaign, which aims to educate and empower
Americans to prepare for and respond to emergencies. The research will
help determine the clarity, relevance, and motivating appeal of the
concepts prior to final production of the advertising.
Affected Public: Individuals or households.
Estimated Number of Respondents: 90.
Estimated Number of Responses: 90.
Estimated Total Annual Burden Hours: 58.
Estimated Total Annual Respondent Cost: $2,277.
Estimated Respondents' Operation and Maintenance Costs: $0.
Estimated Respondents' Capital and Start-Up Costs: $0.
Estimated Total Annual Cost to the Federal Government: $53,860.
Comments
Comments may be submitted as indicated in the ADDRESSES caption
above. Comments are solicited to (a) evaluate whether the proposed data
collection is necessary for the proper performance of the agency,
including whether the information shall have practical utility; (b)
evaluate the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (c) enhance the quality, utility, and
clarity of the information to be collected; and (d) minimize the burden
of the collection of information on those who are to respond, including
through the use of appropriate automated, electronic, mechanical, or
other technological collection techniques or other forms of information
technology, e.g., permitting electronic submission of responses.
Maile Arthur,
Deputy Director, Information Management Division, Office of the Chief
Administrative Officer, Mission Support, Federal Emergency Management
Agency, Department of Homeland Security.
[FR Doc. 2022-04256 Filed 2-28-22; 8:45 am]
BILLING CODE 9111-69-P
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